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On Personality Assessments… and Loki


Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments.

Or maybe you should.

Do you ever find that instead of bringing who you are into a role, a role can shape you?

That’s something I’ve been thinking about ever since my friend Eric Sullivan at Thumos took the PrinciplesYou personality assessment from Ray Dalio’s firm. When Eric tagged me on LinkedIn, I had to try it out.

After completing the free assessment, you’re presented with an archetype. Mine is the Inspirer, described this way:

“Typical Inspirers have a unique blend of hard-charging, goal focus, and belief in esprit de corps that distinguishes them from those with less interpersonal finesse. They have strong interpersonal abilities framed most by their desire to really get to know people at the core of who they are, not just as a passing interest. Their people know they care about them and will go out of their way to help them. They are most effective when the people they lead are efficient, satisfied, and meeting established goals.”

The next most relevant archetypes for me are the Impresario (meaning I “love to entertain, engage socially, and facilitate great experiences with others”) and the Explorer (I “love to take in new knowledge” and am “drawn to new experiences through intrinsic motivations”).

Most fitting for me is that there’s some inference to how I’m an introvert in an extrovert’s career. As a bookish, oft-hermitlike, self-directed Explorer of a kid, I’d come out of my shell when having a chance to be an Impresario-esque speaker or host, and my deeper interest in others developed slowly.

I wonder what the assessment would have looked like in June 2018, in the weeks before I launched Serial Marketers. How much did the community shape me? How much did the roles of building it, organizing it, staffing it, moderating it, and willing it into being shape me?

It had to, right?

Or was I the community organizer all along without a community?

What about the would-be pastors out there without their flocks?

What about the would-be flock members out there without their proper pastor?

Even if you have some untapped potential in you, it often takes others to bring it out.

As a personal example, let’s rewind further. When I was working at eMarketer starting in 2001, I joined as an editor – a perfect introvert’s profession, except for the occasional confrontation required with analysts when you mark up their work and secretly want to edit it with a paper shredder.

A year or into into my eMarketer job, after I had started an interview series for their newsletter, CEO Geoff Ramsey said to me, “David, you like talking to people. Would you like to do our PR?” That remains the best job interview I ever had.

Geoff had inadvertently led me to that marketing path that might not have otherwise materialized.

Previously, a chance conversation in 2000 led me to pursue editorial work instead of a career in education. Having watched the series Loki, it feels like a series of forking paths. We become our own variants, not knowing how the other variants fare.

This happens in personal realms too.

The most striking example of this for me has been the role of fatherhood. Everything in my world changed over the course of a few moments, but as my daughter gets older, she gives me a greater appreciation for who I am at my core.

Learning about her has been the most striking way to learn about myself; children are the world’s best teachers.

Similarly, when I played the role of husband, that shaped my identity profoundly. As a single co-parent, it shifted, though parts of the job of being there for the family — including everyone who cares for my daughter — remain intact.

The dichotomy of nature versus nurture doesn’t go away. Whatever roles we take on, the question arises again:

How do you shape your environment, and how does your environment shape you?

If you take the PrinciplesYou quiz, I’m curious how you do. We can also add each other as friends (invite me via my personal dberkowitz at gmail address) to compare styles.

What I hope to learn more sometime is what your variants are like. How do you think you’d have fared if you took another path? Do you think your variants are instantly recognizable?

If one of your variants is you in alligator form, I’d like to meet them even more. But please keep them at more than arm’s length.

In the Disney+ series, Classic Loki (played by Richard E. Grant) says about all the Lokis, “We lie and we cheat, we cut the throat of every person who trusts us, and for what? Power. Glorious power. Glorious purpose! We cannot change. We’re broken, every version of us. Forever.”

Classic Loki adds that Alligator Loki is “overly sensitive, like the rest of us.”

The main Loki (Tom Hiddleston) replies, “Okay, fine. Willing to accept that.”

Perhaps he should be. Perhaps some of our traits are fixed.

But even with those fixed traits, on some paths, we wind up as Loki, and on other paths, we wind up as Alligator Loki.

Whether we grow up in a swamp or in Asgard could make all the difference as to how those traits emerge.



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Recent pieces published or shared by Serial Marketers and friends:


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Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All events below are virtual, and all times are ET.

Upcoming Serial Marketers events:

All events are on Wednesdays at 5 pm ET. First Wednesdays of the month are in person, and last Wednesdays are Upstream SpeedUps.

  • 8/4: First Wednesday – in-person social chat in NYC

July 21, 2 pm
Via Plus Aziz in the community
“Join us for a discussion with two seasoned Recruiting Ops leaders:
* When and How to start Talent Operations role/function
* The core metrics your team needs to pay attention to now
* How do you get into TA Ops?
* How do you assess new recruiting technology?
* How Recruiting Ops can improve both Candidate and Employee Experience
* Benchmarking Results from our State of TA Survey”

July 22, 7 pm
Via Amy Gittelman in the community
“In between maintaining your Snapstreak with your best friends, getting your daily dose of news on Discover, or transforming yourself into an anime character, there’s an ecosystem of advertising opportunities on Snapchat. Have you thought about how these ads come to life and the teams that make it happen? As you’re considering a career in digital advertising, we want to help you explore the possibilities!”

July 26, 10 am
“Join the third annual Adweek NexTech to hear from brand executives and technology leaders who will provide insights into integrated strategies you’ll need to succeed in 2021. During the three-day event, you’ll also hear first-hand from the teams responsible for tactical implementation, providing a clear-eyed perspective on both the successes and the challenges the industry faces and how to stay nimble.”

July 28, 4 pm
Via Cory Huff in the community
“As leaders and managers, we have the privilege and responsibility to help steer our companies and teams into a healthier, more sustainable, and more productive pace. That starts with recognizing the level of burnout happening in your own workplace and choosing to face it head on.”


Keep checking out the #jobs channel in Serial Marketers for more. Better yet, subscribe to get updates from our job listing board. Here are some great opportunities shared in these places or sent to me directly.

Sales Director roles
“Sales Directors will be responsible for generating and growing mobile ad revenue through consultative sales that lead to highly successful campaigns and ongoing programs. The ideal candidate will possess a curiosity to research consumer behaviors and have a passion to develop those data insights into client solutions. You will be a key player, working with an account team to drive our clients’ business growth.”

Roles on the Content & Creators team
NY or LA
Via Jacob Shwirtz in the community:
“Two great openings on my team at Lightricks, called the “Content & Creators” team. Both are full-time, in-house, starting immediately, for people based in NY or LA. You’ll be our people on-the-ground working with our celebrity and other creator partners as well as on executing our large-scale activations and content marketing campaigns. Check it out, refer your friends and let’s get some folks their dream jobs!”
Content Marketing Manager & Partnerships Manager

Revenue Operations Manager
Via Benjamin Friedman in the community
“In this newly created vital role, you will work cross-functionality to help accelerate scalable growth. Your success in this role will require an eye for detail, an instinct for order and logic, and the ability to scale and execute through a process-driven approach.”

Performance Marketer
Amsterdam, the Netherlands
Via Gustavo Sivadón Zani in the community
“We designed a social dating experience where we bring people together. It’s an amazing time to be joining the Inner Circle team as we continue to expand globally. And that’s where you come in. Your goal: achieve user growth through performance marketing channels within the target CAC and brand guidelines.”

Head of Growth
NY or remote
Via Eric Tash in the community
“The Head of Growth Marketing reports directly to CITYROW’s Chief Brand Officer and will have ownership of every stage of growth marketing: strategy, planning, execution, budgeting, analysis and optimization. The ideal candidate is relentlessly metrics-driven, has a fine-tuned understanding of scaling efficient performance marketing across diverse channels (including non-paid channels), and is obsessed with optimizing every stage of the user’s path to purchase.”

Social Media & Brand Strategist Intern (paid)
NY or remote
Via Wilma Mae in the community
“DRK Beauty has a 3-month intern position (social media and brand strategy) with a paid stipend opening up. We are a mental health and well-being company for women of color (NOT a beauty/cosmetic company). Ideally we are looking for a NYC- based intern but if it is the right candidate then remote is fine too. If we find the right candidate this could lead to a salaried permanent position.”
Job description shared in the community

VP or Director of Marketing
Via Mark Lee in the community:
“Layer 1 blockchain project Nervos ($700M market cap) is looking for a senior level marketer (VP or director) with prior crypto/blockchain experience and strong network in the space. fully remote and very competitive compensation, including equity. DM me if interested.”

Territory Manager (The Americas)
Phuket, Thailand
Via Thom Feltz in the community:
“ReverseAds is a big data company with an open web advertising solution that reverses the search ad process by putting superior data first. We are looking for talented people to join our fast-growing start-up in Phuket, Thailand. If you know of someone that has a sense of adventure and a drive to succeed, I encourage you to share this opportunity with them.”

Via Ari Berkowitz in the community:
Multiple openings on the Social Marketing team, including:

  • Associate Social Marketing Manager
  • Associate Influencer Marketing Manager
  • Social Marketing Manager
  • Senior Social Strategist
  • Content Creator
  • TikTok Content Creator
  • Group Director


Content Production Manager
Remote anywhere
Via Eric Tash in the community
“We’re seeking a Content Production Manager (CPM) to manage the end-to-end process of planning, producing, and distributing Inturact’s client’s content. It is important that this role takes no hand holding and we are looking for someone that can take our production & distribution process to the next level.”

Demand Gen Manager
Remote US
Via Melissa Wallace in the community
“The Manager of Demand Generation will be responsible for the strategy and execution of marketing programs that capture and nurture leads across multiple channels. In this role, you’ll be responsible for programs to generate and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners.”

Sr. Manager, Performance Marketing
“The Sr. Manager, Integrated Media reports to the Director of Media, guiding strategic planning, budgeting and execution, and analytics for offline, video, publisher direct, programmatic, search, social, and affiliate media to support the PetSmart brand.”

Vice President of Marketing
New York
* Proven track record developing and executing growth plan for enterprise adtech/martech business to achieve significant growth through effective use of lead generation and content marketing optimization
* Experience and proven metrics leading growth from $ single digits to $ double digits within a short timespan
* Has redesigned or created a successful lead/demand generation engine from scratch, in addition to having significant account-based marketing experience
* Confidence and ability to pitch CEO and Board Members as well as externally pitch to enterprise CMOs and engaged in industry thought leadership on behalf of the company

Head of Marketing
Dallas, TX
Collaborative, well-rounded, and a strong communicator, the future Head of Marketing has:
* Well rounded marketing experience – digital, performance, content, brand, communications
* Ability to lead the vision and execution of marketing strategies
* Ability and desire to build, scale, and managed a team of high performers
* Success in marketing function for high-growth DTC company in heavily regulated industry
* A strong communicator, comfortable with ambiguity and collaborative nature of high-growth startup

Brand Manager
Los Angeles, CA
“Self-starter who moves quickly, yet strategically with an affinity for product, and is excited about continuing to scale Fancy Sprinkles Products, the future Brand Manager has:
* 4-6 years proven track record in driving strategic brand management for DTC eCommerce brands
* Expertise with food, beauty, jewelry, personal care, spirits — DTC ecomm in house or relevant agency experience
* Works hands-on in campaign management from briefing, to ideation, to execution. Content background with strong storytelling and project management skills. Ability to be successful with marketing budgets in 1MM-5MM range.
* Results driven mentality with track record of value creation in previous roles, and passion to innovate in the category”

VP Marketing
Head of Customer and Partner Marketing
United States
“Bbot is a rapidly growing startup that makes contactless ordering technology for bars, restaurants, hotels, and other hospitality establishments. This position is full-time and is remote work from home.”

Influencer Marketing Manager,
Influencer Marketing Strategist,
other roles
Long Island City, New York, remote options
“We are Performance Branding experts, working with scalable and enterprise brands including Nike, Spanx, and Shake Shack. We leverage digital channels and creative to grow our clients. Data drives our decision making and enables us to operate like trusted business partners. WITHIN works with brands to collapse the funnel between performance and brand marketing unifying objectives, targets, strategy, and implementation.”

Director of Marketing
Via Dwight Griesman in the community
“The Director of Marketing at Severalnines will be expected to craft and execute strategies that drive traffic of high-quality leads to our website to contribute to the growth of our community user and customer base. The Director will also develop the strategy to craft content that both acquires, converts, and educates our current and potential customers before, during, and after the sales process.”

More via Hunt Club
* Mizzen+Main: Director of Growth Marketing (Dallas, TX)
* NXT Ascent: Chief Growth Officer (United States)
* A high-growth SaaS company: CMO (Chicago, IL)

Other job resources:

  • Advisable: Get instant access to top marketing freelancers
  • AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
  • CareerList: Here’s a form for companies hiring and a form for job seekershere’s the public list with tabs for both
  • Content Writing Jobs: Content marketers, enjoy
  • Creative Women of Color: List yourself in the database and find talent, via Women Who Create
  • Demand Curve: Growth and marketing jobs
  • DiscoverTheTalent: An initiative designed to build partnerships with businesses to advocate, train, and hire military spouses
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Gently Ventures: Helps scale businesses by finding the right talent
  • GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
  • Growth Collective: Apply to join this network of notable freelance marketers
  • Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
  • The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
  • Hue: Amplifying voices of people in color working in marketing
  • Hunterz: A way for connectors to get paid to introduce startups to large enterprises
  • Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • One Club for Creativity: COVID-19 jobs Board
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pangea: Where you can hire college freelancers (and college students can get gigs)
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
  • Remotists: Remote startup jobs, chronicled weekly
  • Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
  • Startup.Jobs: There’s a section for marketing jobs
  • Teal Job Tracker: A free Chrome extension to manage and enhance your job search
  • TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
  • VC Job Boards: AlephEniac VenturesPearSequoiaUnion Square Ventures
  • VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
  • Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay.

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.


Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

GPO – 30 day out for convenience: Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox to redeem.

Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Sept. 30, 2021. Contact Steve Markman to redeem.

Thece: Get 10% off their Getting Started Kit — just let them know Serial Marketers sent you.

Get 5% back on any bookings of the FocusGrowth, and ReFocus plan. To receive your rebate, please contact me after you book the course.

My Software Tutor
Get a 15% discount on live online classes that teach practical, functional, business-centric Microsoft Office software skills (Excel today, PowerPoint coming soon). Use code SERIAL15 to redeem. Premium members get a 25% discount.

Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

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Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

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