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We’re Bouncing into Graceland

“The Mississippi Delta was shining like a National guitar.“ Before Labor Day, I spent the better part of a week traveling down South with my seven-year-old daughter. We masked up, flew into Memphis, and drove through Arkansas after a quick Mississippi detour. While I was slow to respond to emails during that stretch, and I […]

Written by David Berkowitz September 15, 2021September 15, 2021

Blogging
Culture
Personal
Public Relations
Social Action

What Marketers Can Learn from Afghanistan

This week, I’d like to address a serious subject. It might not be one you’d expect to see covered here, but it’s important to review nonetheless. Given the United States of America’s ignominious defeat in Afghanistan, following two decades of foreign policy fiascos, we have to think about the consequences. I don’t mean consequences […]

Written by David Berkowitz August 18, 2021August 18, 2021

Blogging
Newsletter
Personal
Professional
Social Action
Tools and Tips

Get Out of Here

Are you feeling out of it at all? These days, I’m often thinking about what we are out of. Out of Office Remember when Out of Office was one of those phrases that sparked joy? What ritual of corporate life short of a promotion felt better than penning an Out of Office reply? But […]

Written by David Berkowitz August 4, 2021August 4, 2021

Arts and Entertainment
Books
Culture
Personal
Social Action

On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

Community
Personal
Social Action

Working the Relationship Spectrum, Part II

Last week, we explored the extensions of Dunbar’s Number beyond the 150 friends one can presumably keep track of. Robin Dunbar’s research shows how one must spend time and energy to cultivate acquaintances (one can manage 500), known names (1,500), and known faces (5,000) so that some join the inner circles of friends, good […]

Written by David Berkowitz July 14, 2021July 14, 2021

Blogging
Books
Community
Culture
Personal
Social Action

Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Innovation
Jobs
Marketing
Professional
Social Action
Tools and Tips

20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Blogging
Community
Conferences and Events
Health and Science
Jobs
Newsletter
Social Action

The Very Model of a WFH Professional, Act II

Last year, I chronicled the shift to indefinite work-from-home life with a modern, major adaptation. The nation’s grand reopening deserves an equally grand sequel, albeit with equally apologies to W.S. Gilbert and Arthur Sullivan. Welcome to Act II. Enter: WFH ProfessionalAllegro vivace We’re lately vaccinated as our blood has Covid RNAWe’re no longer elated watching Cuomo speak […]

Written by David Berkowitz May 12, 2021May 12, 2021

Culture
Marketing
Public Relations
Social Action

Cinco de Marketingo

Today’s edition might be awkward. I’m American and write for a largely American audience. Why risk the cultural appropriation here with a Cinco de Mayo allegory? Because the holiday was already appropriated, crushed, swirled around in a keg-sized margarita machine, and poured out in Texas-sized goblets here in America. It’s a bigger holiday (and […]

Written by David Berkowitz May 5, 2021May 5, 2021

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