Emerging Media A Golden Age for Agency Bots Last week’s column described how the pandemic will play into the foundational and growth stories of the next hot agencies. It led to a lot of fun responses, including some people filling me in on what it was like to produce some of the first groundbreaking digital work. There’s one angle that I wasn’t thinking about that […] Written by David Berkowitz December 6, 2020December 6, 2020
Columns Emerging Media Multiple Metrics for Measuring Chatbots Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […] Written by David Berkowitz November 30, 2016November 26, 2020
Columns Emerging Media Uncategorized How Bots Will Change Humanity Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […] Written by David Berkowitz November 21, 2016November 26, 2020
Emerging Media Innovation Look Behind the Curtain: Why I Joined Oz Content's Board In some news I’ve been eager to share for a bit and finally can publicly, I am now officially a board member of Oz Content. I had met the founder, Matt Lovett, in early 2014, and we reconnected this March at a friend’s breakfast discussion, leading to this new collaboration. He also introduced me to […] Written by David Berkowitz November 7, 2016November 26, 2020
Columns Emerging Media A Chinese Lens on Augmented, Virtual and Mixed Reality Originally published in Advertising Age After attending a conference about making virtual media come alive in a city that is virtually non-existent on Western maps, the future of an emerging field has never felt so real to me. Perhaps I had watched too many X-Men movies on China Southern Airlines, but attending the Virtual Reality […] Written by David Berkowitz November 3, 2016November 26, 2020
Emerging Media In the Press 99 Other People to Watch in the Chatbot Space It’s fun to be recognized as one of 100 People to Watch in the Chatbot Space, thanks to my work on the Best Branded Bots compilation, as per a list in VentureBeat. The list is impressive, but like any such list, it’s incomplete. Some others I’d include are: Erez Baum, Eyal Pfeifel, and Seth Greenfield […] Written by David Berkowitz October 13, 2016November 26, 2020
Emerging Media Technology The Secret Technologies Consultants Can’t Live Without Originally published in CommPro People working for large corporations these days are constantly told to think and act like they work at a startup. Fail fast. Be nimble. Wear hoodies. Here’s a different take on that advice: act like you’re self-employed. After a 15-year streak working for media and marketing firms with barely a day’s break, I […] Written by David Berkowitz October 4, 2016November 26, 2020
Emerging Media Technology Tools and Tips Goodbye Delicious, Hello Pinboard As part of all of the changes with the site and blog, I finally said farewell to one of my most reliable tech services. Delicious, which had really been left for dead for years after it was spun back out of Yahoo, no longer made sense to use. It got to the point when I […] Written by David Berkowitz September 21, 2016November 26, 2020
Columns Emerging Media A Sniff Test for the Internet of Things originally published in Ad Age A Sniff Test for the Internet of Things My air freshener is connected to the internet. Now I know what the internet of things smells like: floral notes covering up overpriced hardware and overcomplicated software that provide a marginal benefit. When the Febreze Home internet-connected plug-in air freshener arrived in […] Written by David Berkowitz June 27, 2016November 26, 2020
Columns Emerging Media Technology Why 2016 Won't be the Year of VR To close out the year, I started writing a post about what won't happen in 2016. All my favorite subjects centered on virtual reality. The column below originally ran in Ad Age.  Reality Check: 2016 Won&39;t Be the Year of VR 10 Reasons Why Marketers Can&39;t March Blindly Into Virtual Reality If 2015 was the […] Written by David Berkowitz December 21, 2015November 26, 2020
