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20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Blogging
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The Very Model of a WFH Professional, Act II

Last year, I chronicled the shift to indefinite work-from-home life with a modern, major adaptation. The nation’s grand reopening deserves an equally grand sequel, albeit with equally apologies to W.S. Gilbert and Arthur Sullivan. Welcome to Act II. Enter: WFH ProfessionalAllegro vivace We’re lately vaccinated as our blood has Covid RNAWe’re no longer elated watching Cuomo speak […]

Written by David Berkowitz May 12, 2021May 12, 2021

Community
Conferences and Events
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Curated Serendipity

Last week, I was on a call Mark Burrell, the co-founder of parenting platform Weldon who I got to know when he was co-founder of crowdsourcing marketplace Tongal. We were talking about community (shocking), and he mentioned how some of the best value of networking through communities comes from serendipity. This was particularly true of events like South […]

Written by David Berkowitz March 10, 2021March 10, 2021

In the Press
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The Artful Catalyst

Catalyst: “A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.” (Oxford Languages, via Google) About 95% of the time I get on a call with someone about a project, I assume I won’t be able to help them directly. Instead, I see if I can refer people, […]

Written by David Berkowitz February 17, 2021February 17, 2021

Columns
Jobs

A 4-Step Guide to Killing Your Social Media Career

As I play catch-up here, I wanted to give a little plug to my friends at the Shorty Awards, where I've been a member of the Real-Time Academy of judges since I was in short pants (get it?). They asked me to publish some career advice there, and I know they have been regretting it […]

Written by David Berkowitz November 12, 2015November 26, 2020

Jobs

The Most Zen Job Posts Ever

Want to work for Mashable's Digital Innovator of the Year and MediaPost&39;s Social Agency of the Year? Want to work at a place where Everyone Contributes? Want to work with me, if that&39;s not too much of a drawback? Good, because MRY is hiring. To showcase a few of our hiring needs, I recenlty posted […]

Written by David Berkowitz September 11, 2014November 26, 2020

Jobs

A New Day Begins at the New MRY

So, about today… Pardon if I spend a little time blogging about what's new and what&39;s ahead as I meet more of the team here and, oh, try to learn my new phone number, but I&39;ll have plenty of time to share more. In the meantime, you can find me in most of the places […]

Written by David Berkowitz June 24, 2013November 26, 2020

Jobs

Thank you, 360i

I don't always find myself speechless here, but I&39;m at a loss to properly thank my friends and soon-to-be-former colleagues after 88 months as part of the team at 360i. I have had the pleasure of working with some of the smartest, most driven, most tenacious, most creative, and most handsome (Julian and Wurst – […]

Written by David Berkowitz June 21, 2013November 26, 2020

Jobs

An Alternative to Klout Scores When Hiring and Seeking

TechCrunch just &39;outed&39; Salesforce for using a Klout score as a "desired skill" for a community manager (bold comments in parentheses are from Drew Olanoff at TechCrunch):  Desired Skills:– Knowledge and use of social media/social networks considered an asset&0160;(Of course, good thinking!)– Ability to work independently and as a part of a team&0160;(Definitely. Smart ask.)– […]

Written by David Berkowitz October 1, 2012November 26, 2020

Jobs

11 Great Job Opportunities at 360i in New York, Atlanta, Chicago

I've been at 360i for four years now and am not going anywhere, so either I&39;m nuts or this place has been a pretty good fit. A lot of my colleagues have been here far longer. I&39;m plugging this because these are awesome opportunities for the right people. Feel free to apply through the links […]

Written by David Berkowitz March 2, 2010November 26, 2020

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Jobs

The Artful Catalyst

A 4-Step Guide to Killing Your Social Media Career

The Most Zen Job Posts Ever

A New Day Begins at the New MRY

Thank you, 360i

An Alternative to Klout Scores When Hiring and Seeking

11 Great Job Opportunities at 360i in New York, Atlanta, Chicago

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