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measurement

  1. Conferences and Events
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  3. Social Media

100 Ways to Measure Social Media: Now in Convenient Presentation Form

I just came back from the Promotion Marketing Association&39;s Blur event in Chicago where I gave a talk in their digital track about metrics. They invited me after I wrote the column on 100 Ways to Measure Social Mediahttp://bit.ly/100ways (also at http://bit.ly/100ways if you ever need to refer back to it). While I only had […]
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  1. Columns
  2. Marketing
  3. Social Media

A Frank Conversation about Social Media Measurement – Director's Cut

This is today's Social Media Insider column, a complete version several hundred words longer than the abridged edition, which you can find at MediaPost.  The view from the OMMA Social stage A Frank Conversation about Social Media Measurement Everything you need to know about social media measurement was covered in 45 minutes at MediaPost’s OMMA […]
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  1. Conferences and Events

Social Advertising Metrics at Social Ad Summit

Sean Ammirati, mSpoke/RWW (moderator)Albert Lai, kontagentJody McDermott, ClearspringIan Swanson, SometricsCam Balzer, DoubleClick Performics DoubleClick: Looking for measurable return, such as via hypertargeting on Facebook. If it works for 10,000 people in Chicago, scale it further. Sometrics: Sequencing of ads important. Need not just hypertargeting but more of an ROI model that drives interaction. Moderator: Frequency […]
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