originally published in Ad Age Facebook tried to remove almost every objection to buying a virtual reality headset with the launch of Oculus Go. Its move is more intriguing given the timing of the latest release from Snap, whose app Snapchat created a mass market for augmented reality. The devices are polar opposites, but they […]
Category: Video
Proud to be a Storyhunter
I shared this over at Facebook and LinkedIn but wanted to spread the good news for my friends here too: Today, I’m excited (and humbled) to share that I am joining Storyhunter as their first-ever head of marketing. TL;DR: Thanks Storyhunter crew, check out our site, and let’s catch up if you find it relevant. Long version: […]
Video: Harnessing Social Listening for Curating a Visual Storytelling Strategy
I just had the pleasure of doing a fun webcast with Shlomi Run of the Visual Storytelling Institute. He’s a kindred spirit, which I discovered when I caught his post, “Why User Generated Content Marketing is On the Rise and How to Harness Its Power with Visual Storytelling.” For this video, Shlomi and I discussed […]
The Secret’s Out: I’m Not the Son of Sam
Unfortunately, Adweek has disclosed my deepest secret: I am not the Son of Sam serial killer. In the process, I talk about what it’s like taking on the CMO role at MRY, what Edward Snowden has to do with Snapchat, and what it’s like having such a notorious name. The original post from Adweek even […]
What Marketers Don’t Get about Vine
This post originally ran in Ad Age Digital Next. The version below is somewhat different – more of a 'director's cut' as I chose to restore some edits that were changed in the published piece. You can also read a second post on Ad Age with 8 Vine artists you need to follow. Marketers, repeat […]
Startup Outlook 6 Live with 5 Great Video Technology Companies
360i's Startup Outlook is back for October, this time focusing on companies changing how we watch video and use it for marketing: Broadcast for Friends from Ustream, SundaySky, Tout, Viddy and VideoGenie. Read and download the report directly here, sign up for updates at StartupOutlook.com, and catch a detailed recap on 360i's blog.
How YouTube Became A Community
The new YouTube: a great new branding and engagement platform, or another (@$&ing community to manage? How YouTube Became A Communityoriginally published in MediaPost's Social Media Insider Hey, community managers, the good news is that you have a new community to manage. Of course, that’s also the bad news. YouTube has always been a funny […]
Advertising on Commercials: This is YouTube’s Best Monetization Scheme?
I’ve got a great revenue model for you: Take a minute-long commercial from a major brand and put it on YouTube. Then put someone else’s ad prominently to the right of it. Make sure it flashes and sparkles a lot so it distracts you from the commercial that consumers are going there to watch. Then, […]
Discovering Hot Spots From YouTube Insights
Image by via CrunchBase The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube's Sponsored Video ad platform and how it's a complement to, but not replacement for, traditional search engine marketing. If you do find value in […]
Pausing To Rate YouTube’s Sponsored Video
Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean […]