Columns Social Media Sports 10 Social Super Bowl Marketing Strategies originally published in MediaPost's Social Media Insider On Sunday, I’ll be hoping for more than just another Super Bowl where the New York Giants leave New Englanders weeping in their clam chowder. I’m hoping to see advertisers use social media in ways that make sense for them — and their consumers. Marketers’ Super Bowl strategies […] Written by David Berkowitz January 31, 2012November 26, 2020
Campaigns Sports Hulu's AdZone Winners for Super Bowl XLV I don't normally post press releases, but I haven&39;t seen this list of top Super Bowl 45 spots on Hulu or elsewhere yet, so I figured you may enjoy the whole thing. How many of these spots do you even remember the day after?   HULU ANNOUNCES 2011 SUPER BOWL XLV ADZONE WINNERSVolkswagen and Bridgestone […] Written by David Berkowitz February 7, 2011November 26, 2020
Sports Join Mashable and Me as We Live Blog the Super Bowl I'm live blogging the Super Bowl with the Mashable crew. Join in below or over at Mashable.  <a href="http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=6ba1ce8a1d" _mce_href="http://www.coveritlive.com/mobile.php?option=com_mobile&amp;task=viewaltcast&amp;altcast_code=6ba1ce8a1d" >Super Bowl Live Blog</a> Written by David Berkowitz February 6, 2011November 26, 2020
Columns Social Media Sports The Clay Matthews Social Media Combine Originally published in MediaPost’s Social Media Insider Think he’s good as a linebacker? Just wait until you see what Clay Matthews III does with social media! The Clay Matthews Social Media Combine If you missed MediaPost’s Social Media Insider Summit this week in Florida, you can still learn a lot by paying attention to just […] Written by David Berkowitz February 1, 2011November 26, 2020
Columns Social Media Sports The Antisocial Bowl  This column was originally published in MediaPost, but due to some editorial snafu there that I don't yet understand, a number of people were left off my list of thanks. I intended to thank: &0160;Reprise_Media, StacyGratz, dwag29, yeahthatskosher, 4GreenPs, inakiescudero, jaymandel, natashaF8, getshust, persia13, and aarongoldman. The column is below, as published in MediaPost, and […] Written by David Berkowitz February 9, 2010November 26, 2020
Arts and Entertainment Campaigns Sports Doritos Super Bowl Theme for 2010: Senseless Violence   Doritos is continuing to crowdsource its Super Bowl spots, and it seems like the creators and voters need to get out their aggression. There are six finalists competing for 3 spots. The twist this year is that if they take the top 3 in USA Today's ad votes, the winners split a $5 million […] Written by David Berkowitz January 13, 2010November 26, 2020
Sports Managing vs. Motivating I caught this quote today on the Mets.com mailbag: "Managers are in place to manage, not motivate." – Marty Noble, reporter, MLB.com Managers are there to manage, not motivate? In the corporate world, if a manager only managed without motivating, the company’s performance would suffer and the manager wouldn’t last. What’s true for corporate teams […] Written by David Berkowitz May 26, 2008November 26, 2020
Arts and Entertainment Search Engine Marketing Sports Google Measures Football Tune-In There’s been relatively little buzz lately about what Google’s doing in the TV advertising space as much more attention has been going to the dealing with Yahoo and Ask, the battle with Microsoft as it rolls out more online office applications, and the debate over how its text ad revenue is doing this quarter (360i’s […] Written by David Berkowitz March 3, 2008November 26, 2020
Blogging Sports If You Blog, Don't Go for the Gold Not that I’ve ever been in contention for qualifying for any Olympic sports (it’s not my fault there are no PowerPoint events), but PaidContent today gives a reason why you’re much better off blogging about the Olympics from your couch than the Olympic Village. It’s so incredible that I’m posting their summary in full: The […] Written by David Berkowitz February 18, 2008November 26, 2020
Sports Tom Brady Analogy Watch ESPN’s Gene Wojciechowski:"Brady, the human grass stain, was sacked five times. And when he wasn’t sacked, he was knocked to the ground. He spent more time on the turf than fertilizer." The New York Times’s Karen Crouse: "He went deep for Moss twice on balls that fell short because Brady was hit as he threw […] Written by David Berkowitz February 4, 2008November 26, 2020
