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  1. Conferences and Events
  2. Marketing
  3. Social Media

100 Ways to Measure Social Media: Now in Convenient Presentation Form

I just came back from the Promotion Marketing Association&39;s Blur event in Chicago where I gave a talk in their digital track about metrics. They invited me after I wrote the column on 100 Ways to Measure Social Mediahttp://bit.ly/100ways (also at http://bit.ly/100ways if you ever need to refer back to it). While I only had […]
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  1. Columns
  2. Conferences and Events
  3. Emerging Media
  4. Social Media

The Social Technologies Powering SXSW 2010

Originally published in MediaPost's Social Media Insider   If you want to experience a petri dish of thousands of educated, media savvy professionals and content producers actively using social technologies as part of their daily life, come to Austin, Texas for South by Southwest Interactive (SXSWi). This is the festival that essentially launched Twitter in […]
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  1. Advertising
  2. Columns
  3. Social Media

Offerpal Befriends Direct And Brand Marketers

Originally published in MediaPost's Social Media Insider   One emerging business model that has caught on in social media is not particularly social at all. The model, especially prominent in supporting the booming social gaming business, allows marketers to target consumers with cost-per-acquisition deals that earn consumers points or virtual currency in the games. Among […]
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  1. Research
  2. Social Media

LeeAnn Prescott Gives a State of Social Media in Numbers

LeeAnn Prescott, a longtime research analyst friend, is sharing some great research on social media. I’ve embedded her presentation below and shared a couple bullets from VentureBeat (there’s far more there, where she’s a regular contributor), and you can find more analysis on her Research-Write blog. A couple highlights:   One in four (25%) US […]
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