Are you a fellow Binghamton alumnus or alumna? Are you based in the New York area, or will you be around April 11? Do you like hearing from people not named David Berkowitz? If so, you are in for a real treat coming up. The event description is below; you can register via Binghamton’s Alumni
Read MoreTag: marketing
27 Ways Marketers Can Use Blockchain
Originally published in Advertising Age Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may be more impactful than anything marketers have encountered since the advent of the internet. […]
Read More10 Ways the 2016 Olympics Won’t Resemble 2014
Marketers' Road to the 2016 Olympics from MRY An abridged version of this post was originally published in VentureBeat as "7 New Ways Brands Will Get Attention at the 2016 Olympics," and this version has been published on LinkedIn as well. If you're reading it for the third time, a) thank you, and b) why? […]
Read MoreA Peek into the Shadow CES – Now on Linkedin Pulse
What's it really like at CES? The problem is that there are a lot of different versions of CES – two in particular. This is what I try to illustrate in this new post now on LinkedIn. Here's a brief excerpt: The Public CES is the one the media covers. Want to see the curved […]
Read MoreA Story about the End of Storytelling: The Short Story
It's been a big month of storytelling about the end of storytelling. I previously shared my presentation about the end of storytelling (complete with dozens of illustrations), and a related version then ran in Ad Age. The Ad Age story's a bit different, with a focus on how Coca-Cola's Share a Coke campaign with the […]
Read MoreWhat’s the Minimal Requirement to be Taken Seriously as a Media Company?
The story behind the story I'm a big fan of Foursquare. I am a Level I Superuser who has contributed 291 tips and 756 photos over the course of 6,169 check-ins that earned me 147 badges. I own and love its shirts, both the English and Japanese editions. I've clearly been a fan over the […]
Read MoreWant the Best Marketing Advice for Recent Graduates? Here are 100 Answers
Know some recent grads who want some career advice? Heidi Cohen pursued a massive undertaking and reached out to a bunch of the smartest people I know or follow, plus many others new to me, and was kind enough to include me in such company. Read the full post here, and view her slideware version […]
Read MoreThe Social Bowl That Wasn’t
The Social Bowl That Wasn'toriginally published in MediaPost's Social Media Insider Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan’s Murray Hill, the analysis will go on. It’s not just the Patriots that should be hitting their heads over all the dropped […]
Read MoreWhat You Won’t Like about Google+ Pages
This column was originally published in MediaPost's Social Media Insider. For more perspective on Google+, check out my post in Ad Age on Why Google+ Isn't Just Another Facebook, as well as 360i's White Paper on Google+ Brand Pages. On to today's column… What You Won't Like about Google+ Pages If you haven’t set up […]
Read MoreYour Google+ Strategy Calculator
Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]
Read More