Why I Hate the Word Content, and More Thoughts on 15 Years of Content Marketing

I'm a little slow to post this here but would be remiss not to. Several weeks back, I had a fun time talking shop with Dorian Benkoil, founder of the MediaThon series and one of the savviest content marketing practitioners I know. 

The result of the conversation was an extensive interview, one where I get to be more candid than usual about how things work in B2B marketing for my agency, MRY, and what I&39;ve learned along the way.&0160;

Check it out over at Contently and let me know what you think.&0160;

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