0160 Archives - Page 9 of 16

Columns
Technology

Ad Age Column: Furby Confessions and Attachment Marketing

My latest column in Ad Age is a two-parter: First, it's a confession. My wife and I are so attached to Furby that I&39;m not sure when I&39;ll be able to bring it into the office, if ever: My wife called me the other day saying she was with someone who wanted to talk to […]

Written by David Berkowitz September 26, 2012November 26, 2020

Books

Just a Thought: Marginal Costs

In a new series here I'm tentatively entitling "just a thought," I&39;ll share one piece of good advice or thinking from a great book or article.  Here&39;s Just a Thought from "How Will You Measure Your Life?" by Clayton M. Christensen, with James Allworth and Karen Dillon. The book, written as a sort of &39;last […]

Written by David Berkowitz September 24, 2012November 26, 2020

Uncategorized

Partner Plug: BDI’s Visual Social Media Leadership Forum – 9/20 NYC

MarketersStudio.com is a media sponsor of BDI. You can read my media sponsorship policy here. These BDI events are among my favorites, and I get no monetary reward of any kind for plugging them (though they do provide me with free passes). They combine of elements that make for a valuable day: strong speakers, a concise […]

Written by David Berkowitz September 10, 2012November 26, 2020

Columns

What I’ve Learned, 400 Editions Later

This is a bittersweet column to write, as I've been spilling digital ink in MediaPost for most of my career. I will continue to keep the blog current, even if it takes some time to figure out what that flow will be like, and I&39;ll continue to contribute to other publications like Ad Age and […]

Written by David Berkowitz August 28, 2012November 26, 2020

Columns
Social Media

Six Chickenpants of Separation

Six Chickenpants of Separationoriginally published in MediaPost's Social Media Insider One morning, I arrived at work to find an unexpected visitor waiting for me at my desk. Short and bald, he was shirtless and wearing the most extraordinary pair of pants. He goes by the name Agent 011, but his real name is Chester Chickenpants, […]

Written by David Berkowitz August 14, 2012November 26, 2020

Columns
Social Media
Technology

10 Comebacks I’d Like to See

Second Life's new motto: "They&39;re not real, but they&39;re spectacular!" Ten Comebacks I&39;d Like to Seeoriginally published in MediaPost&39;s Social Media Insider  It could be the Olympics, or the fear of another early ending to the Mets’ season, or Ben Folds reuniting with the other two guys as they ironically tour again as Ben Folds […]

Written by David Berkowitz July 31, 2012November 26, 2020

Emerging Media
Technology

Startup Outlook Issue 3 Now Live with Adly, Livefyre, Media Armor, Pulse, and uSamp

I'm excited to share the latest edition of 360i&39;s Startup Outlook, which you can visit directly at www.startupoutlook.com. It includes a guide for how brands can evaluate startups, with five companies featured each month. This edition includes: Adly,&0160;Livefyre,&0160;Media Armor,&0160;Pulse&0160;and&0160;uSamp&0160;, all part of Greycroft Partners. If you read anything here, skip to the end for the interview […]

Written by David Berkowitz July 26, 2012November 26, 2020

Columns
Social Media

Getting Lost In Social Discovery

Getting Lost In Social Discoveryoriginally published in MediaPost's Social Media Insider “Social discovery” is one of the hotter buzzwords these days, referring to how people can tap friends’ implicit and explicit recommendations to experience something new. At first, it sounds like more jargon, but when you experience it firsthand, you can get a sense of […]

Written by David Berkowitz July 17, 2012November 26, 2020

Columns
Social Media

Is Experimentation Innovation?

uhh, thanks, Bob Garfield, but this isn't the experimentation I had in mind… Is Experimentation Innovation?originally published in MediaPost&39;s Social Media Insider Are experimentation and innovation one and the same? The two words were initially used interchangeably during MediaPost’s recent Brand Marketers Summit, until some panelists sorted it out. Consider the description of the panel […]

Written by David Berkowitz July 12, 2012November 26, 2020

Columns
Technology

Agencies, You’re Not Startups’ White Knights

I get to spend a lot of time working with startups, and connecting them with colleagues at my agency as well as clients. Most of the time, startup founders tend to be especially polite and fawning; it's great to have people around who hang on your every word, even if they&39;re really after your clients&39; […]

Written by David Berkowitz June 26, 2012November 26, 2020

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0160

Ad Age Column: Furby Confessions and Attachment Marketing

Just a Thought: Marginal Costs

Partner Plug: BDI’s Visual Social Media Leadership Forum – 9/20 NYC

What I’ve Learned, 400 Editions Later

Startup Outlook Issue 3 Now Live with Adly, Livefyre, Media Armor, Pulse, and uSamp

Agencies, You’re Not Startups’ White Knights

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