Are you on Clubhouse?
Are you on there all the time?
Did you try it and leave the club?
Are you looking for an invite? (More on that in a minute.)
Here’s what I can tell you about your answer to any of those questions:
It doesn’t matter.
Well, you matter to me. I care about what you think. But whether you’re a Clubhouse addict or you’re determined never to go anywhere near a clubhouse that’d have you as a member, you’ll find the right path for you.
Most people who read this newsletter will get on Clubhouse; I’m convinced it has enough staying power, and you’re in the company of thousands of early adopters among the readership.
Clubhouse isn’t for everyone though.
I’m not sure it’s for me.
As we deconstruct media and deconstruct forms of social interaction, we could use some kind of Myers-Briggs score.
My score, if it existed, would show I thrive in text-based scenarios, and I also do well in-person either in extremely small or extremely large groups.
In a 20-person boardroom, I’ll get lost, but I’ll make lasting one-on-one connections in two- and three-person groups, and I’ll feed off the energy of presenting to 200 or 2,000 people. I miss presenting to live audiences.
With audio, I get lost. I don’t have the attention span for audio without faces or text, and I don’t have the mastery of cues when to join a conversation; I constantly feel too early or too late, especially if it’s not a moderated experience where someone is directing traffic.
I say all this because I’ve come to understand something:
That’s okay.
This plays out in all kinds of ways.
Regardless of follower counts or engagement metrics, I’ve come to accept that I’m usually better at sharing content on LinkedIn (professionally) and Facebook (personally) than I am at using Twitter or Instagram. I get the appeal of TikTok, but I am almost as terrible at finding great content there as I am sharing it.
That’s okay too.
Clubhouse is important in that it’s catching on as a communication channel, and it’s doing it in ways we haven’t seen before at scale.
I’m better at Upstream though, where I get to listen to speakers and meet a few people in one-to-one speed networking sessions. I spend more time on Upstream, even if it’s less popular.
That’s okay too.
Then there’s a matter of what you do within each platform, or across platforms.
I don’t think every marketing professional should be in Serial Marketers. Most shouldn’t, even though I know the addressable market is much bigger than who’s currently there.
I’m in about 30 different Slack groups. Add in the Google and Facebook groups that I identify with (i.e., active communities I want to be in) along with certain other custom communities, and that total’s about 50. I’d love to focus on my top five of those.
With Clubhouse, if it is your thing, you have to find your tribes there. Paring down where you spend your time will give you opportunities to get the most out of your involvement there.
If you’re insistent on not trying Clubhouse, you should at least try to understand it.
I don’t need to start an OnlyFans account (sorry, reader) to appreciate how it empowers content creators. I do need to learn more about it. We will see so many “OnlyFans for X” businesses coming up.
Given that I got married pre-Tinder, I didn’t need to go on that app to get a sense of the mechanics behind it. That would have felt strange, even for me. I did need to know the difference between swiping right and left, and my outsider knowledge of Tinder still influenced many proposals to clients over the years. A liberal pundit working in politics should understand Parler, but she or he doesn’t have to participate there.
Clubhouse is one more meta-club. It’s not just a club sandwich. It’s a club constellation. It’s a club fractal. It’s M.C. Escher’s “Relativity” for clubs.
Peek inside, as an insider or outsider.
Request an invite; I have some, and I just need your phone number to share those I have. They keep getting replenished too, but I can’t promise anything.
If you want to open the door to Clubhouse and close it, that’s okay.
But consider the clubs you can join, and figure out where you’ll participate. Not sure where to start if you have a lot of options? Look at the clubs available to you and rank them in descending order of where you can add more value than you can receive.
Prioritize those. Give as much as you can.
Take as well though.
That’s okay too.
David
PS: Serial Marketers is hosting Esports and Gaming Week coming up. See details on LinkedIn where more than 100 people have already said they’re coming. Join us! Thanks to Zachary Rozga and the team at The Consumer Engagement Company for pulling this together.——————————————————-
BROUGHT TO YOU BY… EXECTHREAD
——————————————————–
Access confidential executive-level career opportunities with ExecThread
Serial Marketer is proud to partner with ExecThread, a highly curated community of 60,000 executives who get access to confidential executive-level jobs that you won’t find anywhere else. These are recruiter-lead searches for top roles (including Board of Directors).
ExecThread members gain direct access to these job opportunities and related information (i.e., names & contact information for the hiring managers and executive recruiters who are overseeing current searches), which you can leverage to further elevate your career.
ExecThread has crowdsourced >15,000 retained executive-level searches to-date and has made them exclusively available to its members.
It’s free to join, and as a Serial Marketer subscriber, ExecThread will auto-approve anyone who signs-up using this link: https://execthread.com/apply/qSpjzw
————————————————–
LEARN. TRY. SHARE.
————————————————–
I’m trying a new experiment here, curating news automatically via my friends at Vestorly. Let me know what you think.
Thanks to Rachael Todd, Sharon Feder, Claudia Strauss, Sandy Sloane, Michael Browne, Michael Marzano, Claudia Strauss, and Chris Gorges for spreading the word about the newsletter recently. Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.https://www.serialmarketer.net/subscribe/?rh_ref=823bcd55 Share via: Email | Twitter | Facebook | LinkedIn————————————————–
EVENTS
————————————————– Please send over any events you’re hosting or attending, and I’ll add them to the list. All events below are virtual, and all times are EDT. SERIAL MARKETERS SALONS
Tuesdays, 3pm RSVP on our private Meetup (request access if you’re not there) SERIAL MARKETERS SPEEDUPS
Alternating Thursdays, 12pm
Join the virtual 1:1 rapid-fire speed-meeting event to connect with fellow Serial Marketers, hosted on the Upstream app. - 2/18
- 2/25 (bonus event for Esports & Gaming Week)
- 3/4 (guest speaker: NYC mayoral candidate Art Chang)
- 3/18 (guest speaker: Rosie Yakob of Genius Steals)
- 4/1
PIVOT TO YOUR FUTURE: STRENGTHS
February 11, 12:30pm
A Creatives Roundtable event: You may think that you can’t utilize your skills, passions, and gifts and grow your business but really, these 3 elements define the strengths that set you apart. Join Heather Willems for a 90-minute experience where you will use drawing and improvisation techniques to shift some long-held limitations.
https://www.eventbrite.com/e/pivot-to-your-future-strengths-what-sets-you-apart-tickets-129031122561 CHALK TALK: SUPER BOWL 55 AD REVIEW
February 11, 8:30pm
Via Luis Antezana in the community:
We’ve gathered some super-smart people from across the country to share their opinions in our annual Chalk Talk Super Bowl Ad Review panel event. The audience gets a say, too. We’ll be bringing hand-raisers onto our virtual stage to spout off in this highly interactive session.
https://www.aafseattle.com/calendar/chalk-talk-super-bowl-55-ad-review EMAIL ACCESSIBILITY: BEST PRACTICES
February 18, 1pm
Via Randy Levy in the community:
Join Zembula CEO, Robert Haydock, and John Thies, CEO of Email On Acid and recognized expert on email design and accessibility for a discussion on how to make sure your emails are readable for ALL of your subscribers.
https://us02web.zoom.us/webinar/register/6216113359847/WN__BZ942ccTs6ZyTPJJjW6sQ
FIRST WEDNESDAY
March 3, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
https://www.meetup.com/Serial-Marketers/events/kszqsryccfbfb/ WOMEN OF IMPACT: A SEAT AT THE TABLE
March 8, 2pm
Via Christine Crandell in the community:
Join Coupa Empower as we celebrate International Women’s Day with three international public Board Directors who will share stories, insights, and perspectives on their career and lifelong journey of impact.
https://get.coupa.com/Empower-IWD_Register.html SXSW ONLINE
March 16-20
I’m not sure if Stubb’s delivers to me, but I’ll be seeing if they can capture any of the magic with the online festival. “Register today to take advantage of the unique opportunities this event has to offer, including keynotes, Conference sessions, Music Festival showcases, Film Festival screenings, world-class networking, and the unexpected discoveries that are always a part of SXSW, all in a digital setting.”
https://www.sxsw.com/attend/ FIRST WEDNESDAY
April 7, 6pm
First Wednesday keeps going strong. We have dozens of people RSVPing for this fun NYC tradition led by Zack Rosenberg.
https://www.meetup.com/Serial-Marketers/events/kszqsryccgbkb/ ————————————————–
JOBS
————————————————– Keep checking out the #jobs channel in Serial Marketers for more. Here are some great opportunities shared there or sent to me directly. SLT CONSULTING
Various consultant roles
New York or remote
Via Sharon Lee Thony in the community:
We are looking for new consultants to join our team at SLT Consulting, a digital marketing freelance collective. We have immediate needs for email marketers (Klaviyo, MailChimp, Hubspot), copywriters, content creators, paid social experts and business development managers. If you or anyone you know might be interested, please pass along this Google Form: SLTC Potential Talent Questionnaire. EVERGREEN TRADING
Marketing Director
New York
Via Karen in the community:
The Evergreen Trading Marketing team’s key initiatives include working closely with internal teams (sales and media activation) to increase brand awareness, deepen existing relationships and elevate the Media Trade category. The Marketing Director will act as right-hand to EVP Marketing, New Business Development across sales and marketing; setting overall growth strategy; discerningly evaluating potential opportunities and identifying new streams of growth.
https://evergreentrading.com/careers/job/marketing-director-2/ GROUPM
Director of SEO & other roles
NYC or remote
Via William Álvarez in the community:
“I’m hiring an SEO Director, SEO Managers & SEO Associates. NYC-based, but open to remote.”
Director, Organic Search:
https://jobs.jobvite.com/careers/groupm-services/job/o4hRdfw9
Agency Practice Lead, Paid Search:
https://jobs.jobvite.com/careers/groupm-services/job/o2oxdfwU
Agency Practice Lead, Paid Social:
https://jobs.jobvite.com/careers/groupm-services/job/o8fcafwt LIVEINTENT
Product Marketing Manager
New York
Via Kerel Cooper in the community:
The Product Marketing Manager will play a key role in identifying customer segments and communicating the value of LiveIntent data solutions to the market. You will have the ability to lead product marketing initiatives that will contribute to a successful go-to-market process, turn prospects into strategic clients, educate our internal teams through market research and sales enablement programs, and speak to the market through case studies, product collateral, and thought-leadership content.
https://www.linkedin.com/jobs/view/2354634125/ UPSTREAM
Head of Growth Marketing
Remote
Upstream is looking to hire an amazing growth marketer to get our app into the hands of every professional worldwide. We’re looking for someone who understands virality, is an expert at analytics, and is curious, persistent, and enthusiastic. If you are the person your friends go to when they have growth and marketing questions – we want to hire you!
https://www.notion.so/Head-of-Growth-Marketing-9ebe7675d89e47ac83f274df5a8d0ec3 CLUEP
Sales Director
Chicago
Via Sloan Sehr in the community:
We’re looking for a hustler who’s not afraid of a challenge, someone with blue-collar work ethics and white-collar polish to boot. A highly motivated, yet humble Sales Director to help build on top of our rapid growth. Sales Directors will be responsible for generating and growing mobile ad revenue through consultative sales that lead to highly successful campaigns and on-going programs.
https://www.linkedin.com/jobs/view/2395057954/ DATA.ORG
Communications Manager
Remote
data.org has an immediate opening for a self-motivated Communications Manager that will provide critical support to enhance its partnership platform in the field of data science for social impact (DSSI). This role will be instrumental in building a global community, elevating policy and practice ideas, and successfully delivering cross-sector convening activities through content creation, social media management, publications, and webinars.
https://www.data.org/now-hiring-communications-manager/ M1 FINANCE
Social Media Specialist
Chicago
Via Arielle Kimbarovsky in the community:
We’re looking for a driven, self-motivated social media specialist to join our marketing team. You’ll be a key player in developing our audience on organic social channels through smart content and community engagement. In this role, you’ll own organic campaigns, collaborate with other teams, and drive growth. You’ll also work on platforms like Twitter, Instagram, LinkedIn, Facebook, Reddit, reviews, and more.
https://boards.greenhouse.io/m1finance/jobs/2667655 Other job resources: - Advisable: Get instant access to top marketing freelancers
- AMA Job Board: Listings from the American Marketing Association (maybe you can also ask them anything)
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Built in NYC: Jobs at a range of levels and functions, as long as you’re okay working in this quaint, backwater hamlet.
- CareerList: Here’s a form for companies hiring and a form for job seekers; here’s the public list with tabs for both
- Content Writing Jobs: Content marketers, enjoy
- Creative Women of Color: List yourself in the database and find talent, via Women Who Create
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- GLG: Get paid to share your topical expertise; it can lead to some interesting conversations at a potentially decent hourly rate
- Grace Blue Transitions: A portal for hirers and seekers with resources from this exec recruiting firm
- The Hired Guns: An array of jobs in marketing and related fields at brands, agencies, and media companies
- Hue: Amplifying voices of people in color working in marketing
- Hunterz: A way for connectors to get paid to introduce startups to large enterprises
- Lead5: A paid service for executive roles, plus intel on changes with companies and PE investments; you can try a risk-free weeklong trial to see if it’s any good for your needs
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- One Club for Creativity: COVID-19 jobs Board
- #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
- Pangea: Where you can hire college freelancers (and college students can get gigs)
- Pocit: A platform connecting people of color with jobs in the tech industry
- Remotists: Remote startup jobs, chronicled weekly
- Sales Hustle Stack: Find platform-based gigs and other creative ways to earn some extra cash
- Startup.Jobs: There’s a section for marketing jobs
- Teal Job Tracker: A free Chrome extension to manage and enhance your job search
- TechNY Daily: While more technical, there are also some sales and marketing jobs at NY startups.
- VC Job Boards: Aleph, Eniac Ventures, Pear, Sequoia, Union Square Ventures
- VentureLoop: Free startup job listings; their paid option is $15/month and might surface more leads (but it might not).
- Wanted: Wanted helps top talent in tech and marketing find a job at your desired pay. Plug in your salary, stay anonymous at first, and connect with companies that want to recruit you.
Do you run or enjoy other job listing sites? Let me know, and I’ll share them. ————————————————-
OFFERS (NEW SECTION)
————————————————- Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here. Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email. Secret
Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself. Marpipe
Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code) Copysmith
Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months). Dokkio
Get lifetime access to this file management tech with three seats, all free. (Premium members get five seats; see the Slack channel for details and a custom link.) |
|
No Comments
Leave a comment Cancel