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We’re Bouncing into Graceland

“The Mississippi Delta was shining like a National guitar.“ Before Labor Day, I spent the better part of a week traveling down South with my seven-year-old daughter. We masked up, flew into Memphis, and drove through Arkansas after a quick Mississippi detour. While I was slow to respond to emails during that stretch, and I […]

Written by David Berkowitz September 15, 2021September 15, 2021

Blogging
Culture
Personal
Public Relations
Social Action

What Marketers Can Learn from Afghanistan

This week, I’d like to address a serious subject. It might not be one you’d expect to see covered here, but it’s important to review nonetheless. Given the United States of America’s ignominious defeat in Afghanistan, following two decades of foreign policy fiascos, we have to think about the consequences. I don’t mean consequences […]

Written by David Berkowitz August 18, 2021August 18, 2021

Blogging
Newsletter
Personal
Professional
Social Action
Tools and Tips

Get Out of Here

Are you feeling out of it at all? These days, I’m often thinking about what we are out of. Out of Office Remember when Out of Office was one of those phrases that sparked joy? What ritual of corporate life short of a promotion felt better than penning an Out of Office reply? But […]

Written by David Berkowitz August 4, 2021August 4, 2021

Arts and Entertainment
Books
Culture
Personal
Social Action

On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

Community
Personal
Social Action

Working the Relationship Spectrum, Part II

Last week, we explored the extensions of Dunbar’s Number beyond the 150 friends one can presumably keep track of. Robin Dunbar’s research shows how one must spend time and energy to cultivate acquaintances (one can manage 500), known names (1,500), and known faces (5,000) so that some join the inner circles of friends, good […]

Written by David Berkowitz July 14, 2021July 14, 2021

Blogging
Books
Community
Culture
Personal
Social Action

Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Innovation
Mobile
Personal
Technology
Tools and Tips

Fewer Characters Welcome

By word count, this will be one of my shorter columns. That’s because I’ve wanted to write about shortcuts for some time. First though, I would like to officially concede in the race for mayor of New York City. I wish the future Mayor Adams, Wiley, or Garcia best of luck in the city’s […]

Written by David Berkowitz June 23, 2021June 23, 2021

Blogging
Fun
Newsletter
Personal
Tools and Tips

The Cats Came Back

Old Marketer Berkowitz had troubles of his ownHe had a kid with thoughts of cats that would not leave her aloneHe had to give the first pair of adopted cats awayBut he found another pair who came from far, far away The cats came back. You thought that they were goners? This Sunday, I adopted a […]

Written by David Berkowitz June 16, 2021June 16, 2021

Culture
Health and Science
Newsletter
Personal
Social Action

The Agony of Resurrection

Spring, a time of renewal in the Northern Hemisphere, is bringing about one of the more poignant changes of seasons that we’ve collectively experienced. It’s also a time of resurrection for many people of faith. That’s most literal with Easter, the holiday celebrating the resurrection of Jesus. Around the same time every year, Jews […]

Written by David Berkowitz April 14, 2021April 14, 2021

In the Press
Jobs
Personal

The Artful Catalyst

Catalyst: “A substance that increases the rate of a chemical reaction without itself undergoing any permanent chemical change.” (Oxford Languages, via Google) About 95% of the time I get on a call with someone about a project, I assume I won’t be able to help them directly. Instead, I see if I can refer people, […]

Written by David Berkowitz February 17, 2021February 17, 2021

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