books Archives - Serial Marketer

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Social Media

Book Review: Return on Relationship by Ted Rubin and Kathryn Rose

Ted Rubin was kind enough to share a copy of his new book Return on Relationship, which he co-authored with Kathryn Rose. I’ve known Ted for years and have learned quite a bit from him, whether through seeing him present at several conferences or catching up with him one on one. He is undoubtedly one […]

Written by David Berkowitz January 30, 2013November 26, 2020

Books
Columns
Social Media

The Social Life of Books

It's weird getting nostalgic over a first-generation Kindle (image source: Reuters) The Social Life of Booksoriginally published in MediaPost&39;s Social Media Insider As a Kindle user since its first model debuted, I&39;ve marveled how it has changed my reading habits, and in some ways has changed my life. Some of the most profound changes are […]

Written by David Berkowitz May 17, 2011November 26, 2020

Books
Culture
Personal

28 Books for Your Africa Reading List – Safaris, Politics, Culture, History, and More

In February, I traveled through South Africa and Tanzania, taking part in a few safaris while exploring Cape Town and unwinding in Zanzibar. Along the way I also spent a night in Nairobi, Kenya and got a brief tour of Dar es Salaam, Tanzania. To prepare for the trip and expand my horizons while away, […]

Written by David Berkowitz May 16, 2011November 26, 2020

Books
Personal

20+ Reading Recommendations for South America – Argentina, Brazil, Chile, Ecuador, Peru

When I travel internationally, I try to read a fair amount of non-fiction and literature about the country, including works by many indigenous authors. Last year, for instance, I published areading list for Egypt.  This year, I wound up taking two trips to South America, covering sixcountries: Argentina, Brazil, Chile, Ecuador, Peru, and Uruguay. My […]

Written by David Berkowitz December 27, 2010November 26, 2020

Books
Social Media

12 Smart Things about "Empowered" by Josh Bernoff and Ted Schadler

I finished reading the book Empowered by Forrester Research's Josh Bernoff and Ted Schadler a few weeks ago, maybe longer, and I&39;ve been meaning to blog about it. At the time, it was information overload, and it was a bit hard to totally separate it from Bernoff&39;s previous work Groundswell and Charlene Li&39;s tome Open […]

Written by David Berkowitz November 8, 2010November 26, 2020

Books

Googley Lessons from Author Aaron Goldman

I knew Aaron Goldman when he was just some search-loving punk in short pants who'd crash the Search Insider Summits. Look at him now, a published author, free agent, and blog tourer. To celebrate the debut his new book, Everything I Know about Marketing I Learned from Google, he invited me to join his blog tour&0160;where […]

Written by David Berkowitz September 8, 2010November 26, 2020

Books
Social Media

The Facebook Effect: Even More Fun Than Spending a Few Hours on Facebook

I had no interest in reading The Facebook Effect, the new book from David Kirkpatrick. I spend way too much time on Facebook as is, and when I'm not spending time on it, I&39;m working on a client&39;s Facebook program or reading about all the latest news. Why would I want to read a book […]

Written by David Berkowitz June 18, 2010November 26, 2020

Books
Social Media

Book Review: Open Leadership by Charlene Li

  At South by Southwest, one of my many serendipitous reactions was with Charlene Li, who I knew well when she was with Forrester. This was perhaps the first time I saw her in person since she foudned the Altimeter Group, and she had a present for me: a galley of her forthcoming book Open […]

Written by David Berkowitz April 29, 2010November 26, 2020

Books

A Book Review for Big Heads: Start-Up Nation

  A country of about 7 million people leads the world in venture capital investments per capita, leads all countries outside of the U.S. for number of companies on the NASDAQ, and leads in civilian research & development expenditures. In Start-Up Nation: The Story of Israel&39;s Economic Miracle, Dan Senor and Saul Singer attempt to […]

Written by David Berkowitz November 23, 2009November 26, 2020

Books
Travel

Your Egypt Reading List

Recently, I went on vacation throughout the Middle East, first in Egypt, then a quick stop in Jordan to see Petra, and ultimately spending the most time in Egypt. Gearing up for the trip, I read quite a bit to give me a taste of the history, culture, and people, and it was great exposure […]

Written by David Berkowitz November 11, 2009November 26, 2020

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28 Books for Your Africa Reading List – Safaris, Politics, Culture, History, and More

20+ Reading Recommendations for South America – Argentina, Brazil, Chile, Ecuador, Peru

Googley Lessons from Author Aaron Goldman

A Book Review for Big Heads: Start-Up Nation

Your Egypt Reading List

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