search engines Archives - Serial Marketer

Books

Googley Lessons from Author Aaron Goldman

I knew Aaron Goldman when he was just some search-loving punk in short pants who'd crash the Search Insider Summits. Look at him now, a published author, free agent, and blog tourer. To celebrate the debut his new book, Everything I Know about Marketing I Learned from Google, he invited me to join his blog tour&0160;where […]

Written by David Berkowitz September 8, 2010November 26, 2020

Search Engine Marketing
Social Media

Real Takes on Real-Time Search

Image by Evan Hamilton via Flickr Okay, not the best blog post title, but it was a big day, being featured in both The Wall Street Journal and USA Today on the same topic: real-time search. For newcomers to the field, it's the very hot field where Google, Microsoft&39;s Bing, and a range of startups […]

Written by David Berkowitz November 4, 2009November 26, 2020

Columns
Search Engine Marketing
Social Media

Search 224, Social Media 0 – My Last Search Insider Column

A lot has happened since I first started writing the Search Insider. There were two US presidential elections. I met and married my wife. Twitter was invented, as was Sprinkles Cupcakes. It's been a pretty good stretch. Here&39;s the last in the series before a new one begins. Search 224, Social Media 0 It&39;s time […]

Written by David Berkowitz April 21, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

Today’s Search Insider column, via MediaPost It’s no secret that Google isn’t the best search engine for everything. We saw that in recent explorations of live search and bathroom search engines. Another such area is finding coupons. Google’s a great place to find coupon sites, but then you have to sort through the clutter. I […]

Written by David Berkowitz April 14, 2009November 26, 2020

Columns
Search Engine Marketing
Shopping and Retail

The 10 Most Moving Search Engines

Here’s the latest column from MediaPost. Any time you’re up for some bhaktsa marku, send me a note. Over the weekend, under the gaze of a painting of the Dalai Lama at Tibetan Kitchen, I savored my dessert of bhaktsa marku while thinking of all the search engines that helped get me to that place. […]

Written by David Berkowitz February 24, 2009November 26, 2020

Columns
Search Engine Marketing
Technology

One Search, 17 Ways – Searching from the Web, Mobile, Twitter, Cars, and Beyond

This is the latest in a series of posts about and inspired by discussion's with Ford&39;s executive team at CES, including a conversation with CEO Alan Mulally, an interview with Director of Connected Services Doug VanDagens about the future of in-car search, the full interview with VanDagens, and an interview with Ford President of the […]

Written by David Berkowitz January 20, 2009November 26, 2020

Columns
Search Engine Marketing

Google's 2001 Time Warp

Originally published in MediaPost . It might help to read this column aloud in the voice of Andy Rooney. I do a pretty good Andy Rooney – good enough that my wife hates it, and it’s why we don’t watch 60 Minutes much. Google’s 2001 Time Warp What were you searching for in January 2001? […]

Written by David Berkowitz October 14, 2008November 26, 2020

Blogging
Columns

Blog Search Stuck in Beta

Here’s today’s column, originally published in MediaPost where there are a number of comments, including a few disagreements and some new sites mentioned which I’m trying out. Feel free to share your own thoughts here or there. Whenever I’m talking to marketers about how to listen to their brands, blog search engines always come up […]

Written by David Berkowitz September 23, 2008November 26, 2020

Search Engine Marketing

Google Googles Barney Google in Newspaper Archives

Catching up on TechCrunch, I caught the post on Google’s demo of its new newspaper archive search. Try it. It’s one of those really powerful time traveling experiences that makes you appreciate the power of preserving history through digital media. My first search was on FDR, which led me to opinions from the St. Petersburg […]

Written by David Berkowitz September 11, 2008November 26, 2020

Columns

Yahoo Searchmonkey Now Matters

I’ve been following Yahoo Searchmonkey pretty closely, just waiting for its enhanced search listings to matter. While I don’t want to take too much credit – I won’t take any, really – within days of posting a presentation about Searchmonkey’s usability, they cut out a few of the steps. The bigger change took a bit […]

Written by David Berkowitz August 4, 2008November 26, 2020

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search engines

Googley Lessons from Author Aaron Goldman

Searchers Don't Pay Retail: A Review of Coupon Searches and Search Engines

The 10 Most Moving Search Engines

One Search, 17 Ways – Searching from the Web, Mobile, Twitter, Cars, and Beyond

Google's 2001 Time Warp

Blog Search Stuck in Beta

Google Googles Barney Google in Newspaper Archives

Yahoo Searchmonkey Now Matters

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