advertising Archives - Page 5 of 6

Social Media

Facebook Social Ads Need an Opt-Out

Lately I’ve been seeing far more ads on Facebook supported by implicit endorsements from friends. I’ve also had other friends share screenshots of ads and applications that I endorse. While Facebook did an admirable job mitigating the Beacon controversy, the debate about its Social Ads is far from over, and Facebook clearly isn’t yet giving […]

Written by David Berkowitz December 20, 2007November 26, 2020

Advertising
Flubs, Gaffes, and Blunders
Video

Dark Spot for Brightspot (Sheep Shed Their Wool)

BrightSpot.TV, a site covered here before, has shut down. I wrote back in August, “…You’d think the one thing we need a break from is advertising. Yet sheep that we are, we can’t get enough of it.” I guess we can get enough of it after all. Yesterday, BrightSpot sent members this message: “BrightSpot Media […]

Written by David Berkowitz November 21, 2007November 26, 2020

Columns
Search Engine Marketing
Social Media

Facebook Ad Targeting: From 2007 To 1984

Originally published in MediaPost, the full column’s in the extended entry. IS FACEBOOK’S ADVERTISING PLATFORM IN 2007 tinted with shades of "1984"? Two weeks ago, we explored how Facebook serves as a search engine for marketers. While I think many of the comparisons between Facebook and Google in the press are overblown, Facebook’s ad platform […]

Written by David Berkowitz November 13, 2007November 26, 2020

Blogging

1984 Fan, Do You Find Facebook's Ad Targeting Creepy?

If you’re coming here because you clicked on an ad on Facebook, I targeted you as a fan of the book 1984 (I’m a George Orwell fan too). You can target ads to people’s interests that precisely on Facebook, and you can refine it even further than that. Does this creep you out at all? […]

Written by David Berkowitz November 10, 2007November 26, 2020

Social Media

Do You Find Facebook's New Ads Creepy? – UPDATE x2

UPDATE: It turns out the post below was blocked because of the copyright infringement with using the cover that I ripped from Amazon (mea culpa). Check back here for the post with the new ad, which Facebook is running. UPDATE 2: I retract my mea culpa. Facebook censored my latest ads too, albeit only after […]

Written by David Berkowitz November 7, 2007November 26, 2020

Social Media

Facebook's Punctuation Police

Apparently Facebook doesn’t approve of how I punctuate. The nerve. I’m testing out their new ad system today (your feedback welcome), and they told me, "The text of your ad cannot contain 2 punctuation marks/signs in a row." Ouch. Screenshot below (click for full size). It turns out you also can’t say the word "shit" […]

Written by David Berkowitz November 7, 2007November 26, 2020

Arts and Entertainment
Media
Video

Firebrand Preview Launches during Advertising Week – Love Coverage

Blogging from the launch of Firebrand, a new media company focused on entertaining ads in multiplatform environment – Web, TV (on Ion), and mobile. Official launch: October 22 Targets Millennials, 30% of US population. Firebrand: QVC for the MySpace generation, or doing for ads what MTV did for music/music videos. Bottom line: advertising supported by […]

Written by David Berkowitz September 25, 2007November 26, 2020

Advertising

Watching Ads: Job and Pastime

Given how we’re all cramming as much ad-supported media through our skulls as we possibly can these days, you’d think the one thing we need a break from is advertising. Yet sheep that we are, we can’t get enough of it. Consider this first story from ABC7.com: When signing up for Brightspot, users fill out […]

Written by David Berkowitz August 20, 2007November 26, 2020

Conferences and Events

WidgetCon: Chris Jones, former CEO, JWT

Live from Freewebs’ WidgetCon Chris Jones, former CEO, JWT Digital Natives vs. Digital Immigrants – roughly the under 30 vs. over 30 set. He’s a Digital Immigrant, but he seems to be comfortable in the homeland. He mentioned disruption as a major buzzword relating to the Internet. ‘The Internet has not created chaos in marketing. […]

Written by David Berkowitz July 11, 2007November 26, 2020

Fun with Doritos UGC Ad Campaign

Doritos has an Oddcast-powered feature on its site where you first name its new mystery chip and then dub a commercial. I can only imagine how many worthwhile suggestions they’re receiving. Mine, I’ll wager, aren’t among them (click to enlarge):

Written by David Berkowitz July 2, 2007November 26, 2020

Posts navigation

Newer posts

Older posts

advertising

Dark Spot for Brightspot (Sheep Shed Their Wool)

1984 Fan, Do You Find Facebook's Ad Targeting Creepy?

Firebrand Preview Launches during Advertising Week – Love Coverage

Watching Ads: Job and Pastime

WidgetCon: Chris Jones, former CEO, JWT

Fun with Doritos UGC Ad Campaign

Want to get all the updates in your inbox?

Categories

Archives

Join our community that brings global marketers together!