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This was one of the best event weeks I’ve ever been a part of, and the themes were entirely different, except they all had one thing in common:
They brought great people together.
Yes, I organized one of the events, so if you can take a bit of a victory lap, along with a preview of my next project, I’ll give you a taste of what you may have missed in case you weren’t there in person. And the only person who’s at practically all the same events where I wind up is Kevin Lee. If I don’t see him or Amelia Tran in the room, I probably made a wrong turn somewhere.
Here’s the week in review.
Silicon Alley Schmoozer
There aren’t many things I have a lifelong aversion to. The shortlist includes avocados, early-morning meetings, and organized sports. I was thus not a natural fit to join the guest list for Silicon Alley Sports.
There was one simple reason I was eager to attend: Darren Herman who I’ve known since his IGA Worldwide days. Now renowned for his role at Bain Capital and his Operating Partner newsletter, he founded SA Sports as a way to do good through sports; all net proceeds from the events go to charity.
Most people who attend actually do this thing called playing sports; this year’s options at the Invitational included the golf standby and the new addition of pickleball. I showed up again on the Schmoozer ticket, which means I get to come late and hit the buffet.
A good trick this year was carrying a small notebook and pen in my pocket so I could remember to follow up with not just the people who I spoke to, but the people who I saw across the room and didn’t get to catch up with.
There are lots of good reasons to join SA Sports events. Darren said that they have collectively raised more than $100,000 for charity, so that’s a big part of it. It’s also such a great move to accommodate people like me who wouldn’t have joined the sports outing, and pickleball also opens the event up to some different kinds of ‘players.’
Alpha in Beta
I wound up as an impromptu speaker at another event this week, one hosted by an old friend, Mr. Joseph Jaffe, host of the quasi-eponymous show “Joseph Jaffe is not Famous.”
Joe this week officially launched Alpha Collective at an event hosted by Deloitte. The Collective, of which I’m a member, is “a premium community that helps corporates and degens partner and win at the business of Web3.”
Again, the best part was catching up with some folks like my old GOAT client Michael Donnelly who’s now with the ANA and my old GOAT editor from Ad Age Michael Learmonth who’s now with Vice News, along with the guy who told me he’s putting NFTs on coffee mugs and selling them for $50. Who said web3 entrepreneurialism is dead?
So why would Joe launch a web3 collective now? Aren’t we in the AI era? Can’t we all just move on to whatever’s next?
We shouldn’t have to. web3 might have been a magnet for con artists, and most solutions launched so far are still in search of problems, but the tech overall will continue to evolve. During my time on stage, I stressed the need for the tech to become not just useful but invisible; the best web3 applications and companies won’t ever mention words like “blockchain,” “NFT,” “metaverse,” “crypto,” “decentralized,” or “web3.” It’ll just do its job.
I also shared that the best technologies tend to lead to real-world, real-life benefits, not benefits within some application. A reference to the early days of Twitter came up from fellow panelist Greg Verdino. I commented that when DMing JetBlue led you to rebook your flight quickly, the benefit extended far beyond the Twitter app.
Similarly, when my partner uses AI applications to research characters in plays she’s auditioning for, she formulates insights that add nuance to her performances. AI lets her find new ways to master her craft, not master ChatGPT. (Proud partner moment here: you’ll be able to catch Lindsay on Law & Order SVU and then right after on L&O Organized Crime next Thursday, and then stream it all you want on Peacock the next day.)
Anyway, I’m excited to continue to have some footholds in web3. If the people in the room at the launch event at all indicative of the people who are part of the Alpha community, it’ll be an opportunity to continue learning from some of the best in the business.
The Guilded Age
And then there’s my little event…
I can’t totally do justice to what Lee Gaul, Stephanie Grayson, and Anne Hunter shared at the Serial Marketers event at BrainStation, “How Marketers are REALLY Using AI.” So much of the discussion was off the cuff, and I’ll have to record the next one.
One bonus though: you can find all of the slides here, including all the Ipsos research via Anne.
Also, I teased a little new project I’m working on with my long-time collaborator Leo Morejon…
The AI Marketers Guild.
This will be a dedicated community for marketers who want to better understand how new developments in AI apply to them.
For example, with Google I/O this week, we won’t have to list every new upgrade Google made to Bard, but we can dig into which enhancements — like Google’s partnership with Adobe — could affect creative development.
If you’d like more information, sign up at aimarketersguild.com, and email me with any thoughts you have for getting involved. I have a deck with way more info I can send you. There’s plenty to do, and the charter members will not just shape the direction of it, but they’ll also be the ones to reap the biggest benefits.
What I ultimately hope for is that a forum to discuss, test, and apply cutting-edge tech deepens relationships with more of the best marketers and best humans out there.
Those relationships are always what keep me going, especially as I go from one room to the next just amazed at who I get to be in the company of.
And seeing Kevin Lee is great too.
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WHAT TO READ:
Recent content shared by Serial Marketers and friends:
- Sephora U.S. Names Zena Srivatsa Arnold Chief Marketing Officer by Noor Lobad
- Ad Tech Doomsday Gut-Check: Dissecting 4 Dire Outlooks by Ben Billingsley
HOW TO SHARE
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UPCOMING SERIAL MARKETERS EVENTS:
(times EST unless otherwise specified)
- 5/9, 6-8pm (IRL NYC): How Marketers are really using Generative AI. RSVP on Eventbrite. Thanks to BrainStation for hosting us. Learn more about scholarships for their bootcamps.
- 5/10: 12-1pm (virtual): Serial Marketers Social Salons. Come join us every 2nd Tuesday every month.
- 5/17, 1pm (virtual): We’re hosting a virtual event 5/17 with our friends at Thece, Beyond TikTok: How to Influence Gen Z. Request an invite here.
AMERICAN SUPPLY CHAIN SUMMIT
May 16 – 17, Dallas
“The American Supply Chain Summit is a leadership focused meeting designed around improving supply chain and procurement strategy across the globe.The Supply Chain Summit serves as an annual platform to exchange ideas and collaborate on the impact of market dynamics and new technologies for current and future supply chain and operations leaders. This year’s event creates an opportunity to examine key case studies on how to navigate supply chain disruptions as well as how workforce management, advanced analytics, process improvement and automation are being rolled out in the world’s best facilities. Join the in-depth discussions on achieving innovation, maximizing supply chain profitability and increasing visibility and flexibility to mitigate risk.”
OPTIMIZE EV CHARGING FOR US RETAILERS
May 16, Virtual
“As Electric Vehicle (EV) adoption continues to grow exponentially, especially in the U.S., every retailer has the opportunity to become drivers’ favorite refueling spot. Doing so can create advantages ranging from increased customer loyalty to more time spent in-store while charging up. To satisfy the needs of the growing number of EV drivers—and to keep up with competitors who already have charging stations in place—retailers need to craft and implement thoughtful EV strategies. Smart mobility insights from connected vehicle data power the kinds of data-driven strategies that help retailers capture new opportunities.”
May 15 – 16, Vancouver
“At DigiMarCon Canada West 2023, you will receive all the elements you need to achieve digital marketing, media and advertising success! Awesome keynotes, expert panels, plus solutions providers and their tools for digital marketing – all in a dynamic, community-based setting. Conventional thought will be challenged, new ways of thinking will emerge, and you will leave with your head, notebooks and professional toolkit full of action items and ideas to lead and supercharge your agency / team / account to even greater success. With plenty of networking opportunities, it is the perfect place to build a professional network, find business partners, generate new ideas, learn and grow.”
CONTENT MARKETING WORLD 2023
September 26-28, Washington D.C.
“Content Marketing World 2023, the largest gathering of content marketers in the world, is in an all-new location, Washington D.C., September 26-29. Produced by the Content Marketing Institute, #CMWorld is jam-packed with keynotes, sessions, workshops, and masterclasses, covering all aspects of content marketing. No matter your level of expertise, you can customize your experience at #CMWorld 2023. Come learn, network, and have fun making meaningful connections with fellow attendees and speakers before, during, and after the event. BONUS: Use the code SERIAL100 to save an extra $100 on your registration.”
Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.
Head of Ecommerce
“The Head of Ecommerce will spearhead strategic efforts across marketplaces, pure play, and brick-and-click. We need a true market share hunter who can win in our current product categories, while also identifying new opportunities for the Biocodex family of brands. In other words – we need someone who will build on our success while creating sustainable growth in the future in microbiota and beyond. Biocodex is an independent multinational pharmaceutical company built on high-standards in science and manufacturing, with six decades of proven success. Founded in 1953, the company’s initial focus was gastroenterology featuring a unique probiotic, Saccharomyces boulardii CNCM I-745®, the first probiotic supplement of its kind that has a positive effect on the gut’s microflora.”
Digital / Social Content Creator
“We are looking for a Social/Digital Content Creator interested in starting a SWEET career as part of our Integrated Communications Team. You should love working at lightning speed, managing same-day turnarounds as well as longer-lead projects. You should have a strong point of view as to what works where and the ability to advocate for it and work within the creative organization to achieve it. You’ll also be charged with developing workflows and processes around all aspects of social content production to allow us to further scale. This position will take assignments from the brand, creative, and digital teams, and will play an integral role in the support, planning, and execution of our global social media channels in addition to how our brand visually shows up across eCommerce Channels.The incumbent drives collaboration and influences multiple levels of leadership to execute on the following key deliverables to support the development of customer-centric programs that drive profitable, long-term relationships.”
United States only
“Atlassian is looking for a Senior Product Marketing Manager to join our Enterprise Trust Product Marketing team. In this role, you’ll be responsible for developing and implementing marketing strategies and programs for cloud infrastructure and reliability across our cloud products, including the development of key messaging and campaigns. You’ll partner with the Cloud Infrastructure, Performance, and Scale R&D teams as well as support some of our data management teams for key feature launches and enablement programs. You will also partner with your peer enterprise product marketing teams to integrate cloud infrastructure initiatives into our enterprise sales motions.About you: You have 5-7+ years of B2B Product Marketing experience in cloud infrastructure for enterprise software. You have been responsible for creating, driving, and managing go-to-market plans and owning a product’s core messaging and positioning. You have strong technical acumen and experience collaborating with product teams and influencing R&D goals…”
Via Ronan in the community
“The Marketing Coordinator is responsible for the management of content plans, executing directions from the Manager of Sales & Marketing, and creation of various marketing assets, including but not limited to: -White papers, blogs, one-pagers, -Sales enablement content, -Social media, -Email marketing materials. The Coordinator will work directly with in-house and third-party partners to execute Link2Feed’s content strategies, and will also work cross-functionally to support day-to-day functioning of the Marketing team. Link2Feed is a social enterprise SaaS company serving over 10,000 hunger and poverty relief non-profits across North America. We believe that technology and data are critical to better understand poverty and increase social impact.”
Also, check out the Serial Marketers job board
Other job resources (see a full list here):
- Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
- Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
- Candidate: Featured marketing and sales jobs
- ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
- Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
- NYC Ad Jobs & Networking: A popular Facebook group
- Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
- Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
- Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”
Do you run or enjoy other job listing sites? Let me know, and I’ll share them.——————————
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