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Your Calendar is Your Brand

One of the stranger Twitter disputes that has somehow kept burning lately has been around the etiquette of using Calendly and other such apps for scheduling meetings. There’s an anti-Calendly faction out there that hates receiving Calendly links. The one person I connected with who was most offended by me offering a link to my Calendly calendar […]

Written by David Berkowitz March 31, 2022April 11, 2022

Mobile

Who’s the Mobile Champ Now?

Well, I have no idea. But Google has a new series about it: What is top of mind for mobile evangelists in the agency community? How are agencies helping their clients win with mobile? We caught up with mobile leaders from the agency world and asked what excites them — and challenges them — about […]

Written by David Berkowitz May 15, 2013November 26, 2020

Columns
Social Media

The Interest Graph Vs. The Knowledge Graph

Above: Robert Scoble’s Interest Graph, via Gravity.com The Interest Graph vs The Knowledge Graph originally published in MediaPost’s Social Media Insider What’s more valuable: your interests or what you want to know? The difference between the Interest Graph and the Knowledge Graph will shape the direction of two major technology companies in the years ahead, […]

Written by David Berkowitz July 3, 2012November 26, 2020

Columns
Social Media
Technology

A Glass Half Mindful, Half Social

A view of Charlie Rose, and a glass more than half full, from Sebastian Thrun A Glass Half Mindful, Half Socialoriginally published in MediaPost's Social Media Insider  What if you didn’t need a mobile phone to share content? What if you could share your literal point of view? What if “always on” didn’t just mean […]

Written by David Berkowitz May 1, 2012November 26, 2020

Columns
Flubs, Gaffes, and Blunders
Social Media

The Chosen Media

The Chosen Media originally published in MediaPost’s Social Media Insider (update: for the benefit of the Walgreens representative who commented below, and the benefit of anyone else who may be confused, this entire column is an opinion, as is everything else on this blog) “Now therefore, if You will obey our voices, and keep our […]

Written by David Berkowitz January 17, 2012November 26, 2020

Columns
Social Media

What You Won’t Like about Google+ Pages

This column was originally published in MediaPost's Social Media Insider. For more perspective on Google+, check out my post in Ad Age on Why Google+ Isn&39;t Just Another Facebook, as well as 360i&39;s White Paper on Google+ Brand Pages. On to today&39;s column… What You Won&39;t Like about Google+ Pages If you haven’t set up […]

Written by David Berkowitz November 8, 2011November 26, 2020

Columns
Search Engine Marketing
Social Media

Your Google+ Strategy Calculator

Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]

Written by David Berkowitz October 5, 2011November 26, 2020

Columns
Social Media

The Infinite Moment of Truth

Some moments can last forever. As a marketer, you have the power to create such moments yourself. Are you ready for your moment of truth? You better be. The “moment of truth” concept has been around for years now. There are three you may have heard of so far, and I’ll make the case for […]

Written by David Berkowitz July 26, 2011November 26, 2020

Columns
Social Media

Keep It Strategic, Stupid

360i Social Marketing Playbook Keep It Strategic, Stupid In 2011, do marketers and their trusty agencies really need a reminder to tie social marketing programs back to their overall marketing strategy and objectives? Yes. For Exhibit A, I present Google+. Right after Google+ launched, I wrote an FAQ covering what Google+ is and why it's […]

Written by David Berkowitz July 19, 2011November 26, 2020

Columns
Social Media

Why Google+ Doesn't Matter

Why Google+ Doesn't Matter"Originally published in MediaPost&39;s Social Media InsiderFind me on Google+ here, and read the Google+ FAQ Google+ is the future of social media! It&39;s better than Facebook and Twitter and CatPaint combined! It can haz cheezburger! Or maybe not. The past two weeks have painted an overly sanguine portrait of Google+&39;s new […]

Written by David Berkowitz July 12, 2011November 26, 2020

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