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Why the New Design? #Mobilegeddon!

It turns  out that as much as I've been talking about where mobile media, marketing, and technology are heading, I haven&39;t exactly been eating my own dog food.&0160; Thanks to a Facebook post by Jeremiah Owyang, I found the Google tool to assess if a site is mobile-friendly. Mine wasn&39;t. At all. It was terrible.&0160; […]

Written by David Berkowitz April 21, 2015November 26, 2020

Mobile

Who’s the Mobile Champ Now?

Well, I have no idea. But Google has a new series about it: What is top of mind for mobile evangelists in the agency community? How are agencies helping their clients win with mobile? We caught up with mobile leaders from the agency world and asked what excites them — and challenges them — about […]

Written by David Berkowitz May 15, 2013November 26, 2020

Columns
Mobile
Social Media

The Curse of Meh

The Curse of Mehoriginally published in MediaPost's Social Media Insider The app Oink just joined the great pigsty in the sky, or wherever apps go to die. While many apps deserve to be put out of their misery, oftentimes I don’t have the heart to delete an app. The app may have something appealing about […]

Written by David Berkowitz March 20, 2012November 26, 2020

Customer Service
Flubs, Gaffes, and Blunders
Mobile
Travel

TripIt’s Questionable Billing Practices Tarnish Travel App

I've been a big fan of TripIt for years, logging more than 292,000 miles of trips through the travel service that organizes travel plans into useful itineraries easily accessible via mobile devices. My enthusiasm for them was greatly diminished though recently due to their billing practices and clear lack of understanding why what they&39;re doing […]

Written by David Berkowitz January 23, 2012November 26, 2020

Columns
Mobile
Social Media

Checking In On The Check-In Class Of 2010

Keanu’s sad because none of his friends are checking in anymore Checking In On The Check-In Class Of 2010 originally published in MediaPost Remember when check-ins were the future of social media? Remember when Foursquare was the next Facebook, Gowalla was the next Foursquare, and Whrrl was the next Gowalla? Yeah, I’m glad we’ve moved […]

Written by David Berkowitz November 1, 2011November 26, 2020

Columns
Mobile
Social Media

The ‘S’ In 4S Stands For Social

What's more social than greeting cards? The S in 4S Stands for Socialoriginally published in MediaPost&39;s Social Media Insider Even as the world waits for the mythical Facebook phone to surface, there’s another social phone that has done pretty well: the iPhone 4S. It may not be exclusively social, but in many ways, the 4S […]

Written by David Berkowitz October 18, 2011November 26, 2020

Columns
Mobile
Social Media

Facebook’s Little ‘M’ KOs Three ‘Ws’

Facebook Mobile: big things in a small package (Image via Facebook) Facebook's Little &39;M&39; KOs Three &39;Ws&39;originally published in MediaPost Facebook takes its leadership mantle seriously. Instead of merely coming out with a new iPad app, it changed in ways that will long cement its role as the most important suite of mobile sites and […]

Written by David Berkowitz October 12, 2011November 26, 2020

Columns
Mobile
Social Media

Why They Stopped Using Foursquare

originally published in MediaPost's Social Media Insider Why They Stopped Using Foursquare This may be shocking news, but not everyone&39;s actively managing their identities on 10 social networks and 50 location-based mobile services. Some early adopters have even reached a point where they feel they&39;ve been adopting a little too early. They&39;re the ones we&39;ll […]

Written by David Berkowitz August 30, 2011November 26, 2020

Columns
Mobile
Social Media

101 Types Of Mobile Social Alerts

Those red dots must be clicked, as it's likely a social alert 101 Types Of Mobile Social Alertsoriginally published in MediaPost&39;s Social Media Insider Ever since Apple&39;s Worldwide Developer Conference (WWDC), the coverage I&39;ve read has been far more excited about the forthcoming alert upgrades in iOS, Apple&39;s mobile operating system, than the iCloud launch […]

Written by David Berkowitz June 14, 2011November 26, 2020

Columns
Mobile
Social Media

The 7 Social Stages of NFC

Will the next iPhone have NFC? That will move NFC along to the final stage when it happens. (image source: Business Insider) The 7 Social Stages of NFC Originally published in MediaPost’s Social Media Insider; for more, read my post in Ad Age on why George Costanza would love Google Wallet If near field communication […]

Written by David Berkowitz June 1, 2011November 26, 2020

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mobile

Why the New Design? #Mobilegeddon!

Who’s the Mobile Champ Now?

TripIt’s Questionable Billing Practices Tarnish Travel App

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