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Shopping and Retail

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  2. Emerging Media
  3. Mobile
  4. Shopping and Retail

RFID and NFC presentation from SXSW

Whoa, that title's a mouthful. Interested in radio frequency identification (RFID) or near field communications (NFC)? Have no clue what either are? I hope the talk I&39;m giving at South by Southwest (SXSW) will be useful for both audiences, and I welcome your feedback. Slides are below, the short link is bit.ly/sxswnfc, and further resources […]
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  1. Columns
  2. Search Engine Marketing
  3. Shopping and Retail

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […]
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  1. Columns
  2. Search Engine Marketing
  3. Shopping and Retail

You Call That a Bribe?

Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […]
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