fbpx
  1. Flubs, Gaffes, and Blunders
  2. Technology

How Do Brands View Vendor Pitches?

Digiday

Digiday has a fantastic post this week featuring Brian Maynard, director of marketing for Jenn-Air at Whirlpool, on what he thinks of vendors pitching him all the time. It seems like every single vendor knows how to find him:
I can tell you that every day, every single day, I receive somewhere between 50-75 touches from someone wanting to sell me something. I get phone calls, emails; they even mail me letters. Of the 50-75, I maybe get to look at 25. They all say the same thing: “Can I get 30 minutes of your time?”&;If I did 10, I would not have time to do my job.
That sums up the challenge with the proliferation of vendors, especially since, as he notes, most aren&;t doing their homework.&0160;
My job&39;s a little different from his. I have to look at every single pitch – even if it&39;s a smaller number of pitches than he gets daily. I try to meet with as many as I can. But as someone who is looking out for my 450 colleagues and dozens of clients, I have to be judicious and wind up with little tolerance for vendors who are unprofessionally pushy, lazy, or tone deaf.&0160;
One of my biggest pet peeves lately: when a pitch isn&39;t relevant for me and I tell someone in sales who exactly at my agency they should reach out to, and then they keep responding to me either to try the pitch again or complain that a colleague isn&39;t getting back to them. If a colleague isn&39;t getting back to them, that&39;s because of their pitch, not me, and it only makes me think less of them. Often, I&39;ll put a note in their contact file that they whine and waste my time.
Read the rest of the post at Digiday. Again, it&39;s a great interview.
Comments to: How Do Brands View Vendor Pitches?

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives

Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.