social media Archives - Page 5 of 14

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Mobile
Social Media

Ten Social Local Technologies For Marketers

Originally published in MediaPost's Social Media Insider Are you the master of social local? (Image source: Yelp iPhone app) Ten Social Local Technologies For Marketers  Social media is often appreciated for its virality, which implies a loss of control as messaging spreads beyond target audiences. Marketers still can use social media to target consumers in […]

Written by David Berkowitz January 25, 2011November 26, 2020

Columns
Social Media

Make Way For The One True Fan

Originally published in MediaPost's Social Media Insider There&39;s a lot of reflection now about the lack of civil discourse in America. I hit my low point last week, thanks to a site you probably haven&39;t heard of called One True Fan. Here&39;s how it happened: Liza Sperling, a friend of mine from the social media […]

Written by David Berkowitz January 18, 2011November 26, 2020

Conferences and Events
Social Media

The Full Consumer Electronics Show (CES) Multimedia Multiplatform Coverage Roundup Spectactular

Whenever I get to the Consumer Electronics Show (CES), I get a little content crazy, as I'm consuming it aggressively while trying to put out some of my own. Here&39;s a roundup of my own contributions if you care for a starting point: On YouTube, I shared an animated take on Why We Go to […]

Written by David Berkowitz January 12, 2011November 26, 2020

Columns
Conferences and Events
Technology

The Social Side of CES 2011

There are many ways to describe the annual Consumer Electronics Show (CES) in Las Vegas, such as: vast, tiring, over the top, technophilic, illuminating, geeky, and productive. One more to add to the list is "social." Now that this year's gadget fest has wrapped, it&39;s time to follow up on last year&39;s roundup and check […]

Written by David Berkowitz January 11, 2011November 26, 2020

Columns
Personal
Social Media

All in the Social Family

What a handsome bunch of social media users All in the Social Family The end-of-year holidays offer a perennial reminder that no matter how hard you try, you can never escape your family. My own family often inspires columns here, sometimes directly as in 2005's "Google vs. Grandmom," and sometimes through more convoluted paths. They […]

Written by David Berkowitz January 4, 2011November 26, 2020

Columns
Mobile
Social Media

A Mobile, Eventful, App-Filled Year in Review

  The Ten Plagues of Social Media View more presentations from David Berkowitz. A Mobile, Eventful, App-Filled Year in ReviewOriginally published in MediaPost's Social Media Insider After writing 44 Social Media Insider columns this year, this 320th contribution to MediaPost offers a good time to reflect on what happened in 2010. Several themes emerged, with […]

Written by David Berkowitz December 28, 2010November 26, 2020

Columns
Personal
Social Media

Nine Days of Social Silence

In Buenos Aires, I made some new friends, but not through social media Nine days of Social Silenceoriginally published in MediaPost's Social Media Insider  For nine days, I was silent. The world heard not a tweet, not a Facebook post, not an email from me. This is the story of one man who went to […]

Written by David Berkowitz December 21, 2010November 26, 2020

Columns
Social Media

Fantastic, Made of Plastic, Videocastic

Originally published MediaPost's Social Media Insider Ever wonder what Barbie could teach you about social media? Maybe you haven&39;t, but Barbie got an upgrade lately in the form of a video camera built into her necklace. In her latest incarnation,Barbie Video Girl can give a few clues as to where social media is heading. Barbie Video […]

Written by David Berkowitz November 30, 2010November 26, 2020

Columns
Social Media

Foursquare Bets Beyond The BCC Set

  One of the most important decisions Foursquare's leadership has made was revealed last week. It&39;s one of those decisions that could determine if Foursquare becomes a footnote or a phenomenon. The only thing more incredible is that its future now will be determined by how consumers use old-fashioned grocery store loyalty cards. Before diving […]

Written by David Berkowitz November 23, 2010November 26, 2020

Columns
Social Media

Five Reminders For Social Media Marketers

Originally published in MediaPost's Social Media Insider   Five Reminders about Social Media Marketing View more documents from David Berkowitz. When Facebook announced its new messaging service yesterday, you had to listen closely if you wanted to hear what social network founder Mark Zuckerberg said about brands. He mentioned that 350 million of Facebook&39;s 500 […]

Written by David Berkowitz November 16, 2010November 26, 2020

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