Social Media Archives - Page 27 of 43

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Why Google Needs Twitter Search

Twitter Search by Dave Delaney via Flickr Here’s Today’s MediaPost column. You can read my previous coverage on why Google should buy Twitter on the Ad Age Digital Next blog. Google's probably not buying Twitter, despite rumors last week that it might. Whether Google should do so depends on many issues, including the price and […]

Written by David Berkowitz April 7, 2009November 26, 2020

Research
Social Media

WhatsIn AName? Social Network Naming Conventions Revealed

Image via Wikipedia I've been meaning to post this for awhile, hence using January data from a February Compete.com blog post, but after someone was asking for my take on naming their social network, I wanted to see if there are certain patterns that jumped out. There definitely are, and I share them in the […]

Written by David Berkowitz April 6, 2009November 26, 2020

Search Engine Marketing
Social Media

Dream Wedding: Google and Twitter Sittin’ in a Tree

Image via TechnologyReview.com Okay, so it’s not really happening based on any concrete info. And Kara Swisher offers a convincing rebuttal to Michael Arrington’s alleged scoop of the Google Twitter acquisition. But… what if…? I’m all for it. I offer a number of reasons why in my post on Ad Age’s Digital Next. Here’s the […]

Written by David Berkowitz April 3, 2009November 26, 2020

Research
Social Media

BLINQ Media White Paper Questions Social Media Myths

Today, BLINQ Media just released a new white paper that’s very academic (read: you need a high school education to read it) but still accessible enough for marketers invested in marketing through Facebook and other social media channels. I’ll share some highlights below, but it’s important to note that this is a first step. This […]

Written by David Berkowitz March 23, 2009November 26, 2020

Conferences and Events
Food and Drink
Social Media

Steve Rubel: Seven Deadly Sins of Social Media at iMedia Breakthrough

Steve Rubel, SVP, Director of Insights, Edelman Digital, as presented at the iMedia Breakthrough Summit today: 7 Deadly Sins of Social Media 1) Lust: Don’t go lusting after the hot social network. Find the right fit. 2) Gluttony: Don’t just go everywhere when you don’t have bandwidth. Start small. Don’t overdo it. Technorati Tags: mediasummit,imedia,steve […]

Written by David Berkowitz March 23, 2009November 26, 2020

Conferences and Events
Social Media

DigiDay Brand Keynote Case Study – Don Steele, VP, Digital Marketing, MTVN (MTV Networks) Entertainment Group

Image by toprankonlinemarketing via Flickr Don Steele Why they use digital marketing* Leveraging critical digital space to market brand and programs* Driving traffic to websites/mobile sites to drive traffic, revenue* Understand, promote brand's presence in digital space "Our audience lives online so we must understand how and where to speak to them." The new landscape: […]

Written by David Berkowitz March 12, 2009November 26, 2020

Conferences and Events
Social Media

Good Lord, Not Another Summit! (This Time on Sponsored Conversations)

Image by bullcreek via Flickr Paul Chaney, head of the International Blogging and New Media Association (IBNMA), of which I’m a card carrying member (if they had cards… membership’s only $25 so they’d probably need to use Vista Print), blogged today, “It’s time for a sponsored conversations summit.“ My reaction in two words: Please, no! […]

Written by David Berkowitz March 11, 2009November 26, 2020

Search Engine Marketing
Social Media

Could Facebook Out-Google the Google?

Image via CrunchBase I can't get into great detail on this today, but this story&39;s huge and worth a read: Ad Age: Facebook Sending More Traffic Than Google to Some Sites Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large […]

Written by David Berkowitz March 10, 2009November 26, 2020

Conferences and Events
Social Media

Contribute to Social Media Club Buyer's Guide, Tune in to the Podcast

Image by kristiewells via Flickr I’ve got two requests for you that will pay you back in terms of the insight you’ll gain from them (I hope): 1) Take the Social Media Club Social Media Buyers Guide Survey. I checked it out personally and it really can take a few minutes (the site warns 5-30 […]

Written by David Berkowitz March 9, 2009November 26, 2020

Social Media

Have Search, Will Tweet: Twitter Gets a Facelift – new post in Ad Age

Today in Ad Age, I talk about the new Twitter changes. A couple highlights: A search box: Yes, you can search for anything — not just people. What took Twitter YEARS to do this? Heaven knows (or, Biz knows). But the days of opening up separate browser tabs for Twitter and Twitter Search may be […]

Written by David Berkowitz March 6, 2009November 26, 2020

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