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  1. Columns
  2. Search Engine Marketing
  3. Shopping and Retail

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […]
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  1. Columns
  2. Search Engine Marketing
  3. Shopping and Retail

You Call That a Bribe?

Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […]
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