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Social Media
Video

How YouTube Became A Community

The new YouTube: a great new branding and engagement platform, or another (@$&ing community to manage? How YouTube Became A Communityoriginally published in MediaPost's Social Media Insider Hey, community managers, the good news is that you have a new community to manage. Of course, that’s also the bad news. YouTube has always been a funny […]

Written by David Berkowitz December 6, 2011November 26, 2020

Columns
Social Media

Wake Up When Google Bores You

Google's trailer for virtual world Lively lives on, even if the site doesn&39;t Wake Up When Google Bores You The world may not need a Google-branded social network along the lines of what Google is reportedly building. My fellow columnist Cathy Taylor made that perfectly clear last week. Yet I can offer a barometer to […]

Written by David Berkowitz July 6, 2010November 26, 2020

Google Lets You Create Your Own Search Story Super Bowl Ad

Did you love Google’s Super Bowl ad? Do them one better. Create your own. I couldn’t resist – mine’s below. Hat tip to TechCrunch. And then I couldn’t resist – created one more:

Written by David Berkowitz April 12, 2010November 26, 2020

Columns
Video

Discovering Hot Spots From YouTube Insights

Image by via CrunchBase The most valuable benefit of marketing videos on YouTube may not be the views but what you learn about the viewers. Last week, we talked about YouTube&39;s Sponsored Video ad platform and how it's a complement to, but not replacement for, traditional search engine marketing. If you do find value in […]

Written by David Berkowitz November 25, 2008November 26, 2020

Columns
Video

Pausing To Rate YouTube’s Sponsored Video

Let’s agree right away that YouTube’s Sponsored Video isn’t the next Google Killer. It’s not even the next Yahoo killer, even though comScore recently reported that YouTube is now the second largest search engine. Fittingly, around the time that the comScore news broke, Google publicly launched search-triggered Sponsored Video ads on YouTube. Does this mean […]

Written by David Berkowitz November 18, 2008November 26, 2020

Video

Element Videos Updated More Than Periodically

Image via WikipediaHere’s something a little outside of the ordinary, but a great use of online video. My chemist friend Andrew Marcus sent me this link to videos – 118 of counting – of elements from the periodic table. They include some of the factual stuff, and then some great experiments that make use of […]

Written by David Berkowitz October 8, 2008November 26, 2020

Conferences and Events

Venture Road Trip Videos for Entrepreneurs with CK, Alan, and Paul

CK explains this much better on her blog, but here’s the gist: she met up with two globetrotting PhD student videographers doing a series on the venture scene here (before the financial meltdown, that is). She was kind enough to invite Alan Wolk, Paul Soldera, and me to do a video panel for their Venture […]

Written by David Berkowitz October 6, 2008November 26, 2020

Uncategorized

The Post-4th Link Roundup: Law, Health, and Muppets

The first comes from a new source for this blog, the New Jersey Law Journal, courtesy of my friend Devin Cohen. YOUR BILL OF RIGHTS, ON FILM If you like to take your legal education with a bucket of popcorn, star power and crackling dialogue by the likes of David Mamet, then the people at […]

Written by David Berkowitz July 8, 2008November 26, 2020

Video

Color Coding: Crayon Video from Sesame Street on YouTube

Noah Brier posted a link (not a full post) to a memorable Sesame Street video now on YouTube that shows how crayons are made. There’s something about it that made it one of the most memorable clips I saw on TV as a kid. I’ll also share two thoughts that I noted on Noah’s blog: […]

Written by David Berkowitz March 21, 2008November 26, 2020

Arts and Entertainment
Blogging
Columns
Search Engine Marketing

Live Blogging and Searching the Oscars

The MediaPost column from this past week is an excerpted, edited version of a post that ran on this blog a week ago during the Oscars. It’s included below, and continues in the extended entry. Two notes before proceeding: 1) Apparently, I’m really wearing my cultural illiteracy on my sleeve by not knowing who Edith […]

Written by David Berkowitz March 2, 2008November 26, 2020

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Older posts

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Google Lets You Create Your Own Search Story Super Bowl Ad

Discovering Hot Spots From YouTube Insights

Pausing To Rate YouTube’s Sponsored Video

Element Videos Updated More Than Periodically

Venture Road Trip Videos for Entrepreneurs with CK, Alan, and Paul

The Post-4th Link Roundup: Law, Health, and Muppets

Color Coding: Crayon Video from Sesame Street on YouTube

Live Blogging and Searching the Oscars

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