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  1. Research
  2. Social Media

LeeAnn Prescott Gives a State of Social Media in Numbers

LeeAnn Prescott, a longtime research analyst friend, is sharing some great research on social media. I’ve embedded her presentation below and shared a couple bullets from VentureBeat (there’s far more there, where she’s a regular contributor), and you can find more analysis on her Research-Write blog. A couple highlights:   One in four (25%) US […]
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  1. Columns

Will Search Advertisers Make MyAds TheirAds?

Here’s today’s column, originally published in MediaPost. Last week, Google and MySpace both announced major new advertising offerings that will be especially useful for small businesses. Though neither are search-related, both cater to search marketers in different ways. First, MySpace came out with  MyAds, its self-service display advertising platform. For a few days, it was […]
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  1. Campaigns
  2. Fun
  3. Social Media

There's a Possum in Your Kitchen, or the Best and Worst Viral Calling Campaign Ever

The phone rings. It’s a vaguely familiar voice saying there’s a possum in your kitchen, or your car’s about to be towed, or someone found your doll collection. At the end, there’s some reference to pizza. That’s it. The call’s courtesy of a DiGiorno pizza MySpace page that presents The Ditcher, and it’s one of […]
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