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Hardware to Nowhere

   I don’t need glasses normally, and I don’t need AI glasses either Writing this initially with pen and paper on a bus ride accompanying more than 100 4th graders on an overnight school camping trip, it’s a fitting time to reflect on why I’ve turned three AI-powered hardware devices in the past month or so. […]
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The 80-100-20 Rule

  Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- You know the 80-20 rule, right? Ever since reading Richard Koch’s book “The Natural Laws of Business” in 2001, I have seen the rule everywhere. But as I’ve journeyed into fractional CMO work, I discovered a dimension of it that I […]
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AI, What Is It Good For?

Absolutely something Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!)—————————————————- AI, What Is It Good For? By David Berkowitz “What’s the methodology for how you collected responses?” a community member asked during this week’s AI Insiders call. “Uhh, I put up a Google Form and asked some people to fill […]
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The Future of AI Will Be Ad-Supported

Time to welcome my future neighbors, and their moose Brought to you by:How Agencies are Using AI for Ad Data Analysis (join us!) Where is AI going next? Two words: Madison Avenue. There’s a funny thing about this avenue – which I know very well, as I actually live here. No one trusts marketers Everyone wants […]
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  2. Google
  3. Marketing
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Is Google the New Google Killer (Again)?

Brought to you by: IndeCollective (save $1K on their bootcamp)—————————————————- Google vs. Google (via Microsoft Copilot / Dall-E 3, ironically I was wrong. And I was right. And I was right for the wrong reasons. In November 2012, I wrote in Ad Age about how Google was disrupting itself. In one of the ballsier predictions I’ve ever written, one […]
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3 LinkedIn LifeHacks

How to use and find your voice where it counts Brought to you by: WorkReduce’s New Workforce Agility Report—————————————————- I’ve been spending more of my time and energy on LinkedIn lately. It’s more productive and less toxic than other platforms, and it often leads me to connect or reconnect with wonderful humans. It’s not all perfect. […]
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Your AI Reading List

Brought to you by: Compete Week—————————————————- I’m writing this from Austin, where I was been speaking at the HGS Build for the Future Summit. It’s both fun and humbling to feel like such a novice in a room full of brilliant folks tackling customer experience (CX) challenges or applying their other areas of expertise. I made […]
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Imagining the Ad Week Unconference

  How could we make Advertising Week more interactive and inclusive? Brought to you by: Compete Week—————————————————- The Unconference Banner, created with DALL-E 3 Happy Advertising Week, everyone. And Happy Tech Week. And Happy Ad Tech Week.The first two did take place in New York City this week. The third is made up. Ad Tech Week […]
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What’s Up, Docs?

Brought to you by: Beehiiv—————————————————- I was sitting in a brainstorm with a client when we started discussing best practices for creating a certain kind of campaign. We knew we’d have to document them. I considered this a good occasion to multitask, firing up Google Docs and testing out a new Google Labs feature that lets you give […]
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