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  1. Conferences and Events

Blast Radius and Starbucks on Building Brands for the Social Age at Forrester Marketing Forum

Sarah Dickinson, Strategy Director, Blast Radius Alexandra Wheeler, Director, Digital Strategy, Starbucks From Ideals to Ideas Navigating New Channels: Building Your Brand for the Social Age Context: Starbucks (RED): For every beverage purchased, $0.05 went to global fund Things used to be simpler (yes, hearing that a lot here). “If Twitter carries on at the […]
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  1. Books

What Books on Online Advertising Will Join the Top Ten Media and Marketing Books of All Time?

This post was inspired by the comments from a reader who wrote: I was a bit surprised when I read Jonah Bloom’s column in Advertising Age about the ‘Top 10 Media and Marketing Books of All Time’ (http://adage.com/bookstore/post?article_id=134945) because I thought there was a glaring absence of any digitally-focused books. Though I agree that #1 […]
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  1. Flubs, Gaffes, and Blunders

Wal-Marred Domain Strategy

Rule #1 of online marketing: if you’re starting an organization, register the domain name. Working Families for Wal-Mart, the "independent" organization created by Wal-Mart’s PR firm, Edelman, forgot to register the .com domain. Now, http://workingfamiliesforwalmart.com isn’t the best source of PR for the retail giant. Source: Web Strategy by Jeremiah – Walmart Brand Hijack Blog.
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