Columns Conferences and Events Mobile Social Media Death to Internet Week Death to Internet Week(Long Live Mobile Week)originally published in MediaPost's Social Media Insider  Happy Internet Week! Did you realize it was that time of year again? It’s one of the holiest weeks on the digital media calendar, nestled between the first and second Social Media Weeks, and well ahead of Advertising Week and Social Week. […] Written by David Berkowitz May 15, 2012November 26, 2020
Conferences and Events Mashable, TWTRCON, OMMA Social Headline a Social Event-Filled June I’m really looking forward to a few events in New York City coming up in June. The first up is Mashable’s Media Summit 2010 on Tuesday, June 8. I’ve talked with the organizers about this for awhile and it’s not going to be your typical event. Dennis Crowley of Foursquare, Sports anchor Len Berman, and Baratunde Thurston of […] Written by David Berkowitz May 13, 2010November 26, 2020
Books Conferences and Events Super Crunchers Author Ian Ayres at OMMA Ian Ayres, author of one of the better new business books out now, Super Crunchers: Why Thinking-by-Numbers Is the New Way to Be Smart, He’s a little geeky, talking about correlation coefficients and regression lines, which is probably scaring the heck out of a lot of the marketers and agency folks in the room. Yet […] Written by David Berkowitz September 25, 2007November 26, 2020
Conferences and Events James Lipton and David Verklin at OMMA Live blogging as Inside the Actors Studio host James Lipton interviews Carat Americas CEO David Verklin. Verklin has no shorage of soundbites. One of note (and I might be paraphrasing slightly): The best brands aren’t the ones that tell the best stories. The best brands are the ones about whom the best stories are told. […] Written by David Berkowitz September 25, 2007November 26, 2020
Conferences and Events OMMA: Wikipedia – The Perfect SEO Storm Moderator: Josh Palau, Group Director, Search, Avenue A | Razorfish Don Steele, Comedy Central: CC treats Wikipedia as a friend, accepting that it will rank first for a wide range of terms that relate to its shows. As a rule, people at Comedy Central, or parent Viacom, don’t edit pages that relate to their properties.Craig […] Written by David Berkowitz September 24, 2007November 26, 2020
Conferences and Events OMMA Blogs and Bloggers Here are others blogging at OMMA, or bloggers who mentioned they’re at OMMA (and thus may join the fray soon). If you’re also blogging, post a comment and I’ll add you to the list: Amediacirc.us IanSchafer.com Silicon Alley Insider Pollei.com Outperformance Marketing (with a shout-out to former colleague Michael Goldberg at Datran) Morpheus Media Mlog […] Written by David Berkowitz September 24, 2007November 26, 2020
Conferences and Events OMMA Keynote: Google Note: I’ll be publishing these posts on the fly, including expanding existing posts, so they may change from one minute to the next. Keynote speaker: Eileen Naughton, Director, Media Platforms, Google Here’s the big shocker from Google this morning: search is a core consumer behavior. She then compared media surveys of Super Bowl ads from […] Written by David Berkowitz September 24, 2007November 26, 2020
Conferences and Events 12 Tips for Pitching Speakers for a Conference or Event I’ve been helping program the search marketing sessions for MediaPost’s upcoming OMMA event in September, and the first stage of it is reviewing dozens of conference pitches. Overall, it’s a promising bunch of proposals, and my biggest regret is that there are only six sessions I’m responsible for; I could easily have picked ten great […] Written by David Berkowitz August 1, 2007November 26, 2020
