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The Artful Catalyst


Catalyst: “A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.” (Oxford Languages, via Google)

About 95% of the time I get on a call with someone about a project, I assume I won’t be able to help them directly. Instead, I see if I can refer people, tech, and other means of support.

I let them know this in advance, telling them, “I may not be able to help directly, but I can almost certainly save you some time and get you further along with what you need.”

The other 5% of the time, I know I’m the right one for what they need. I’m near certain that we should be working together. I had a few of those calls this week. I could tell them with full confidence, “One way or another, we need to figure something out.”

Those calls are the best — but the other 95% are pretty good too. With those other calls, the value is that of a catalyst. I get to trigger a reaction. And then I do what catalysts do best:

I get out of the way.

I often talk about catalysts in another way when describing how Serial Marketers has come this far, crossing the 2,000-member mark this month with a slew of updates of how we’re creating new value for members.

In the Forbes profile that Mat Zucker just authored about the community, he quoted me as saying, “It’s important to figure out who the catalysts are” when building a community. “They’re not always who you predict they will be.”

I bring up catalysts a ton, and I can think of a number of them who have stood out the past few years. They’re the ones who have been so responsive to others’ posts, or who have created engaging content, or they’ve breathed life into certain channels, or they’ve repeatedly connected members with each other.

Most of the time those people have come forward, I’ve had a hard time remembering how I met them. They’re rarely my closest friends, though several have crossed that “work friend” to “real friend” chasm as I’ve gotten to know them.

It’s been the most unpredictable factor with Serial Marketers’ success. They appreciated the vision for the community before I even had the vision. Or they add another layer to what’s already there.

That’s where the magic of catalysts comes into play. They take two disparate elements and say, “These two can transform each other when paired together.”

All most people see is the reaction that happens and the new chemistry that emerges.

Catalysts are okay with that. They step back, unchanged, ready to keep transforming others.


PS: Serial Marketers is hosting Esports and Gaming Week coming up. See details on LinkedIn where more than 300 people have already said they’re coming. Join us! Thanks to Zachary Rozga and the team at The Consumer Engagement Company for pulling this together.

PS 2: One of many new community features is our new events calendar. Please check it out, and submit your own. Just visit https://serialmarketers.net/events/.——————————————————-

For All Serial Marketers, ZoomCompanyEvents is offering a 20% discount off all Zoom Product Launches for the month of February and March

For those who are interested in learning more, we have made a custom checklist for all Serial Marketers.
Get it here:  http://www.bit.ly/ZCEProductLaunch.


I’m trying a new experiment here, curating news automatically via my friends at Vestorly. Let me know what you think.

Thanks to Orlando TiradoRachael ToddSharon FederClaudia StraussSandy SloaneMichael BrowneMichael MarzanoClaudia Strauss, and Chris Gorges for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.https://www.serialmarketer.net/subscribe/?rh_ref=823bcd55

Share via: Email | Twitter | Facebook | LinkedIn————————————————–

Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All events below are virtual, and all times are EST.

Tuesdays, 3pm

RSVP on our private Meetup (request access if you’re not there)

Alternating Thursdays, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app.

February 17, 1pm
Via Marc Goldberg in the community:
Are you #opentowork? Are you someone who has been sharing job postings? This town hall is for you. We will have a panel discussion and an audience Q&A. The goal is to get people who are looking for work in front of the job postings. We will bring some people up on stage to talk about their job search experiences.

February 18, 1pm
Via Eric Tash in the community:
4th Ave is the largest black-owned online beauty and hair retailer platform in the US. Salim, a brand management maven, will discuss his founding story, his journey from corporate work-life to becoming an entrepreneur, and in true ‘Worthy for Thirty’ style discuss the ways he and his team are giving back to the communities they serve.

March 3, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.

March 8, 2pm
Via Christine Crandell in the community:
Join Coupa Empower as we celebrate International Women’s Day with three international public Board Directors who will share stories, insights, and perspectives on their career and lifelong journey of impact.

March 16-20
I’m not sure if Stubb’s delivers to me, but I’ll be seeing if they can capture any of the magic with the online festival. “Register today to take advantage of the unique opportunities this event has to offer, including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW, all in a digital setting.”

March 25, 4pm
Via William Álvarez in the community:
Registration for the second installment of our Women in eCommerce event is now open! We’re bringing together a great line-up of senior eCommerce executives, including the Chief Digital Officers of E.L.F. Beauty and WD-40, for another inspiring evening of conversations & connections.

April 7, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.


Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.

Senior Brand Manager
Remote US or Canada
Via Sandhya Simhan in the community:
Are you a strong marketing generalist with a passion for content? Do you want to join the fascinating world of VC funds and early stage startups?I’m hiring a full time Senior Brand Manager to help me show off the amazingness of AI Fund. You’ll get to work with and learn from an ecosystem of experienced marketers while also owning the AI Fund corporate brand.

Account Executive
Remote US
Via Eric Tash in the community:
Are you passionate about digital and being part of a cutting-edge new vertical? Fyllo is looking for a motivated Account Executive that can acquire and build meaningful client relationships. Do you thrive under pressure and hustle to get things done? If so, we want to hear from you as we are growing our revenue team.

Copywriter & Strategist
Via Kimberly Afonso in the community:
We have an opening for a copywriter & strategist (full-time and 100% remote) with a background in research, anthropology, or any other related field. Most of the work we do can be most closely related to research and ghostwriting based.

Various consultant roles
New York or remote
Via Sharon Lee Thony in the community:
We are looking for new consultants to join our team at SLT Consulting, a digital marketing freelance collective. We have immediate needs for email marketers (Klaviyo, MailChimp, Hubspot), copywriters, content creators, paid social experts and business development managers. If you or anyone you know might be interested, please pass along this Google Form: SLTC Potential Talent Questionnaire.

Marketing Director
New York
Via Karen in the community:
The Evergreen Trading Marketing team’s key initiatives include working closely with internal teams (sales and media activation) to increase brand awareness, deepen existing relationships and elevate the Media Trade category. The Marketing Director will act as right-hand to EVP Marketing, New Business Development across sales and marketing; setting overall growth strategy; discerningly evaluating potential opportunities and identifying new streams of growth.

Product Marketing Manager
New York
Via Kerel Cooper in the community:
The Product Marketing Manager will play a key role in identifying customer segments and communicating the value of LiveIntent data solutions to the market. You will have the ability to lead product marketing initiatives that will contribute to a successful go-to-market process, turn prospects into strategic clients, educate our internal teams through market research and sales enablement programs, and speak to the market through case studies, product collateral, and thought-leadership content.

Communications Manager
data.org has an immediate opening for a self-motivated Communications Manager that will provide critical support to enhance its partnership platform in the field of data science for social impact (DSSI). This role will be instrumental in building a global community, elevating policy and practice ideas, and successfully delivering cross-sector convening activities through content creation, social media management, publications, and webinars.

Social Media Specialist
Via Arielle Kimbarovsky in the community:
We’re looking for a driven, self-motivated social media specialist to join our marketing team. You’ll be a key player in developing our audience on organic social channels through smart content and community engagement. In this role, you’ll own organic campaigns, collaborate with other teams, and drive growth. You’ll also work on platforms like Twitter, Instagram, LinkedIn, Facebook, Reddit, reviews, and more.

Other job resources:

  • Advisable: Get instant access to top marketing freelancers
  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
  • CareerList: Here’s a form for companies hiring and a form for job seekershere’s the public list with tabs for both
  • Content Writing Jobs: Content marketers, enjoy
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Hunterz: A way for connectors to get paid to introduce startups to large enterprises
  • Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pangea: Where you can hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Remotists: Remote startup jobs, chronicled weekly
  • Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
  • Startup.Jobs: There’s a section for marketing jobs
  • Teal Job Tracker: A free Chrome extension to manage and enhance your job search
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac VenturesPearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.


Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)

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