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A colleague who I worked with last year shared a brutal post this week about triple-digit layoffs at the old ranch. Coincidentally, I was already working on this post that’s a round-up of resources that may be helpful. I’m hoping you, dear reader, aren’t in such a situation as the one my former colleagues face right now. […]
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  I was going to name this edition “The Worst Best Take on Ad Fraud Ever” because it might live up to the title, but then I got a better one. I also considered “A Modest Proposal for Ad Fraud.” That will make sense shortly. As someone who almost never drinks alcohol on flights (correlation: […]
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  It feels like summer now, but the equinox doesn’t care when Memorial Day is, so we can go by the calendar year. That makes it a good time to share a couple of ideas I’ve had lately about spring cleaning, and I’d love to hear about your experiences. Pocket Zero I’ve read a lot about […]
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  Acting. Parenting. Tweeting. We’re going to talk about all three today because they relate. I was talking to my actor friend, Lindsay, who’s made an appearance in these columns before. I was telling her how excited my eight-year-old daughter was when she found a yoga blanket gathering dust in my entertainment console drawer and asked […]
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I write this as I’m heading to Boston to give my first real-world talk in nearly three years, and of course, it’s about the metaverse. The good news is that when my friend running the Magnet Global agency community asked me to give this talk, in part because of musings shared in this very newsletter, I was […]
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  Ever since attending NBCUniversal’s ONE22 developer conference this week where they made their case for how they’re ushering in the future of TV, entertainment, and advertising, I’ve wondered what it meant for all kinds of media traditional and emerging. At the same time, I’m prepping a talk – my first solo address in-person since 2019 – […]
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  Pre-SXSW, I’ve got a bunch of updates for y’all that I’m itching to share. As a reminder, Serial Marketers is co-hosting our first-ever SXSW Marketer Mixer thanks to the generous support of Mediaocean and Prohaska Consulting. It’s Saturday, March 12, and I’d love to meet anyone who will be out in Austin. RSVP at https://sxsw-marketers.eventbrite.com/ (password: […]
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  “Facebook is dying.” That was the subject line of Protocol’s recent Source Code newsletter that led with the headline, “It’s the beginning of the end of Facebook.” My father died last year, and if he looked as good as Facebook does right now, I don’t think any doctors would have been calling my family telling us […]
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  The First Rule of Cryptocurrency for marketers is simple: ignore the prices. That’s the red herring. It doesn’t matter if the market cap of Bitcoin one day is equal to all the world’s wealth ever assembled or Eritrea’s gross national product during a slow year. It’s akin to marketers judging the internet’s value in […]
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