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Search Engine Marketing

  1. Search Engine Marketing

It's a good point, but it will push the bounds of the creepiness factor even further. On one hand, it's part of the evolution from your queries to your mail to your files, but each level gets more and more personal. It's also interesting that Google hasn'

Jeremiah’s comment on yesterday’s post about Google’s upcoming storage service is worth a post of its own. He wrote: The big opportunity (if users will allow it, or skip terms of service) is the ability for Google to sell ads on top of content within a Gdrive. Eventually, this will continue to become a commodity […]
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  1. Search Engine Marketing

Discount to Search Engine Marketing Standard Magazine

As a special treat for readers of this blog, Search Marketing Standard, the print magazine covering the search industry, is providing a 56% discount so you can get a full year of the magazine for $4.95, or $6.60 internationally. Use coupon code HOLIDAY67 when you subscribe at https://www.searchmarketingstandard.com/subscribe.html . I am a regular reader of […]
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  1. Columns
  2. Search Engine Marketing
  3. Social Media

Facebook Ad Targeting: From 2007 To 1984

Originally published in MediaPost, the full column’s in the extended entry. IS FACEBOOK’S ADVERTISING PLATFORM IN 2007 tinted with shades of "1984"? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of the comparisons between Facebook and Google in the press are overblown, Facebook’s ad platform […]
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  1. Arts and Entertainment
  2. Columns
  3. Search Engine Marketing

Striking and Searching

Today’s column was originally published in MediaPost and continues in the extended entry. THE WRITERS GUILD OF AMERICA launched its long-awaited strike. How will this event affect marketers, search engines, and consumers’ online media behavior? SEMCO, the union for search engine marketing columnists, hasn’t quite caught on, so I’m remaining on the job to answer […]
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