Ignorance isn’t always bliss, but ignorance can be informative.
It was only as an adult, after college, when I learned that there was a material difference between baking and cooking.
I’d meet people who identified as enjoying one or the other. There are bakers, and there are cooks.
Growing up, I didn’t know the difference.
The youngest of four children by a comfortable margin with a 13-year spread among us, my whole family liked to prepare food – all six of us.
My middle brother was the most accomplished and remains the most skilled at putting together an Instagram-worthy feast. Somehow, he managed to do that even in the era before Instagram.
I remain the most likely to test the boundaries of good taste or sanity, such as a pandemic-era experiment – and a successful one – of turning a challah into a giant, braided, glazed, cream-filled, Krispy Kreme style doughnut.
Growing up though, I never cared about whether I was cooking or baking.
What mattered was that I liked to eat.
As a strange hybrid of a picky eater who was very rigid about what I didn’t like and an adventurous eater who would often go crazy over trying new foods, preparing food let me have things my way.
I didn’t realize that baking was supposed to be more precise, or that cooking was supposed to allow for more improvisation. I still sometimes guess at baking measurements and always add more vanilla (and often more sugar) than a recipe calls for.
I just know that I like to make food, I like to eat it, and whenever possible, I like to share it.
That might make me a hobbyist chef and baker and cook and whatever other term you want to use. Sometimes, I’ll follow recipes. Sometimes, I’ll riff on them. Sometimes, I’ll make them up.
These days, I often find myself confused by terminology. I wrote a book last year, Berky’s Marketing English, that’s a guide to marketing terms written from the perspective of someone who had to learn their meaning without ever being taught it.
I don’t always know the difference between marketing and advertising, or communications and PR. I wonder why we come up with redundant terms like “growth marketing,” as if marketing’s normal practice is to shrink one’s business. I’ll never get why we talk so much about “impressions” when they rarely ever make an impression on anyone.
Marketing has jobs to do. Find potential customers. Capture their interest. Sustain that interest. Persuade them to take action. Inspire advocacy.
It doesn’t matter what you call it. It just matters how well it does one of its jobs.
Preparing food serves its own purposes. It teaches you how to fuse art and science. It offers a creative outlet. Most importantly though, it lets you eat what you like.
When it fails to do the job, or when I burn myself trying, I’ve got a few mistakes to learn from (and a box of Lucky Charms in the cabinet as a backup).
Two days after I made that dessert challah, I turned it into French toast. Baking and cooking were part of a continuum that went from ideation through execution and taking a few unexpected turns.
Marketing often works the same way, though it doesn’t always leave such a good taste in one’s mouth. It does put food on the table though.
My seven-year-old wants to be a chef. She shows a knack for it. Whether she’s making potato latkes from scratch or brownies from a box mix, whether she’s frying a Trader Joe’s salted ribeye in butter or stirring homemade Toll House cookie dough in the stand mixer, whether she’s dredging smelt she was curious about or adding a dash of sea salt to tuna eaten out of the can, she has the best time with it and learns something every time.
When someone asks her if she likes to bake or cook – and this does come up often – she returns a blank stare.
I hope she always stays that ignorant.
She knows it’s about the result, and she knows it’s about the process.
She knows it’s about the love of the craft.
She knows that at times, like when we bought a bamboo steamer and wok just to properly make bao, that she probably won’t even like the result. But she wants to learn anyway.
And she knows that with her target audience cheering her on, none of her efforts will be wasted.
If only we could say that about marketing.
When do we eat?
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- Social Media – The Good, the Bad, and the Ugly by Steve Goldner
- TikTok, the Fastest Way on Earth to Become a Food Star by Taylor Lorenz
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Upcoming Serial Marketers events:
Note: As of June, we will combine Salons and Upstream mixers Wednesdays at 5 pm ET. First Wednesdays of the month are in person and the rest are virtual salon + networking hybrid.
- 6/9: Second Chance Hiring with Eric Wellinghoff, VP Marketing, Nehemiah Manufacturing Project
- 6/16: Salon (guest speaker TBA)
- 6/23: Marketing Pride with Sabrina Caluori, Martin Obiozor, and Mat Zucker
- 6/30: PR Strategies with Steve Markman of Markman Speaker Management and Sandy Sloane of Solutions by Sloane
- 7/7: First Wednesday – in-person social chat in NYC
- 7/14: Chris Fronda, founder, Logictry
BUILDING A SUSTAINABILITY BUSINESS
June 9, 9 am
Via Nancy Ruzow in the community:
“Join us for an in-depth interview with Sarah Kauss, Founder and Executive Chairwoman of S’well. Sarah started out with an audacious goal — to rid the world of single-use plastic bottles. Since the introduction of S’well’s iconic 17-ounce reusable bottle, Sarah and her team have expanded their product line and continued to bring style, innovation, and joy to sustainable living.”
AUTHORS IN CONVERSATION: L GARDNER & J HARRIS
June 15, 7 pm
“Tuesday, June 15, 7 p.m. EST with Lindsay Gardner, illustrator and author of “Why We Cook: Women on Food, Identity, and Connection” (Workman, March 2021). Joining the conversation with Gardner is Dr. Jessica B. Harris, one of the book’s esteemed all-women contributors and one of the nation’s leading experts on the African Diaspora.”
“Welcome to the 27th Social Fresh Conference. Join a crew of fellow digital leaders. We create quality, actionable sessions that will keep you focused and feuled up on today’s best-in-class social media.
Create better content (faster!), increase organic engagement, grow your audience, and improve your content process.
Social Fresh is where you’ll learn these lessons and more. We’ve packed 20+ industry experts and brand leaders into 3 days of no-fluff, educational sessions.”
HOW TO CREATE A KICK-A$$ CASE STUDY
June 22, 12:30 pm
Via Nancy Ruzow in the community
“Maybe you’ve heard the term, “case study” before and you know they can help with your business, but you’re not so sure how to create one and what to do with it. If that sounds like you, don’t despair. This workshop will dispel any rumors of what a case study isn’t, and walk you through what a case study IS.”
SEO SUMMER CAMP
June 24 – September 1
Via Nancy Ruzow in the community:
“Code: RCFF – 20% off! Ruzow Graphics gives all commission earned to our scholarship fund. A 100-day virtual, asynchronous experience for small business owners to improve their digital marketing. You can learn SEO + content marketing skills, find practical tactics to become less dependent on social media, and meet other campers with similar goals and interests.”
July 7, 5 pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
DIGIDAY PUBLISHER GOLF OUTING
Digiday’s first-ever publisher golf outing will bring together publishing executives for a unique day of golf and mingling. Hosted at the beautiful Galloping Hill Golf Course, you’ll have the chance to connect with peers over a casual round of golf and networking functions.
SALES AND SCALE LIVE
Via Mike Volkin in the community
“This event has been created for one thing only: to help you scale your business now. That’s why I’m bringing in some of the top business people from around the world. People who have taken companies from $1 million dollar valuations to $500 million dollar valuations and taken companies public.”
Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly.
Director of Marketing
Via Melissa Wallace in the community:
“Expectful is looking for a bold and brilliant Director of Marketing to create a category-defining company that addresses the wellbeing of hopeful, expectant, and new mothers. Join us in creating a movement to change how women experience pregnancy and new motherhood.”
Director, Global Marketing
Via David Cooperstein in the community
“As our Director of Global Marketing, your core responsibility will be to make sure the world understands our story and why our platform should be part of their marketing portfolio. The sharper our message, the more memorable it will be, and the faster our marketing flywheel will rotate.”
Audience Development Associate
Via Don Steele in the community:
“G/O Media is looking for an Audience Development Associate to join the Audience Development team in our New York office. The position, reporting to the Head of Audience Development, will work with multiple stakeholders across the company with the goal of driving growth and engagement for G/O Media brands. “
Digital Web Optimization Manager
Newtown Square, PA
Via Miguel Oliveira in the community:
“I’m looking for a Product Manager to join my team and be responsible for owning and optimizing our websites. Great travel perks and good company to be part of (AMResorts, part of Apple Leisure Group – we manage luxury all inclusive resorts including Secrets, Dreams, Zoetry, Breathless and others). Ideally East Coast-based but flexible depending on skills match.”
Brand Account Strategist
Via Diana Fryc in the community:
“As an Account Strategist at Retail Voodoo you will lead teams day-to-day in identifying opportunities, structuring approaches and inspiring new thinking. We expect you to combine elements of right- and left-brain thinking in order to approach challenges both critically and creatively while communicating persuasively and demonstrating an uncompromising work ethic.”
METHOD MEDIA INTELLIGENCE
Human Resources Manager
Via Marc Goldberg in the community:
“Method Media Intelligence (MMI) is expanding and we’re looking to bring an experienced Human Resources Manager (HRM) onto the team. This is an exciting opportunity to take on a critical role as MMI’s first HRM. You’ll be helping our company strategically gain a competitive advantage by supporting our high performing, people-oriented workplace while seeking out top talent as we continue to expand.”
UNITED STATES TENNIS ASSOCIATION
Director, Social Media Content Strategy & Analytics
NY or Orlando FL
Via Doron Wesly:
“A once-in-a-life-time opportunity for a strategic creative professional who loves sports… The USTA is seeking the ultimate social media guru who can lead one of the largest global sports event… the USOPEN! AND growing community tennis.”
Via Nishant Mani in the community:
“Terra.do is an climate education and career transition platform with the mission to get 100M people working on climate this decade. We’re looking for a great growth lead to join us. We’re a small, seed-funded, remote-only, slightly crazy place (detailed below).”
Digital Content Lead
Via Perry Hewitt in the community
“Reporting to the Chief Marketing Officer, you will be a key member of a high-performing team accountable for the success of our digital platform. You will be responsible for developing and stewarding a content strategy for the platform, and bring creative ideas for envisioning, creating, and managing the development of content. This is a purpose-led organization: you’ll be focused on content that defines and illustrates the role of harnessing data science to improve people’s lives all over the world.”
Director of Marketing
Via Yuval Yarden in the community
“We’re looking for a creative, analytical marketing leader to drive paid marketing into the next phase of scale. The ideal candidate is a highly creative strategist and an execution powerhouse, experienced in leveraging digital as well as traditional channels to generate, build, and nurture B2B and B2C pipelines.”
THE AZEK COMPANY
Open to remote
Experienced leader with proven mentorship and leadership acumen in the marketing space, the future Chief Marketing Officer has:
* 20+ years of experience leading (and building) marketing organizations, overseeing budget and performance for omni-channel marketing initiatives
* Deep B2C expertise (B2B experience is also preferred). Ideally has been trained in a best-in-class environment and has been tested in applying their toolkit in an innovative operation
* Consumer-focused, digitally-native marketer with a strong track record of developing and elevating winning/desirable brands
* Ability to motivate their team to achieve/exceed goals and facilitate paths for advancement and growth
* Trust, professionalism, collaboration and a bias for action
Social & Community Manager
Via Yuval Yarden in the community
“The Social and Community Manager will strategically own the development, execution, and measurement of engaging multi-platform community initiatives for Wagmo. Working hand-in-hand with internal cross-functional teams and agency partners to deliver best-in-class content and community strategies at scale.”
Chief Marketing Officer
“Equilibria (“EQ”) is a premium, high-growth, direct-to-consumer CBD platform for women.
An experienced, GM-level leader with proven mentorship and leadership acumen, the future Chief Marketing Officer has:
* 20+ years of experience leading marketing organizations, overseeing budget and performance for omni-channel marketing efforts
* Repeat experience with DTC brands and particularly in facilitating rapid growth from 2-digit millions in revenue to 3-digit millions
* Experience in a health/wellness/beauty “system” product; subscription marketing expertise required”
NYC or remote
You are a content writer or website manager looking to expand your skills. You enjoy brainstorming ideas, creating complementary content across multiple channels, and developing sales and marketing materials. WITHIN is looking for a Content Writer to help increase WITHIN’s visibility in the marketplace. This is just the starting point in a rapidly expanding company and role.
B2B Content Marketing Manager
New York / Remote
“With the recent growth of our marketing team and company expansion plans, content is essential to growing our customer base and establishing our place as a leader in the CDP space. We need someone who not only is passionate about writing, but can see the big picture and the role content plays in our marketing strategy.”
Brand Marketing Manager
“We’re looking for a Brand Marketing Manager to join the dutchie Marketing Team, reporting to the Head of Marketing. As an early member of our fast-growing team, you will play a meaningful role in building a purpose-driven brand with the ambition to make a significant positive impact on the world. You are a digital native, a trend-spotter, and have a passion for creative, inspiring brand work.”
Demand Generation & Analytics Manager
Via Dori Fern in the community
“We are looking for a passionate, results-driven Demand Generation & Analytics Manager to join our Integrated Marketing team and support our highly successful marketing solutions business unit and its flagship brand, Neustar Fabrick™.”
Other job resources:
- Advisable: Get instant access to top marketing freelancers
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- CareerList: Here’s a form for companies hiring and a form for job seekers; here’s the public list with tabs for both
- Content Writing Jobs: Content marketers, enjoy
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- Demand Curve: Growth and marketing jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Gently Ventures: Helps scale businesses by finding the right talent
- GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
- Growth Collective: Apply to join this network of notable freelance marketers
- Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hue: Amplifying voices of people in color working in marketing
- Hunterz: A way for connectors to get paid to introduce startups to large enterprises
- Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 jobs Board
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pangea: Where you can hire college freelancers (and college students can get gigs)
- Pocit: A platform connecting people of color with jobs in the tech industry
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Remotists: Remote startup jobs, chronicled weekly
- Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
- Startup.Jobs: There’s a section for marketing jobs
- Teal Job Tracker: A free Chrome extension to manage and enhance your job search
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
- Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay.
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.
Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.
Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Sept. 30, 2021. Contact Steve Markman to redeem.
Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.
My Software Tutor
Get a 15% discount on live online classes that teach practical, functional, business-centric Microsoft Office software skills (Excel today, PowerPoint coming soon). Use code SERIAL15 to redeem. Premium members get a 25% discount.
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.)