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You Had One Job (sorry)

  I’ve been writing about jobs a lot lately. The highs and lows of the hunt. Reference materials. Wacky experiments at the intersection of job searches & AI. Job writing isn’t a genre. It’s a vibe. And it’s a vibe that’s shifting for quite a few folks these days. Here’s a roundup, some of which […]
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Ready for a big update?

Happiest of New Years to you! 2023 already has some fireworks. If you’ve seen my latest post on LinkedIn, you might have seen some changes brewing, so I’ll take this week to share some personal updates. The big news is that I’m transitioning out of my role at Mediaocean, where I’d been spearheading corporate marketing and […]
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What. A. Year.

  As we wrap up the year and head into the holidays (or deeper into the holidays, for those already celebrating Hanukkah),here are some overdue or additional notes of thanks, in not much of a particular order: Mediaocean: Thanks to the whole team I’ve had the pleasure of working with this year. It’s a phenomenal crew […]
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Is ChatGPT Good for Google?

  “Don’t know about you, but ChatGPT has eliminated like 98% of my Google searches. The remaining 2% is constantly asking what time the local pharmacy closes since 100% of my family are now sick with infections requiring prescription meds.”-Matt Wurst, Web3 and Twitter enthusiast, shared via a tweet, 12/14/2022 My esteemed former colleague Matthew Wurst, […]
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Why We All Need Stoppage Time

I was doing yoga at home using a mobile app streamed to my TV this morning, and the naughtier of my cats, Cash, used this as an opportunity to hop on the dining room table. He knows he is not supposed to. I paused my yoga and shooed him off. At the end of yoga, […]
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The Greek Gods of Advertising

  It might have been a couple of thousand years since you last visited the Olympus Ad Agency. Let’s take a tour. Hephaestus runs the IT department. He doesn’t spend a lot of time up on Olympus. He likes that he doesn’t have to see the staff as much with everyone all remote. It suits […]
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Single-Handed Constraints

  Last week, my daughter temporarily lost the use of one of her arms, and Twitter found many of its advertisers temporarily pausing campaigns there. Conceptually, they’re related to a broader theme, one that  I explored in a 2020 column, “In a World without Facebook.”  The theme is how to adapt to constraints. The biggest […]
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It’s Always about People

  As I first wrote this, I was returning from a dinner event celebrating the anniversary of a friend’s PR firm. Then, I went on Twitter and saw news story after news story about changes that will affect people’s lives. Those changes are unfolding as I write this now. Twitter sometimes seems like it’s all about […]
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OKRs & the Freedom to Fail

  I was away last week at a conference where I wasn’t speaking or blogging or Instagramming. Yes, really. It was an unusual treat for me, as it was a rare opportunity where I could focus on professional development. The event was the Global Member Meeting for Forrester’s Analyst Relations Council, a peer networking and edution group […]
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The Best Connection Request Ever or… Memoirs of a Maker

As I publish issue 200, six years after starting this newsletter as the monthly-ish Serially Sporadic and four years after taking it weekly, it’s an apt time for time travel. The year was 2013. I had recently wrapped up a seven-year run with my corporate alma mater 360i when my alma mater Binghamton University reached out […]
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