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27 Ways Marketers Can Use Blockchain

Originally published in Advertising Age Before anyone has had a chance to figure out their artificial intelligence strategy or augmented reality plan this year, along comes the blockchain to suck all the buzzword-filled air out of the room. But blockchain may be more impactful than anything marketers have encountered since the advent of the internet. […]

The Social Bowl That Wasn’t

The Social Bowl That Wasn'toriginally published in MediaPost's Social Media Insider Super Bowl XLVI may be over, but as long as there are still drunk fans screaming at the bar Tonic in Manhattan’s Murray Hill, the analysis will go on. It’s not just the Patriots that should be hitting their heads over all the dropped […]

What You Won’t Like about Google+ Pages

This column was originally published in MediaPost's Social Media Insider. For more perspective on Google+, check out my post in Ad Age on Why Google+ Isn't Just Another Facebook, as well as 360i's White Paper on Google+ Brand Pages. On to today's column… What You Won't Like about Google+ Pages If you haven’t set up […]

Your Google+ Strategy Calculator

Your Google+ Strategy Calculator originally pubished in MediaPost’s Social Media Insider When brands are invited to participate in Google+, it’s going to get weird. Marketers will face challenges they’ve never had to deal with before in social media. Without knowing specific details of what Google+ brand pages will look like, enough of the variables are […]

Marketers, Facebook Is Not About You

The mission statement doesn't include making life easier for brands. (from f8 2008; image credit: me) Marketers, Facebook is not about Youoriginally published in MediaPost's Social Media Insider Facebook's f8 event last week will have lasting ramifications for the network's 800 million users. It will also have implications for brands, but the biggest takeaway should […]