Emerging Media

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Originally published in Advertising Age About 20 years ago, marketers started adopting metrics for online advertising that remain commonplace today. About 10 years ago, The same thing happened when the advent of smartphones spurred the rise of mobile marketing. As conversational commerce takes off, this is happening again because of automated conversational software known as […]
  1. Columns
  2. Emerging Media
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Originally published in The Indian Economist Our global society is entering an era of conversational commerce. We need to start paying attention to who we will be having these conversations with, as any different direction can have sweeping ramifications. Conversational commerce, a term coined by Uber’s Chris Messina, refers to how transactions are increasingly started and […]
  1. Emerging Media
  2. Technology
Originally published in CommPro People working for large corporations these days are constantly told to think and act like they work at a startup. Fail fast. Be nimble. Wear hoodies. Here’s a different take on that advice: act like you’re self-employed. After a 15-year streak working for media and marketing firms with barely a day’s break, I […]
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