0160 Archives - Page 7 of 16

Conferences and Events

What Are You Doing During Social Media Week?

It's that time of year again! While Social Media Week should be every week, it&39;s only once week a year (well, two weeks each year, but only once week a year in any given city). This year, I&39;ll be a little more cooped up than usual, but I am taking part in two events, and […]

Written by David Berkowitz February 18, 2013November 26, 2020

Books

A Meta Review of a Meta Review of My Review of Return on Relationship

Ted Rubin and Kathryn Rose wrote a book. I wrote a book review. Chuck Kent wrote a review of my book review, comparing it to a review by Drew Neisser. Really, I just wanted to write a meta review of the meta review of my review of Ted&39;s book just to write the headline above […]

Written by David Berkowitz January 31, 2013November 26, 2020

Conferences and Events

What Mattered at CES for Marketers?

While at this year's Consumer Electronics Show (CES) in Vegas this month, I spent much of the event mulling over what mattered for marketers. As my master presentation covering the event topped 100 slides, on its way to nearly 200, it was getting out of control. There was so much happening – new technologies embodying […]

Written by David Berkowitz January 28, 2013November 26, 2020

Columns

5 Trends Marketers Need to Watch at CES

I've got a new post in Ad Age today: 5 trends marketers need to watch at CES.  The top 5: TV is no longer the first screen. Touch screens need new types of ads (and inputs). The internet of things expands its social network. As tech titans bruise each other, consumers benefit (greed is good […]

Written by David Berkowitz January 4, 2013November 26, 2020

Emerging Media
Marketing

10 Themes from 2012’s Bagels & Beer with Berky

A snapshot of a Bagels & Berky session from Atlanta; yes, the bagels are better in NY, but "Grits with Berky" doesn't have the same ring to it. I recently shared some highlights of my pet project at 360i on 360i&39;s blog: At carbohydrate-crazy 360i, a number of us gather every other week late afternoon […]

Written by David Berkowitz January 3, 2013November 26, 2020

Marketing

25 Marketers’ Predictions for 2013

I normally avoid infographics, but in this case, consider it an executive summary for a longer report on marketing predictions from a number of people I admire. Download the full report from ExactTarget. This infographic is brought to you by ExactTarget, a leader in social media marketing.  

Written by David Berkowitz December 19, 2012November 26, 2020

Arts and Entertainment
Columns
Media

It’s Time to Stop Numbering Screens

I've rarely been so confused as I was a few months back when I was doing an interview with Digiday about second screen behavior, and I had no idea which screen we were talking about.  Fast forward several months. Digiday invites me to be on a panel about second screen activity. I come out with […]

Written by David Berkowitz December 14, 2012November 26, 2020

Columns
Social Media

Twitter Changes its Twune, but Object to the Lawsuit

I've got a new byline in Ad Age on the latest Twitter controversy, as a startup doesn&39;t like how Twitter is changing course. The column begins:  Twitter has made plenty of enemies this year, but one just took Twitter to court and won an opening battle. As tempting as it is to root for the […]

Written by David Berkowitz December 3, 2012November 26, 2020

Columns
Search Engine Marketing

Will Google Kill Its Cash Cow by 2020?

Will search still be the driving force of digital media usage and revenues? Probably not. Consider the driving forces of the internet over the past few decades: 1980s: Bulletin Board Services (BBS) and early internet service providers – generally message boards, text-based games, and a few other add-ons 1990s: AOL and the closed internet service […]

Written by David Berkowitz November 19, 2012November 26, 2020

Conferences and Events
Emerging Media

Join 4 Hot Startups at 360i’s Startup Outlook Event 11/28 NYC

One of my pet projects at 360i is working on Startup Outlook, a guide for how brands can evaluate technology startups. We've now got our next event planned for Wednesday, November 28, 6-8pm featuring four companies that I&39;m really excited about right now. RSVP for this free NYC event at http://startupoutlook.eventbrite.com/. Here are more details: Join […]

Written by David Berkowitz November 14, 2012November 26, 2020

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0160

What Are You Doing During Social Media Week?

A Meta Review of a Meta Review of My Review of Return on Relationship

What Mattered at CES for Marketers?

5 Trends Marketers Need to Watch at CES

10 Themes from 2012’s Bagels & Beer with Berky

25 Marketers’ Predictions for 2013

It’s Time to Stop Numbering Screens

Will Google Kill Its Cash Cow by 2020?

Join 4 Hot Startups at 360i’s Startup Outlook Event 11/28 NYC

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