Sarah Dickinson, Strategy Director, Blast Radius Alexandra Wheeler, Director, Digital Strategy, Starbucks From Ideals to Ideas Navigating New Channels: Building Your Brand for the Social Age Context: Starbucks (RED): For every beverage purchased, $0.05 went to global fund Things used to be simpler (yes, hearing that a lot here). “If Twitter carries on at the […]
This post was inspired by the comments from a reader who wrote: I was a bit surprised when I read Jonah Bloom’s column in Advertising Age about the ‘Top 10 Media and Marketing Books of All Time’ (http://adage.com/bookstore/post?article_id=134945) because I thought there was a glaring absence of any digitally-focused books. Though I agree that #1 […]
Image via CrunchBase I can't get into great detail on this today, but this story&39;s huge and worth a read: Ad Age: Facebook Sending More Traffic Than Google to Some Sites Marketers spend billions to attract search traffic from Google, but late last year Facebook started becoming a bigger source of traffic for some large […]
At Mobile Monday NY at the Samsung Experience in the Time Warner Center, Columbus Circle. Okay, so there are too many panelists on stage (seven white guys) that I can’t associate everything said here to the right person. But I’ll at least try to cover it. Huge factor determining mobile web usage: low-priced unlimited data […]
The column this week reviewing search trends for the year could have gone on endlessly, and I had to keep cutting to get it down to a remotely readable length of under #1,000 words. Included below are some sections that were snipped from the final version. I’ve added a few headers and organized them in […]
I took some notes for the blog at a Yahoo event I attended, "Engaging Advocates through Search and Social Media" at the New York Public Library Tuesday afternoon. It had three parts: A keynote by Scott Bedbury, author of A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century A research […]
Rule #1 of online marketing: if you’re starting an organization, register the domain name. Working Families for Wal-Mart, the "independent" organization created by Wal-Mart’s PR firm, Edelman, forgot to register the .com domain. Now, http://workingfamiliesforwalmart.com isn’t the best source of PR for the retail giant. Source: Web Strategy by Jeremiah – Walmart Brand Hijack Blog.