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Brand and Deliver

There’s something about a new brand that is energizing in a way that seems hard to explain, especially when you have something to do with it. I’ve worked on a few branding projects, but until this spring and summer, I never spent so much time working on a new brand for myself. Fortunately, I […]

Written by David Berkowitz July 28, 2021July 28, 2021

Columns
Shopping and Retail
Social Media

The Seven Types of Mobile Social Commerce

The Seven Types of Mobile Social Commerce originally published in MediaPost’s Social Media Insider Until recently, I used to put mobile social commerce in the same category as Woody Allen’s blockbusters and Rick Perry’s bad hair days; it’s something that couldn’t possibly exist. When defining it properly and exploring the possibilities, though, it turns out […]

Written by David Berkowitz August 23, 2011November 26, 2020

Columns
Shopping and Retail
Social Media

The Wrong Route To Social Commerce

Social + Commerce — like Bacon + Brownies? The Wrong Route to Social Commerce originally in MediaPost’s Social Media Insider Lost in the chaos last week, amidst signs of rapture and fears of a second dot-com bubble, was a positive omen. What once appeared to be one of the four horsemen of social media’s apocalypse […]

Written by David Berkowitz May 24, 2011November 26, 2020

Conferences and Events
Emerging Media
Mobile
Shopping and Retail

RFID and NFC presentation from SXSW

Whoa, that title's a mouthful. Interested in radio frequency identification (RFID) or near field communications (NFC)? Have no clue what either are? I hope the talk I&39;m giving at South by Southwest (SXSW) will be useful for both audiences, and I welcome your feedback. Slides are below, the short link is bit.ly/sxswnfc, and further resources […]

Written by David Berkowitz March 14, 2011November 26, 2020

Columns
Mobile
Shopping and Retail
Social Media

Kneel Before the King of Disinfectant

Originally published in MediaPost's Social Media Insider My name is David B., and I&39;m the King of Disinfectant. That&39;s how I&39;ll need to introduce myself when a 12-step program comes along to help people with their mobile social media obsessions. If I work fast, I can get this listed as a condition in the Diagnostic […]

Written by David Berkowitz August 31, 2010November 26, 2020

Research
Shopping and Retail

Mint's Consumer Electronics Shopping Trends for 2009 Holidays

Mint.com, the personal finance tracking suite that I'm a proud user (and ignorer) of, released a bunch of trends from the holiday shopping season. It&39;s all one (really) long image that I&39;ve taken the liberty of embedding. You can find an even larger image here. There will be a press release on this Monday, but […]

Written by David Berkowitz January 8, 2010November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […]

Written by David Berkowitz April 14, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

The 10 Most Moving Search Engines

Here’s the latest column from MediaPost. Any time you’re up for some bhaktsa marku, send me a note. Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines that helped get me to that place. […]

Written by David Berkowitz February 24, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

You Call That a Bribe?

Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […]

Written by David Berkowitz May 27, 2008November 26, 2020

Shopping and Retail

Calorie Labeling's Laws of Unintended Consequences

Yesterday I went to lunch at Cosi to check out the results of New York City’s new calorie labeling law that requires restaurants with 15 or more locations nationwide to post calories on their menus. The City started sending out violation notices yesterday, and while it’s still being contested, fines are due to be sent […]

Written by David Berkowitz May 6, 2008November 26, 2020

Shopping and Retail

Brand and Deliver

RFID and NFC presentation from SXSW

Mint's Consumer Electronics Shopping Trends for 2009 Holidays

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

The 10 Most Moving Search Engines

You Call That a Bribe?

Calorie Labeling's Laws of Unintended Consequences

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