1. Books
  2. Conferences and Events

Super Crunchers Author Ian Ayres at OMMA

Ian Ayres, author of one of the better new business books out now, Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart, He’s a little geeky, talking about correlation coefficients and regression lines, which is probably scaring the heck out of a lot of the marketers and agency folks in the room. Yet it’s important to hear, and he’s got a lot of great examples from the book that he highlights, so for the folks like me who’ve read it already, it helps cement the learning.

People reacted to this story.
Show comments Hide comments
Comments to: Super Crunchers Author Ian Ayres at OMMA
  • Avatar
    September 25, 2007

    Scaring the heck out of agency folks indeed.
    Except for the media planners, I don’t many of us were any good in math. Ever.

    Reply

Write a response

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​

Categories

Archives