2020 - Page 2 of 5 - Serial Marketer

Conferences and Events

Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing

Serial Marketer is a media sponsor of Reuters Events, and they contributed this post. Brands have a profound impact on society and culture. The movements we champion, the people we promote, and the campaigns we launch – all influence the perceptions of humans around the world. Consumers recognize our influential power and have become more […]

Written by David Berkowitz October 3, 2020November 26, 2020

Social Media

The Clubhouse Dilemma

I’ve been itching to write a piece about my early foray into Clubhouse, the “it” app that launched out of Silicon Valley this spring and has become the most coveted ticket since someone on Netxdoor said there were 10 containers of Lysol Wipes at the Walgreens on 28th and Park this April. And then came The Social Dilemma, that […]

Written by David Berkowitz September 26, 2020November 26, 2020

Newsletter

What’s Better Than Empathy?

Remember June, when school ended? Remember March, when tens of millions of parents of schoolkids had to figure out how to adapt their schedules and experience to become educators? Remember when we wondered when some kind of normalcy would resume? Yeah, so much for that. Instead of “Back to School,” which millennials like Paul Rudd may not […]

Written by David Berkowitz September 16, 2020November 26, 2020

Newsletter

Not All Heroes Wear Claws

Let’s talk about two superheroes. One inspired millions of people with his supernatural acting talent. He channeled that talent into making a film that was Black and African and Feminist and Beautiful — and a fun superhero movie. Another is a Supreme Court Justice from the Bronx. First things first though. Chadwick Boseman’s smile was […]

Written by David Berkowitz September 16, 2020November 26, 2020

Conferences and Events

How to Keep Making New Connections During the Covid Era

How have you met new people during the pandemic? I actually made my first in-person professional contact in more than six months last night, as he’s an agency CEO dating a friend of mine, and my friend invited him out when we got together for drinks. Between March 14 (a day I remember clearly, thanks to […]

Written by David Berkowitz August 29, 2020November 26, 2020

Games

Letters from a Bee Keeper

It’s so simple, and yet it can take all day. Some days, you might not even get very far. When you master it, you’re called a “genius.” Then at 3am EDT, it resets, and you may struggle for the next 24 hours. I’m talking about the game Spelling Bee, a simple but never simplistic game from […]

Written by David Berkowitz August 20, 2020November 26, 2020

Newsletter

25 Hours, 25 Months

When I released the beta version of the Serial Marketers paid subscription last week, I was thrilled that it took just 25 hours to run out of the first batch of discount codes for the initial users. Selling out 25 codes in 25 hours is good business. I don’t even know what I was expecting, but it […]

Written by David Berkowitz August 20, 2020November 26, 2020

Newsletter

A Product Birth Announcement

No matter how many products I’ve worked on marketing and selling, all of that seems easy compared to building my own. That’s been a focus of mine during some downtime the past few months, as I’ve explored adding a premium layer to Serial Marketers. For much of the past year, I’ve been building a roadmap for […]

Written by David Berkowitz August 20, 2020November 26, 2020

Conferences and Events

Human vs. Event Resilience

The same day that the Consumer Electronics Show was canceled for 2021 (I mean, that CES pivoted to a virtual event), I had my first work-related meeting in 4.5 months. I’m writing this after having a margarita with Greg Star, CEO of Carvertise. He’s a quasi-neighbor of mine who went to my high school (not at […]

Written by David Berkowitz July 30, 2020November 26, 2020

Newsletter

Don’t Google It

What are the hardest things for you not to do these days? Maybe, given the not-so-mythical “Covid 15,” it’s not eating the rest of the pie (come on, you’re going to finish it sometime, right?). Maybe it’s not sending that tweet at 2am that seems pretty funny to you now but won’t make any sense […]

Written by David Berkowitz July 30, 2020November 26, 2020

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Year: 2020

Reuters Events Launches Strategic Marketing USA – Setting the Future of Marketing

How to Keep Making New Connections During the Covid Era

Letters from a Bee Keeper

Human vs. Event Resilience

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