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On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

Community
Personal
Social Action

Working the Relationship Spectrum, Part II

Last week, we explored the extensions of Dunbar’s Number beyond the 150 friends one can presumably keep track of. Robin Dunbar’s research shows how one must spend time and energy to cultivate acquaintances (one can manage 500), known names (1,500), and known faces (5,000) so that some join the inner circles of friends, good […]

Written by David Berkowitz July 14, 2021July 14, 2021

Blogging
Books
Community
Culture
Personal
Social Action

Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Innovation
Mobile
Personal
Technology
Tools and Tips

Fewer Characters Welcome

By word count, this will be one of my shorter columns. That’s because I’ve wanted to write about shortcuts for some time. First though, I would like to officially concede in the race for mayor of New York City. I wish the future Mayor Adams, Wiley, or Garcia best of luck in the city’s […]

Written by David Berkowitz June 23, 2021June 23, 2021

Blogging
Fun
Newsletter
Personal
Tools and Tips

The Cats Came Back

Old Marketer Berkowitz had troubles of his ownHe had a kid with thoughts of cats that would not leave her aloneHe had to give the first pair of adopted cats awayBut he found another pair who came from far, far away The cats came back. You thought that they were goners? This Sunday, I adopted a […]

Written by David Berkowitz June 16, 2021June 16, 2021

Culture
Health and Science
Newsletter
Personal
Social Action

The Agony of Resurrection

Spring, a time of renewal in the Northern Hemisphere, is bringing about one of the more poignant changes of seasons that we’ve collectively experienced. It’s also a time of resurrection for many people of faith. That’s most literal with Easter, the holiday celebrating the resurrection of Jesus. Around the same time every year, Jews […]

Written by David Berkowitz April 14, 2021April 14, 2021

In the Press
Jobs
Personal

The Artful Catalyst

Catalyst: “A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.” (Oxford Languages, via Google) About 95% of the time I get on a call with someone about a project, I assume I won’t be able to help them directly. Instead, I see if I can refer people, […]

Written by David Berkowitz February 17, 2021February 17, 2021

Conferences and Events
Emerging Media
Fun
Personal
Public Relations
Social Action
Social Media

Find. Your. Club.

Are you on Clubhouse? Are you on there all the time? Did you try it and leave the club? Are you looking for an invite? (More on that in a minute.) Here’s what I can tell you about your answer to any of those questions: It doesn’t matter. Well, you matter to me. I care […]

Written by David Berkowitz February 10, 2021February 10, 2021

Personal

The View from Del Boca Whiska

On January 18, two days before President Biden’s inauguration, I inaugurated a new era at home: I became a pet parent for the first time in my adult life. That was the day I brought home two ten-month-old tabby cats from Bideawee, a 118-year-old shelter by the East River in midtown Manhattan. Despite my first grader’s […]

Written by David Berkowitz January 27, 2021February 3, 2021

Personal
Social Action
Social Media

Showing Up

The year was 1999. That fall, Binghamton University distributed t-shirts to seniors like me saying, “Class of 2000: Leaders of the New Millennium.” Given that the new millennium wouldn’t start until the year after we graduated, this specious claim should have been rephrased as “Class of 2000: Death Knell of the Millennium That Brought You […]

Written by David Berkowitz January 20, 2021January 20, 2021

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Fewer Characters Welcome

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