Columns Shopping and Retail Social Media The Seven Types of Mobile Social Commerce The Seven Types of Mobile Social Commerce originally published in MediaPost’s Social Media Insider Until recently, I used to put mobile social commerce in the same category as Woody Allen’s blockbusters and Rick Perry’s bad hair days; it’s something that couldn’t possibly exist. When defining it properly and exploring the possibilities, though, it turns out […] Written by David Berkowitz August 23, 2011November 26, 2020
Columns Shopping and Retail Social Media The Wrong Route To Social Commerce Social + Commerce — like Bacon + Brownies? The Wrong Route to Social Commerce originally in MediaPost’s Social Media Insider Lost in the chaos last week, amidst signs of rapture and fears of a second dot-com bubble, was a positive omen. What once appeared to be one of the four horsemen of social media’s apocalypse […] Written by David Berkowitz May 24, 2011November 26, 2020
Conferences and Events Emerging Media Mobile Shopping and Retail RFID and NFC presentation from SXSW Whoa, that title's a mouthful. Interested in radio frequency identification (RFID) or near field communications (NFC)? Have no clue what either are? I hope the talk I&39;m giving at South by Southwest (SXSW) will be useful for both audiences, and I welcome your feedback. Slides are below, the short link is bit.ly/sxswnfc, and further resources […] Written by David Berkowitz March 14, 2011November 26, 2020
Columns Mobile Shopping and Retail Social Media Kneel Before the King of Disinfectant Originally published in MediaPost's Social Media Insider My name is David B., and I&39;m the King of Disinfectant. That&39;s how I&39;ll need to introduce myself when a 12-step program comes along to help people with their mobile social media obsessions. If I work fast, I can get this listed as a condition in the Diagnostic […] Written by David Berkowitz August 31, 2010November 26, 2020
Research Shopping and Retail Mint's Consumer Electronics Shopping Trends for 2009 Holidays Mint.com, the personal finance tracking suite that I'm a proud user (and ignorer) of, released a bunch of trends from the holiday shopping season. It&39;s all one (really) long image that I&39;ve taken the liberty of embedding. You can find an even larger image here. There will be a press release on this Monday, but […] Written by David Berkowitz January 8, 2010November 26, 2020
Columns Search Engine Marketing Shopping and Retail Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […] Written by David Berkowitz April 14, 2009November 26, 2020
Columns Search Engine Marketing Shopping and Retail The 10 Most Moving Search Engines Here’s the latest column from MediaPost. Any time you’re up for some bhaktsa marku, send me a note. Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines that helped get me to that place. […] Written by David Berkowitz February 24, 2009November 26, 2020
Columns Search Engine Marketing Shopping and Retail You Call That a Bribe? Today’s Search Insider column, originally in MediaPost Microsoft’s new Live Search Cashback program has been routinely called a bribe by journalists and pundits. Microsoft and others have tried to bribe users before, but calling Cashback a form of “bribery” diminishes the meaning of the word. Here’s how Cashback works: A consumer searches a Microsoft property […] Written by David Berkowitz May 27, 2008November 26, 2020
Shopping and Retail Calorie Labeling's Laws of Unintended Consequences Yesterday I went to lunch at Cosi to check out the results of New York City’s new calorie labeling law that requires restaurants with 15 or more locations nationwide to post calories on their menus. The City started sending out violation notices yesterday, and while it’s still being contested, fines are due to be sent […] Written by David Berkowitz May 6, 2008November 26, 2020
