10 Social Super Bowl Marketing Strategies

originally published in MediaPost's Social Media Insider On Sunday, I’ll be hoping for more than just another Super Bowl where the New York Giants leave New Englanders weeping in their clam chowder. I’m hoping to see advertisers use social media in ways that make sense for them — and their consumers. Marketers’ Super Bowl strategies […]

Join Mashable and Me as We Live Blog the Super Bowl

I'm live blogging the Super Bowl with the Mashable crew. Join in below or over at Mashable.  <a href="http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=6ba1ce8a1d" _mce_href="http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=6ba1ce8a1d" >Super Bowl Live Blog</a>

The Clay Matthews Social Media Combine

Originally published in MediaPost’s Social Media Insider Think he’s good as a linebacker? Just wait until you see what Clay Matthews III does with social media! The Clay Matthews Social Media Combine  If you missed MediaPost’s Social Media Insider Summit this week in Florida, you can still learn a lot by paying attention to just […]

The Antisocial Bowl

 This column was originally published in MediaPost, but due to some editorial snafu there that I don't yet understand, a number of people were left off my list of thanks. I intended to thank:  Reprise_Media, StacyGratz, dwag29, yeahthatskosher, 4GreenPs, inakiescudero, jaymandel, natashaF8, getshust, persia13, and aarongoldman. The column is below, as published in MediaPost, and […]

Managing vs. Motivating

I caught this quote today on the Mets.com mailbag: "Managers are in place to manage, not motivate." – Marty Noble, reporter, MLB.com Managers are there to manage, not motivate? In the corporate world, if a manager only managed without motivating, the company’s performance would suffer and the manager wouldn’t last. What’s true for corporate teams […]

If You Blog, Don’t Go for the Gold

Not that I’ve ever been in contention for qualifying for any Olympic sports (it’s not my fault there are no PowerPoint events), but PaidContent today gives a reason why you’re much better off blogging about the Olympics from your couch than the Olympic Village. It’s so incredible that I’m posting their summary in full: The […]

Tom Brady Analogy Watch

ESPN’s Gene Wojciechowski:"Brady, the human grass stain, was sacked five times. And when he wasn’t sacked, he was knocked to the ground. He spent more time on the turf than fertilizer." The New York Times’s Karen Crouse: "He went deep for Moss twice on balls that fell short because Brady was hit as he threw […]