Public Relations

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One of the best ways to make yourself invaluable involves doing what may seem unthinkable: Putting yourself first. “No!” you, my selfless reader, are thinking. “My client comes first.” “My family comes first.” “My team comes first.” “My friends come first.” “Society comes first.” “The planet comes first.” Wonderful sentiments. But what about you? I’ve […]
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Wired Magazine chief and Long Tail author Chris Anderson sparked debate this week when he published the email addresses of public relations people/companies/lists/bots who send him completely untargeted pitches. I’m not sure I agree with every detail of his approach, but I can empathize to a degree, even if I’m not editing a major magazine. […]
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