When Will Facebook Find Its Voice?

A more polished, edited version of this appeared in Ad Age. You’re stuck with the original ‘director’s cut’ here.  When Will Facebook Find Its Voice? Amazon, Google, Microsoft, and now Apple made their voice-activated hardware approaches clear. There’s one proverbial elephant that isn’t in the literal living room right now though: Facebook. Does that mean […]

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A Glass Half Mindful, Half Social

A view of Charlie Rose, and a glass more than half full, from Sebastian Thrun A Glass Half Mindful, Half Socialoriginally published in MediaPost's Social Media Insider  What if you didn’t need a mobile phone to share content? What if you could share your literal point of view? What if “always on” didn’t just mean […]

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The Chosen Media

The Chosen Media originally published in MediaPost’s Social Media Insider (update: for the benefit of the Walgreens representative who commented below, and the benefit of anyone else who may be confused, this entire column is an opinion, as is everything else on this blog) “Now therefore, if You will obey our voices, and keep our […]

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Keep It Strategic, Stupid

360i Social Marketing Playbook Keep It Strategic, Stupid In 2011, do marketers and their trusty agencies really need a reminder to tie social marketing programs back to their overall marketing strategy and objectives? Yes. For Exhibit A, I present Google+. Right after Google+ launched, I wrote an FAQ covering what Google+ is and why it's […]

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Why Google+ Doesn’t Matter

Why Google+ Doesn't Matter"Originally published in MediaPost's Social Media InsiderFind me on Google+ here, and read the Google+ FAQ Google+ is the future of social media! It's better than Facebook and Twitter and CatPaint combined! It can haz cheezburger! Or maybe not. The past two weeks have painted an overly sanguine portrait of Google+'s new […]

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