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Video

The Secret’s Out: I’m Not the Son of Sam

Unfortunately, Adweek has disclosed my deepest secret: I am not the Son of Sam serial killer. In the process, I talk about what it’s like taking on the CMO role at MRY, what Edward Snowden has to do with Snapchat, and what it’s like having such a notorious name. The original post from Adweek even […]

Written by David Berkowitz August 26, 2013November 26, 2020

Uncategorized

Coming Out of a Travel Coma: The Best Links of the Past Few Weeks

Instead of working at my day job, I was learning a new trade at a carpet school near Giza in Egypt I was away for a couple weeks and have been catching up on what I can, selectively of course. Below are a number of my favorite links in case you’ve missed any. They’re in […]

Written by David Berkowitz October 27, 2009November 26, 2020

Uncategorized

Farewell, Geocities – and mixed feelings over my first website's upcoming disappearance

A week from today, Yahoo! is closing down Geocities. I didn't find out first-hand, as my Geocities page was created with a college email address and despite contacting Yahoo years back, I never could get access to it again. I happened to read about the news on Mashable.  I created my page in college in […]

Written by David Berkowitz October 19, 2009November 26, 2020

Search Engine Marketing
Technology

New Forecasts, Animated Maps on Google Trends

I just saw Google’s latest Facebook update that Google Insights for Search has some new features. They include keyword forecasting, shown in the first example, and a way to watch global search interest trend over time. The top example here is for “prom dress” while the bottom one is for “twitter.” Update: the top graph […]

Written by David Berkowitz August 17, 2009November 26, 2020

Columns
Social Media

A Playbook for Planning Ahead – Behind the Scenes of Marketing the Social Marketing Playbook

I was traveling this week so I didn't get to post this week&39;s Social Media Insider until now. The column appears after the embedded Playbook, which you can freely download and share.360i Social Marketing Playbook One of the best lessons you can learn while engaging with social media is that you can never plan too […]

Written by David Berkowitz June 26, 2009November 26, 2020

Social Media

360i POV and Ad Age Coverage of Preparing for Facebook Vanity URLs

Consumers and marketers have something in common: Friday night, they’ll both get to claim vanity URLs on Facebook so that they’ll have names like facebook.com/joeshmoe. Marketers, or anyone with Pages (as opposed to profiles) have a harder time, since they need to have 1,000 fans as of the end of May. To read up on […]

Written by David Berkowitz June 11, 2009November 26, 2020

Emerging Media
Marketing
Research
Social Media

What’s Your Take on 360i’s Social Marketing Playbook?

On top of writing a weekly column, contributing to Ad Age, and posting at 360i’s Digital Connections blog, I’ve had another side project that’s kept me – and quite a number of my colleagues – busy over the past couple months. Today, my agency 360i released its Social Marketing Playbook, a comprehensive guide for how […]

Written by David Berkowitz June 9, 2009November 26, 2020

Search Engine Marketing

First Look: Microsoft Bing Video and Image Search – Webcast

Here’s another webcast of Microsoft Bing (see the first Bing webcast). Notice the extent to which Bing keeps users on its own site. It’s evolving the nature of the search engine into a portal further than I think anyone’s tried taking it before. On one hand, a video play’s a video play. On the other […]

Written by David Berkowitz May 29, 2009November 26, 2020

Uncategorized

First Look: Microsoft Bing Search Engine – Webcast

I’ve got my first webcast of Microsoft Bing, courtesy of Screen Toaster. Of course, the first search I tried was a vanity search. It was so-so, with some relevant results but no mention of my blog, which has ranked on page one of Google for years. Searching for my agency 360i performed better, with Twitter […]

Written by David Berkowitz May 29, 2009November 26, 2020

Uncategorized

Age of Conversation 2: Better Than Back to the Future 2, Even If not as Good as the 2nd Christian Bale Batman Movie

Image by Jordan Behan via FlickrI know you've been waiting for this one, ever since the book Age of Conversation 1 come out… this is just too good. There&39;s now a SEQUEL! Yes, Age of Conversation 2, with contributions from 549,143.8 authors (okay, 237), is now here. Buy it. Please. You can find lots of […]

Written by David Berkowitz October 30, 2008November 26, 2020

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The Secret’s Out: I’m Not the Son of Sam

Coming Out of a Travel Coma: The Best Links of the Past Few Weeks

Farewell, Geocities – and mixed feelings over my first website's upcoming disappearance

New Forecasts, Animated Maps on Google Trends

First Look: Microsoft Bing Video and Image Search – Webcast

First Look: Microsoft Bing Search Engine – Webcast

Age of Conversation 2: Better Than Back to the Future 2, Even If not as Good as the 2nd Christian Bale Batman Movie

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