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What Marketers Can Learn from Afghanistan

  This week, I’d like to address a serious subject. It might not be one you’d expect to see covered here, but it’s important to review nonetheless. Given the United States of America’s ignominious defeat in Afghanistan, following two decades of foreign policy fiascos, we have to think about the consequences. I don’t mean consequences […]
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On Personality Assessments… and Loki

  Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]
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Your Marketer Horoscope

  What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these.  I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]
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The Very Model of a WFH Professional, Act II

  Last year, I chronicled the shift to indefinite work-from-home life with a modern, major adaptation. The nation’s grand reopening deserves an equally grand sequel, albeit with equally apologies to W.S. Gilbert and Arthur Sullivan. Welcome to Act II. Enter: WFH ProfessionalAllegro vivace We’re lately vaccinated as our blood has Covid RNAWe’re no longer elated watching Cuomo speak […]
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