Conferences and Events Social Media Widget Monetization Panel at Social Ad Summit Hooman Radfar, ClearspringHeidi Henson, RockYouSam Wick, UserplaneBen Pashman, GigyaKevin Barenblat, Context Optional (moderator) Definitions of widgets? Moderator: I’m an advertiser and I want to do business with you. What am I buying? Userplane: They built a platform and they want to add community elements. They use us to help make it distributable. We’re B2B focused. […] Written by David Berkowitz September 15, 2008November 26, 2020
Conferences and Events Social Media The Facebook Presentation I'm Not Giving Today This is a little unorthodox for me. Tonight, I was supposed to be giving a keynote presentation at an event in NYC where Facebook developers and advertisers would get together. The event has been postponed until September, and I’m still going to be speaking there, but two months can be a long time in this […] Written by David Berkowitz July 16, 2008November 26, 2020
Search Engine Marketing Social Media Technology Video Google's Video Speech Recognition Baby Steps It’s about time. Google’s finally starting to use speech recognition for video search. I still don’t know why it hasn’t just acquired Blinkx and owned the market. Compared to YouTube, Blinkx would be a bargain, and they could monetize it better. Anyway, the rollout could hardly be more limited. It’s only for political speeches, and […] Written by David Berkowitz July 15, 2008November 26, 2020
Columns Social Media Which Facebook App Are You? Here’s today’s Online Spin column, a little light reading ahead of the 4th of July weekend. By now, you know which "Sex and the City" character you are, along with which Disney princess, Victoria’s Secret angel, Spice Girl, "L-Word" character, and Desperate Housewife. You can determine your cosmic match among "Star Wars" and "Simpsons" characters, […] Written by David Berkowitz July 3, 2008November 26, 2020
Columns The Customization Conundrum – Online Spin I got a little distracted Thursday and forgot to post my first Online Spin column for MediaPost, which I’ll be writing this summer in lieu of the Search Insider. The Customization Conundrum How can you go wrong with offering your customers new ways to customize their experience? Once again, a Web giant is learning that […] Written by David Berkowitz June 16, 2008November 26, 2020
Social Action Social Media SocialVibe: Widgets That Save the World Finally, I’ve signed up with SocialVibe. I was inspired by a recent press release I received last week, even one of those barely personalized ones, which goes to show that good content is often all that matters. [An aside: I tried writing this post before and Flock crashed on me. I have to save drafts […] Written by David Berkowitz May 28, 2008November 26, 2020
Social Media Getting Discoverd on Flickr One of the benefits of uploading photos to Flickr and tagging them (including geotagging) is the serendipity of others finding you. Flickr now has stats to show you how many times your photos are viewed, and other times comments are left or there are other interactions with the community. I’ve had three interesting moments of […] Written by David Berkowitz February 29, 2008November 26, 2020
Social Media Widget Standards Wiki Launched Chad Catacchio just launched the Widget Standards Wiki at widgetstandards.org. It’s interesting, just the other day a client was asking us for such standards as they developed their own widgets, and it’s still one of those gray areas. Google has some information for gadget developers, but no specifics on sizing. If the right people contribute […] Written by David Berkowitz February 27, 2008November 26, 2020
Blogging Social Media MadKast Post Sharing Live Thanks to the writeup on TechCrunch, I’m now using MadKast to make it easier for anyone to email, save, and share any posts here. The green share button is now at the top of every post. For the many readers of this blog who blog yourself, it took less than a minute to add for […] Written by David Berkowitz October 9, 2007November 26, 2020
Columns Emerging Media Social Media Web Widget Optimization If you want some great feedback on a blog post, try writing about widgets, Rene Descartes, or both. It’s not so much the volume of responses today that’s enlightening – it’s the quality of them. On MediaPost’s blog, I’m taken to task for my muddling of French and Latin (and Bill Hilton’s totally right – […] Written by David Berkowitz July 17, 2007November 26, 2020
