Campaigns Innovation Search Engine Marketing Social Media Technology Refer Madness I’ve been thinking a lot about referrals lately. I shared a story about that topic on LinkedIn last week and will include it here in full to save you a click (skip further below if you caught it already though; there’s more): — A short while back, a friend referred a consulting opportunity my way. When […] Written by David Berkowitz February 3, 2021February 3, 2021
Innovation Introducing Serial Marketers Advisors I used to describe Serial Marketers as a hobby. Then I started exploring how it could work as a business. My favorite way to think about it now is as a product. For more than a year, I’ve had a roadmap for this product, one that has gotten much better thanks to my advisors Orli, Peggy, Jessica, and Weston. […] Written by David Berkowitz November 3, 2020November 26, 2020
Innovation Write What You Don’t Know Last week, I wrote about why service providers should consider the Service as a Product (SaaP) model, and it sparked some of the most interesting conversations I’ve had that stemmed from this newsletter. The best part about a column like this is that hits on one of my favorite themes: writing what I don’t know. At […] Written by David Berkowitz October 19, 2020November 26, 2020
Innovation Service as a Product I used to think I knew the difference between a product and a service. Yet this is one of those topics where the more experience I get, the less I know. Software as a Service (SaaS) is a well-known model, but a misnomer. It’s hosted software sold on a subscription basis. That’s it. It’s not […] Written by David Berkowitz October 19, 2020November 26, 2020
Innovation Marketing Tools and Tips How (and Why) to Get a Branded URL As I started producing my own newsletter for the first time, I was including URLs in-line with the text (instead of just hyperlinking text), and started to get frustrated with the length of some of them. Long URLs are ugly. At first, my solution was to create custom bit.ly URLs, which I love doing in […] Written by David Berkowitz November 9, 2016November 26, 2020
Emerging Media Innovation Look Behind the Curtain: Why I Joined Oz Content's Board In some news I’ve been eager to share for a bit and finally can publicly, I am now officially a board member of Oz Content. I had met the founder, Matt Lovett, in early 2014, and we reconnected this March at a friend’s breakfast discussion, leading to this new collaboration. He also introduced me to […] Written by David Berkowitz November 7, 2016November 26, 2020
Emerging Media Innovation Technology Trends Is the Thrill of the Product Hunt Gone? This was originally published Medium and LinkedIn – seems like it's worth sharing here too… Product Hunt debuted in mid-2014 at the perfect time to give startups a way to promote themselves to a populace that seemingly can’t get enough of them. But maybe some of us can get enough after all. Below, data from Product […] Written by David Berkowitz October 29, 2015November 26, 2020
Conferences and Events Innovation The Only SXSW Recap Deck You Will Ever Need You're welcome.   SXSW Trend Deck Preview: Brands, Tech Startups, Tacos, and More from David Berkowitz Written by David Berkowitz March 11, 2015November 26, 2020
Innovation Firefox Theme Productivity Tip: Littlefox I’ve never played around much with Firefox browser themes, but I found one that’s actually useful: Littlefox. As I’m one to experiment with lots of buttons and toolbars, the clutter’s usually unbearable. Littlefox shrinks all of that so that each button and toolbar takes up the least amount of vertical space while still being readable. […] Written by David Berkowitz September 28, 2007November 26, 2020
Innovation Video Q&A – Jabbits – The New Frontier? Matt Candrian of Jabbits recently wrote a comment about his new video Q&A service, and it’s worth mentioning the site in a post so everyone can catch it. Personally, it’s not for me. I’ve used Yahoo Answers and other Q&A sites partially for their speed – I can post quickly and relatively quickly find out […] Written by David Berkowitz April 12, 2007November 26, 2020
