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Marketing
Mobile

Wikimobidex: Mobile Media Planners' New Favorite Site?

Editor's note: This post has been updated from July 2009 when it referred to Wikimobipedia. The site is now Wikimobidex as per below. I received an email from Jamie Wells, US Mobile Director from OMD, about a new site he launched, Wikimobidex. He wrote when it first launched: He wrote: I wanted to let you […]

Written by David Berkowitz May 21, 2010November 26, 2020

Books

The Age of Conversation 3 is Here! Ready to Join It?

 It's about time. You marveled at Age of Conversation 1. You thought the sequel, Age of Conversation 2, couldn&39;t be better… and it was. And now, it&39;s finally here, a day you&39;ve been waiting for: Age of Conversation 3 is here, a collaborative book with a range of perspectives on social media. Yes, mine&39;s in […]

Written by David Berkowitz May 12, 2010November 26, 2020

Blogging

New TypePad Search – look to your right

New from TypePad – its own search functionality: So what’s being added to the search index? Pretty much everything that deals with the content on your blog. For this initial release, we provided the ability for readers to search for posts, pages and comments within your blog by keyword.  via beta.typepad.com This is long overdue […]

Written by David Berkowitz March 30, 2010November 26, 2020

Books

Why You Probably Don't Need to Read Seth Godin's New Book Linchpin – Unless You Do

Image by http://www.prestonlee.com/archives/67 via CrunchBase I'm going to keep this book review fairly short because it won&39;t take much to convey whether you should read Seth Godin&39;s new book. You probably already know who Seth Godin is, so I&39;ll skip that. Maybe you heard he has a new book out. It&39;s called Linchpin. The most […]

Written by David Berkowitz January 25, 2010November 26, 2020

Arts and Entertainment
Campaigns
Sports

Doritos Super Bowl Theme for 2010: Senseless Violence

  Doritos is continuing to crowdsource its Super Bowl spots, and it seems like the creators and voters need to get out their aggression. There are six finalists competing for 3 spots. The twist this year is that if they take the top 3 in USA Today's ad votes, the winners split a $5 million […]

Written by David Berkowitz January 13, 2010November 26, 2020

Books
Social Media

Book Review – dberkowitz, the Microbiography – by Twitter, 140bio, and David Berkowitz

"A page tweeter." – Evan Williams "Like Twitter, but on paper." – Jack Dorsey "So many characters, and yet so little characterization." – Biz Stone "Shaqulous." – @The_Real_Shaq Yes, these are some of the reviews I'd love to get for my new book.   Oh, did I not mention I was published? It&39;s quite the […]

Written by David Berkowitz December 23, 2009November 26, 2020

Columns
Social Media

Ten Ways Social Media Changed Our Thinking in 2009

Image via Wikipedia Originally published in MediaPost's Social Media Insider All the top trend lists this year have been a blur. There&39;s lots of talk of Twitter and Michael Jackson, but I wanted to dive deeper and think about what we really learned. In many ways social media managed to change our thinking about what […]

Written by David Berkowitz December 22, 2009November 26, 2020

Uncategorized

Social Integration: Harmonizing Social Channels event (partner plug)

 MarketersStudio.com is a media sponsor of this event. I'll also be attending. You can read my full media sponsorship policy. For more information, including registration, please&0160;click here&0160;to visit the event website. Use promo code&0160;MSS&0160;before&0160;December 16th for a discounted rate of&0160;$155. Date:&0160;Wednesday, January 13, 2010Time:&0160;8:00 a.m. – 1:00 p.m.Location:&0160;The Graduate Center / CUNY; 365 Fifth Avenue; […]

Written by David Berkowitz December 11, 2009November 26, 2020

Columns
Social Media

Retweetable Ads: The Dream That Never Dies

Originally published in MediaPost's Social Media Insider   It sounds so perfect: you put a "share this" button in a banner ad and suddenly even stodgy, old display media becomes social media. Pay for the impressions and get the viral effect as a bonus. It&39;s the future of advertising! There are just two catches to […]

Written by David Berkowitz December 1, 2009November 26, 2020

Columns
Marketing
Social Media

Six Questions for 100 Metrics

What can the scores of social media metrics available really tell you about the success of your marketing programs? It's fitting to start the exploration with a question, since we&39;ll focus on six of them now: Who, What, Where, When, Why, and How. Last week, we looked at 100 ways to measure social media, a master […]

Written by David Berkowitz November 24, 2009November 26, 2020

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0160

Wikimobidex: Mobile Media Planners' New Favorite Site?

The Age of Conversation 3 is Here! Ready to Join It?

New TypePad Search – look to your right

Why You Probably Don't Need to Read Seth Godin's New Book Linchpin – Unless You Do

Doritos Super Bowl Theme for 2010: Senseless Violence

Social Integration: Harmonizing Social Channels event (partner plug)

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