39 Archives - Page 17 of 22

Fun
Marketing

What Do AARP and the 4As Have in Common?

Image by Civil Rights via Flickr Answer: both of them ditched their official names for their acronyms. AAAA Ad Age, April 2009: President-CEO Nancy Hill told attendees that the group, for years known as the American Association of Advertising Agencies, has officially traded its name for its more commonly used acronym, the 4A's. AARP The […]

Written by David Berkowitz April 29, 2009November 26, 2020

Uncategorized

What Search And Social Media Have In Common

Here's my first Social Media Insider in MediaPost. What Search And Social Media Have In Common Is social media the new search? Pardon the clichéd phrasing, but it&39;s a question I&39;ve been hearing a lot lately, and one I am at least somewhat qualified to answer. Last Tuesday, I penned my final and 224th Search […]

Written by David Berkowitz April 28, 2009November 26, 2020

Uncategorized

What Should I Cover in the Social Media Insider?

Yesterday, I shared my last Search Insider column for MediaPost. Next week, the Social Media Insider gets underway. I'm going to need your help with the transition. Okay, so I am fairly well informed about this social media stuff. For a few years now, I&39;ve been spearheading social media strategy for digital agency 360i&39;s clients, […]

Written by David Berkowitz April 22, 2009November 26, 2020

Social Media
Trends

Doing More With Less: You Can’t Run But You Can Hide

Today, I’m following fewer people on Twitter than I was a month ago, even after major events like SXSW and iMedia Breakthrough. I’m friends with fewer people on Facebook, even though I’ve made many more connections. My blog, cluttered as it may be, has far fewer links along the right-hand side than it did earlier […]

Written by David Berkowitz April 8, 2009November 26, 2020

Columns
Search Engine Marketing
Social Media

Why Google Needs Twitter Search

Twitter Search by Dave Delaney via Flickr Here’s Today’s MediaPost column. You can read my previous coverage on why Google should buy Twitter on the Ad Age Digital Next blog. Google's probably not buying Twitter, despite rumors last week that it might. Whether Google should do so depends on many issues, including the price and […]

Written by David Berkowitz April 7, 2009November 26, 2020

Uncategorized

360i CEO: Rethink How to Sell Display Advertising

Image of Bryan Wiener Full disclosure: my CEO wrote this. But added disclosure: it’s a really good read. In Ad Age, 360i CEO Bryan Wiener writes that while display advertising can be effective for both branding and performance marketing, it can’t be sold as all things to all people: …We need to rethink the way […]

Written by David Berkowitz April 6, 2009November 26, 2020

Uncategorized

Yale Social Media Presentation – April 2011

Greetings, Yale student.  If you found this page, you get to download today's presentation. Yay! http://dl.dropbox.com/u/18404244/Yale%20April%202011.pptx &0160;

Written by David Berkowitz April 1, 2009November 26, 2020

Columns
Fun
Search Engine Marketing

Searching For Number One

Image via Wikipedia When you have to go on the go, where do you go? Yes, even the vertical of toilet search engines is rife with competition. There may be some kinds of searches that are more critical, like when you have an emergency need for a plumber or a proctologist. But on that curve […]

Written by David Berkowitz March 31, 2009November 26, 2020

Columns
Search Engine Marketing

You Can STILL Handle These SEO Truths – Rebecca Lieb Interview Continues

Still Rebecca Lieb This week's Search Insider from MediaPost: Last week, author Rebecca Lieb managed to distill her new book "The Truth about Search Engine Optimization," from 51 chapters into a single truth. How can she top that? In the continuation of the interview, she first addresses what truth means in this context. Then she […]

Written by David Berkowitz March 24, 2009November 26, 2020

Conferences and Events

What's in the Bag? SXSW Edition

This is my first SXSW, so I'm trying to figure out how much of a tech boy scout I need to be here. In light of that, I&39;ve asked most of my gadgets, toys, and essentials to pose together for a group photo. The full list is below; most of this is what I&39;m carrying […]

Written by David Berkowitz March 14, 2009November 26, 2020

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39

What Do AARP and the 4As Have in Common?

What Search And Social Media Have In Common

What Should I Cover in the Social Media Insider?

360i CEO: Rethink How to Sell Display Advertising

Yale Social Media Presentation – April 2011

Searching For Number One

You Can STILL Handle These SEO Truths – Rebecca Lieb Interview Continues

What's in the Bag? SXSW Edition

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