Columns 10 Ways the 2016 Olympics Won’t Resemble 2014 Marketers&39; Road to the 2016 Olympics from MRY An abridged version of this post was originally published in VentureBeat as "7 New Ways Brands Will Get Attention at the 2016 Olympics," and this version has been published on LinkedIn as well. If you're reading it for the third time, a) thank you, and b) why? […] Written by David Berkowitz August 26, 2015November 26, 2020
Columns Conferences and Events A Peek into the Shadow CES – Now on Linkedin Pulse What's it really like at CES? The problem is that there are a lot of different versions of CES – two in particular.  This is what I try to illustrate in this new post now on LinkedIn. Here&39;s a brief excerpt: The Public CES is the one the media covers. Want to see the curved […] Written by David Berkowitz January 13, 2015November 26, 2020
Columns Marketing A Story about the End of Storytelling: The Short Story It's been a big month of storytelling about the end of storytelling. I previously shared my presentation about the end of storytelling (complete with dozens of illustrations), and a related version then ran in Ad Age. The Ad Age story&39;s a bit different, with a focus on how Coca-Cola&39;s Share a Coke campaign with the […] Written by David Berkowitz September 22, 2014November 26, 2020
Columns Media Social Media What's the Minimal Requirement to be Taken Seriously as a Media Company? The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I&39;ve clearly been a fan over the […] Written by David Berkowitz August 4, 2014November 26, 2020
Tools and Tips Want the Best Marketing Advice for Recent Graduates? Here are 100 Answers Know some recent grads who want some career advice? Heidi Cohen pursued a massive undertaking and reached out to a bunch of the smartest people I know or follow, plus many others new to me, and was kind enough to include me in such company. Read the full post here, and view her slideware version […] Written by David Berkowitz July 28, 2014November 26, 2020
Campaigns Social Media The Social Bowl That Wasn’t The Social Bowl That Wasn'toriginally published in MediaPost&39;s Social Media Insider Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan’s Murray Hill, the analysis will go on. It’s not just the Patriots that should be hitting their heads over all the dropped […] Written by David Berkowitz February 7, 2012November 26, 2020
Columns Social Media What You Won’t Like about Google+ Pages This column was originally published in MediaPost's Social Media Insider. For more perspective on Google+, check out my post in Ad Age on Why Google+ Isn&39;t Just Another Facebook, as well as 360i&39;s White Paper on Google+ Brand Pages. On to today&39;s column… What You Won&39;t Like about Google+ Pages If you haven’t set up […] Written by David Berkowitz November 8, 2011November 26, 2020
Columns Search Engine Marketing Social Media Your Google+ Strategy Calculator Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […] Written by David Berkowitz October 5, 2011November 26, 2020
Columns Social Media Marketers, Facebook Is Not About You The mission statement doesn't include making life easier for brands. (from f8 2008; image credit: me) Marketers, Facebook is not about Youoriginally published in MediaPost&39;s Social Media Insider Facebook&39;s f8 event last week will have lasting ramifications for the network&39;s 800 million users. It will also have implications for brands, but the biggest takeaway should […] Written by David Berkowitz September 28, 2011November 26, 2020
Columns Social Media The Infinite Moment of Truth Some moments can last forever. As a marketer, you have the power to create such moments yourself. Are you ready for your moment of truth? You better be. The “moment of truth” concept has been around for years now. There are three you may have heard of so far, and I’ll make the case for […] Written by David Berkowitz July 26, 2011November 26, 2020
