In the Press Jobs Personal The Artful Catalyst Catalyst: “A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.” (Oxford Languages, via Google) About 95% of the time I get on a call with someone about a project, I assume I won’t be able to help them directly. Instead, I see if I can refer people, […] Written by David Berkowitz February 17, 2021February 17, 2021
Conferences and Events Emerging Media Fun Personal Public Relations Social Action Social Media Find. Your. Club. Are you on Clubhouse? Are you on there all the time? Did you try it and leave the club? Are you looking for an invite? (More on that in a minute.) Here’s what I can tell you about your answer to any of those questions: It doesn’t matter. Well, you matter to me. I care […] Written by David Berkowitz February 10, 2021February 10, 2021
Personal The View from Del Boca Whiska On January 18, two days before President Biden’s inauguration, I inaugurated a new era at home: I became a pet parent for the first time in my adult life. That was the day I brought home two ten-month-old tabby cats from Bideawee, a 118-year-old shelter by the East River in midtown Manhattan. Despite my first grader’s […] Written by David Berkowitz January 27, 2021February 3, 2021
Personal Social Action Social Media Showing Up The year was 1999. That fall, Binghamton University distributed t-shirts to seniors like me saying, “Class of 2000: Leaders of the New Millennium.” Given that the new millennium wouldn’t start until the year after we graduated, this specious claim should have been rephrased as “Class of 2000: Death Knell of the Millennium That Brought You […] Written by David Berkowitz January 20, 2021January 20, 2021
Personal A New Agency Golden Age Who’s going to be the next Crispin Porter + Bogusky? Four predictions: 1) It’s a shop barely anyone has heard of yet. 2) It will take about 3-5 years for them to start showing up on trades’ “rising star” and “hot list” roundups. 3) The pandemic will be a critical part of the founding story. 4) […] Written by David Berkowitz December 5, 2020December 5, 2020
Personal Lost at a Landmark As I write this, it’s not yet Election Day, and I’m publishing this a day early. I can’t fathom focusing on this once the initial results come in Tuesday night. Whoever wins, this country where I’ve lived my whole life comes off looking lost. I got an appreciation for what it’s like by walking around […] Written by David Berkowitz November 3, 2020November 26, 2020
Personal Letter from a Ghost Town Last week, taking the subway and then walking through midtown Manhattan, the first line of the essay below came to me. I had to write it. I then published it on Facebook, and after one person requested it to be public, more than 20 people shared it. If you already read it there, I’ve added a […] Written by David Berkowitz November 3, 2020November 26, 2020
Advertising Customer Service Personal Why I Ditched Casper (and Found a Much Better Alternative) When I moved within Manhattan this spring, we wanted to upgrade our bed from a queen to a king, and that of course required buying a new mattress. Without thinking too hard about it, we decided to go with a Casper. After all, they advertise their “perfect mattress” everywhere. Who can argue with perfect? I […] Written by David Berkowitz September 26, 2016November 26, 2020
Blogging Personal Welcome to the Future Home of Serial Marketer In November 2005, ten and a half years ago, I launched the MarketersStudio.com blog. The name was inspired by Inside the Actors Studio. The original idea was to build on the interviews I published at eMarketer from 2001-2004. I probably should have done a lot more of that. Now, some change is coming. I will […] Written by David Berkowitz May 16, 2016November 26, 2020
Personal Social Action Views of Staten Island Devastation and Cleanup Post-Sandy I'll have a few more Sandy-related posts and hope to keep this as an ongoing post here, given how a lot of my broader neighbors in New York (plus many others in New Jersey) will have a much harder road ahead. I spent Sunday in Staten Island with a delegation from NYC&39;s City Council, taking […] Written by David Berkowitz November 5, 2012November 26, 2020
