Personal The View from Del Boca Whiska On January 18, two days before President Biden’s inauguration, I inaugurated a new era at home: I became a pet parent for the first time in my adult life. That was the day I brought home two ten-month-old tabby cats from Bideawee, a 118-year-old shelter by the East River in midtown Manhattan. Despite my first grader’s […] Written by David Berkowitz January 27, 2021February 3, 2021
Advertising Newsletter Tools and Tips Welcome to Serial Marketer’s Referral Rewards Thanks so much for reading the Serial Marketer Weekly. It’s a labor of love, and it means a lot to know that this is something of value for you. I do have one favor: if you’ve been enjoying this, please share it with a friend or colleague. As I don’t charge for this, word-of-mouth is the […] Written by David Berkowitz January 22, 2021January 27, 2021
Personal Social Action Social Media Showing Up The year was 1999. That fall, Binghamton University distributed t-shirts to seniors like me saying, “Class of 2000: Leaders of the New Millennium.” Given that the new millennium wouldn’t start until the year after we graduated, this specious claim should have been rephrased as “Class of 2000: Death Knell of the Millennium That Brought You […] Written by David Berkowitz January 20, 2021January 20, 2021
Newsletter Public Relations Social Media Trends How To Be Selfish One of the best ways to make yourself invaluable involves doing what may seem unthinkable: Putting yourself first. “No!” you, my selfless reader, are thinking. “My client comes first.” “My family comes first.” “My team comes first.” “My friends come first.” “Society comes first.” “The planet comes first.” Wonderful sentiments. But what about you? I’ve […] Written by David Berkowitz January 13, 2021January 13, 2021
