social media Archives - Page 6 of 14

Research
Social Media

So You Want to be a Social Strategist. Now What?

Update: I embedded the report below. Thanks to a heads up from Jeremiah Owyang, I was able to review Altimeter Group's new report, "Career Path of the Corporate Social Media Strategist," with enough time to share a few thoughts now that it&39;s released. Who should read it: Anyone who is a social media strategist (especially […]

Written by David Berkowitz November 10, 2010November 26, 2020

Columns
Games
Social Media

How Xbox Puts Connecting Into Kinect

Originally published in MediaPost's Social Media Insider Throughout Friday, the comments kept piling up on my Facebook photos: Sister: Dave…what is going on over there?? Friend: Huh? Colleague: What are these? I saw other people posting this kinect stuff today as well… Friend: Holy crap. THAT IS INTENSE!!! Colleague: My form is impeccable. Colleague: I […]

Written by David Berkowitz November 9, 2010November 26, 2020

Books
Social Media

12 Smart Things about "Empowered" by Josh Bernoff and Ted Schadler

I finished reading the book Empowered by Forrester Research's Josh Bernoff and Ted Schadler a few weeks ago, maybe longer, and I&39;ve been meaning to blog about it. At the time, it was information overload, and it was a bit hard to totally separate it from Bernoff&39;s previous work Groundswell and Charlene Li&39;s tome Open […]

Written by David Berkowitz November 8, 2010November 26, 2020

Columns
Mobile
Social Media

Are Mobile and Social Best Practices the Same?

Originally published in MediaPost's Social Media Insider It&39;s getting clearer by the day that mobile marketers can learn a lot from social marketers. This never struck me as much as it did last week while watching OMMA Mobile&39;s keynote speaker, Andy Graham, who leads mobile strategy at Adidas. On occasion I worry that I embody […]

Written by David Berkowitz November 5, 2010November 26, 2020

Campaigns
Columns
Social Media

Attack Of The 50-Foot Faces

Originally published in MediaPost’s Social Media Insider Where were you the morning of Thursday, October 21, 2010? I happened to be in a series of meetings. Yet if you were walking down a certain street in Singapore, you would have seen my face projected on to the side of a building, clearly visible in […]

Written by David Berkowitz October 26, 2010November 26, 2020

Columns
Conferences and Events
Social Media

Scenes from a Social Media Face-Off

Originally published in MediaPost's Social Media Insider How do you share insights from nine panelists spending 50 minutes discussing what works with social media? You don&39;t. But given that I was one of the nine, I can at least share one person&39;s perspectives, including answers to questions that weren&39;t even asked. Last week, I joined […]

Written by David Berkowitz October 19, 2010November 26, 2020

Columns
Food and Drink
Mobile
Social Media

Talk to Strangers – and Listen

Originally published in MediaPost's Social Media Insider The famous chicken and waffle brunch at Birch & Barley How old were you when you first learned not to talk to strangers? It&39;s one of those rules parents try to instill at an early age, right up there with eating vegetables and not watching TV before finishing […]

Written by David Berkowitz October 5, 2010November 26, 2020

Columns
Mobile
Social Media

Social Media Insider: CheckPoints Makes An End-Run Around Location

Today's column, which originally ran in MediaPost I&39;ve got a riddle for you: What&39;s the hardest part about location-based marketing? Here&39;s a hint: It&39;s not the marketing. The challenge tends to lie in dealing with locations. This comes up all the time. Can locations accept mobile coupons? Does a brand have the right to run […]

Written by David Berkowitz September 28, 2010November 26, 2020

Conferences and Events
Mobile
Social Media

Why Mobile Social Media Matters – Download the Keynote Presentation

I had the honor yesterday of presenting a keynote address on mobile social media, and the best part is I can share it. As I mentioned in the post on 100+ lessons from 100+ events, it's hard to simply upload these presentations outright since they lose context, so I&39;ve edited and annotated the presentation. Sources […]

Written by David Berkowitz September 22, 2010November 26, 2020

Columns
Social Media

We Don't Need No Stinkin' Facebook Phone

Here's today&39;s column that originally ran in MediaPost&39;s Social Media Insider There&39;s a new debate about Facebook that&39;s making echo chambers implode. No, it&39;s not whether "Catfish" or "The Social Network" will prove to be the better Facebook movie, or whether David Fincher&39;s next movie will be a remake of his own "Se7en" with Mark […]

Written by David Berkowitz September 21, 2010November 26, 2020

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