Culture Archives - Serial Marketer

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On Personality Assessments… and Loki

Kids, this week’s edition teaches you an important lesson: don’t watch the Marvel Cinematic Universe while you’re taking personality assessments. Or maybe you should. Do you ever find that instead of bringing who you are into a role, a role can shape you? That’s something I’ve been thinking about ever since my friend Eric Sullivan at […]

Written by David Berkowitz July 21, 2021July 21, 2021

Blogging
Books
Community
Culture
Personal
Social Action

Working the Relationship Spectrum, Part I

With the post-pandemic societal changes, here’s one I don’t think we’re prepared for: the amount of time and energy expended in reorienting relationships. I’m going to get to just how and why these shifts are taking place, but how I got there was convoluted. I keep a book report journal where, longhand, I write […]

Written by David Berkowitz July 7, 2021July 7, 2021

Arts and Entertainment
Conferences and Events
Culture
In the Press

Aluminum Jaguar Nominations are Open

It’s advertising award season, everybody! That’s right — you too can win an award, as long as the production value for your submission makes the work look like the best thing since sliced bread… even if the work features a moldy hamburger bun. When ads featuring moldy bread somehow win awards, the industry seems detached […]

Written by David Berkowitz June 30, 2021June 30, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Culture
Marketing
Public Relations
Social Action

Cinco de Marketingo

Today’s edition might be awkward. I’m American and write for a largely American audience. Why risk the cultural appropriation here with a Cinco de Mayo allegory? Because the holiday was already appropriated, crushed, swirled around in a keg-sized margarita machine, and poured out in Texas-sized goblets here in America. It’s a bigger holiday (and […]

Written by David Berkowitz May 5, 2021May 5, 2021

Culture
Health and Science
Newsletter
Personal
Social Action

The Agony of Resurrection

Spring, a time of renewal in the Northern Hemisphere, is bringing about one of the more poignant changes of seasons that we’ve collectively experienced. It’s also a time of resurrection for many people of faith. That’s most literal with Easter, the holiday celebrating the resurrection of Jesus. Around the same time every year, Jews […]

Written by David Berkowitz April 14, 2021April 14, 2021

Culture
Newsletter
Social Action

If You Don’t Know, You Know

I keep deleting the opening line to this newsletter but am letting this one stand. I have to start somewhere, even when I am writing about what I don’t know — what we don’t know. What we don’t know is the most basic truth: how so many people we care about are doing. I had […]

Written by David Berkowitz March 31, 2021April 2, 2021

Culture

You're Right, NY Times – A Lot of Sexism IS Subtle

The New York Times ran an important story on gender bias in the ad industry. The timing was interesting for me. I was sharing an UberPool with someone en route to iMedia’s Agency Summit yesterday, and the topic came up with the other passenger. She’s an aspiring fashion designer who was in town for a […]

Written by David Berkowitz May 2, 2016November 26, 2020

Columns
Culture
Social Media

The Good Book of Temptations

originally published in MediaPost's Social Media Insider “Now the Lord God had planted a garden in the east, in Eden; and there he put the man he had formed… In the middle of the garden were the tree of life and the tree of the knowledge of good and evil… And the LORD God commanded […]

Written by David Berkowitz April 3, 2012November 26, 2020

Books
Culture
Personal

28 Books for Your Africa Reading List – Safaris, Politics, Culture, History, and More

In February, I traveled through South Africa and Tanzania, taking part in a few safaris while exploring Cape Town and unwinding in Zanzibar. Along the way I also spent a night in Nairobi, Kenya and got a brief tour of Dar es Salaam, Tanzania. To prepare for the trip and expand my horizons while away, […]

Written by David Berkowitz May 16, 2011November 26, 2020

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Aluminum Jaguar Nominations are Open

You're Right, NY Times – A Lot of Sexism IS Subtle

28 Books for Your Africa Reading List – Safaris, Politics, Culture, History, and More

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