I was doing yoga at home using a mobile app streamed to my TV this morning, and the naughtier of my cats, Cash, used this as an opportunity to hop on the dining room table. He knows he is not supposed to.

I paused my yoga and shooed him off.

At the end of yoga, I needed stoppage time. So I added some on.

Isn’t stoppage time a brilliant invention?

Admittedly, I only saw less than one-and-a-half games of the World Cup – the final two Team USA played. Matches? Contests? Do you even call them games? I don’t know. I don’t follow soccer, or as they call it outside of the States, grassball.

Still, that added buffer that the refs tack on to the end of the game is one of those inventions that seems universally applicable. Like the concept of the Sabbath, even metaphorically instead of literally – a break from your normal way of business once in a cycle. Or the idea of passports – shouldn’t we get collectible booklets memorializing all kinds of our prized achievements and activities?

Stoppage time is one that could have all kinds of implications.

Like, we keep our meetings to 25 or 50 minutes instead of the half- or full hour, as I know some of you do. But what if we added stoppage time at the end for all the tech glitches, personal emergencies, or other distractions that arise? The host just goes “25+3,” and then the meeting ends in 28 minutes.

Or what if you’re tucking your kid into bed, and you wind up pausing to answer a pressing text or email that came through. Your kid then gets another six minutes stoppage time, and you get to spend more time doing what you really wanted to do.

The same can happen when we’re taking a walk to work or on some errand, and we’re stuck on our devices so much that we’re on autopilot. Stoppage time! Add +5 to the walk and go around the block twice more, devices away and your AirPods in your pocket. Take those extra 5 to pay attention to where you are.

Imagine if this could be built into the workweek. Companies that have implemented meeting-free days get this, as do some international experiments with the four-day workweek.

You know all those unforeseen obstacles that come from the top down or bottom up or just you getting in your own way?

Or at home, all the dishes you kept meaning to get to? Mail you kept meaning to open? Closets you kept meaning to reorganize?

With stoppage time, you get that +8 or +24 hours to do it.

The danger is when we count on stoppage time. When it’s the crutch.

How many of us operate this way with sleep? “I’ll make it up on the weekend.”


Or with life?


But if we build some of that stoppage time in, and we know we’ll have a little extra room to make things right, even the score, and get ahead…

Maybe we can be the selves we wanted to be all along.



Wynter is looking for Marketing VPs and CMOs
to join its research panel. 

Participate in messaging research (1-15mins per survey) & get paid
$30-$100 for your feedback and comments.
Join here.

Recent content shared by Serial Marketers and friends:


Thanks to Seth GirksyMichael WinterRichy GlassbergScott MontyBob GilbreathMat ZuckerNancy Harhut, and E.B. Moss for spreading the word about the newsletter recently.

Here’s your own personalized link, with more referral rewards for sharing the newsletter. Visit https://referralhub.page/serialmarketer to see how you’re doing.


Share via: Email | Twitter | Facebook | LinkedIn————————————————–

Please submit any events you’re hosting to our calendar at https://serialmarketers.net/events/. All times are ET.


  • 12/7, 5-7pm EST: Join us at Mason Jar NYC for our festive networking event, making exciting new connections in tech, advertising, and marketing for the New Year.
  • 01/11: 17th Annual Holiday Cocktails Gala 2022. Ring in the New Year with TDF Holiday Cocktails Gala! Please join us and our gracious hosts XANDR.

December 10
Los Angeles | Virtual
“What is Lead Gen Masterclass? Online or In Person Lessons on the high level parts of Lead generation World. We will cover from clicks to billable call or paid form leads. We will explore the whole process. For the traffic side we will go over facebook and tik tok creatives as well as campaign structures. For the revenue side of things we will go over setting up your own offer, backend monetization, working with buyers lead delivery and all the nuances it takes to increase margins”

December 11-14
“Email remains the most effective one-to-one connection with your customers, but new measurement limitations, competition from SMS, app and social messaging are challenging the inbox for attention. Engagement is crucial. Email marketers not only need to be well targeted and personal, but also entertaining and relevant to immediate customer needs and visible above the clutter. The annual winter edition of the legendary Email Insider Summit zooms in on the engagement issue. How are email gurus redefining and measuring engagement as open and CTR metrics disappear? What levels and kinds of personalization are really resonating with customers? Are nano-segmentation or AI driven profiling achieving better relevance? And where does good old-fashioned storytelling fit into the engagement challenge? Is the email marketing stack helping or hindering brand and relationship building? We Will Explore:–Case Studies in Advanced Personalization, –Post-Cookie and Click Metrics, –Enhancing Storytelling With Tech”

December 13 & 15
“Digital Marketing, 2023 Style. Our biggest event of the year will answer your most pressing questions – and help you prepare for what’s to come in 2023. There are lots of challenges and competing priorities to navigate right now. Here are a few: using zero- and first-party data, converting audiences into customers, keeping up with ever-changing social media performance, ensuring that each of your ad dollars is spent efficiently. The good news is that our experts and partners are weighing in on everything you need to know now to be ready for 2023. Join us across two jam-packed days. This is one you won’t want to miss.”

December 14
Honolulu Hawaii
“Holiday Reception event is for the professionals who are actively involved in the environment, cleantech sectors, investing in cleantech, or interested in getting involved in cleantech startups and officials from the government branches and educational institutions who are focused on sustainability and combating Climate Change. This time of the year – let’s celebrate all founders and their enablers to celebrate their accomplishments and get to know one another! Climate Change is not a distant vision of a troubled future. It is a reality of today. We all know that FOSTERING CLEAN INNOVATION WILL ENABLE US TO RE-CLIMATE THE EARTH. Come and join us and tell us what you do. Share your stories, challenges and the opportunities you envision for achieving a clean economy!”



Propel(x) is an online investment platform that enables accredited
investors to invest in technology startups and venture capital funds.
Members range from individual accredited investors writing checks
as small as $5,000 to some of the largest family offices and funds.

One can expect to see Early Stage (Series A), Growth Stage
(Series B, C), and Late stage (Series D or later) investment
opportunities on the platform.

Create a free account today.


Keep checking out the #jobs channel in Serial Marketers for more. You can also see our full list of job resources here. Here are some great opportunities shared in these places or sent to me directly.

Senior Manager, Learning & Development
New York, NY
Via Mark in the community
“The Senior Manager, Learning & Development will be part of The IAB Learning & Development team which serves as an industry resource for professional development by training media professionals and certifying their knowledge. Since 2012, 19,000+ professionals at 1,500+ companies have participated in our professional development programs. The Senior Manager, Learning & Development is passionate about developing content for industry professionals. You have your pulse on the digital advertising industry and are competent at creating learning content and experiences that help industry professionals thrive.”

Sr. Account Manager/Account Supervisor
Via Stacy in the community
“Our Account Managers play an integral role at Dragon Army supporting the hygiene and growth of our current client partnerships, and in setting the tone for our teams as projects ebb and flow. Core responsibilities include overseeing client projects and ensuring deliverables are completed efficiently in partnership with the Project Management Team — on time, on strategy and on budget. The role will require this individual to apply a strong understanding of the company’s and the client’s industry, business, and products to identify opportunities for, and sell, additional solutions to drive revenue growth within assigned client accounts. Technical project knowledge or experience is a must with prior experience within mobile, innovation or web projects. Experience within social media is also preferred. Position will lead one large or several small-to-medium accounts. Beyond the day-to-day work, we’re looking for someone who is excited by content, digital, technology, and innovation, and doesn’t mind rolling up their sleeves alongside the team. Collaboration is imperative to our team structure, and it brings a sense of camaraderie that makes the work even more special. Creative solutions are our specialty, and that can sometimes mean wearing multiple hats and digging in. As an agency that puts our purpose and culture at the forefront of everything we do, this person will be expected to uphold Dragon Army values and should look forward to being part of a close-knit team that likes to have fun — together!”

Global Digital Marketing & Media Manager
Via Marc in the community
“This role is to oversee Global Integrated Marketing Communications (IMC) strategy for Woodford Reserve and Old Forester as part of the Super Premium American Whiskey Global Brand Team. This role guides Integrated Communications & Media strategy globally and is the lead for the execution of the IMC plan within the US & Canada for both Woodford Reserve & Old Forester. This role demands a high degree of collaboration with a variety of stakeholders including: US Brand Teams, the Global Woodford Reserve and Old Forester Brand Team, the US IMC Organization, and the Global IMC Center of Excellence. This role will have 2 direct reports. Together, the team will set direction, communicate best practices and optimize the overall communications process for Woodford Reserve and Old Forester globally.”

Technical SEO Analyst
Via Marc in the community
“We are looking to hire a Technical SEO Analyst to help drive search success, technical brand strategy, solve complex SEO challenges and grow The Athletic’s visibility by improving the product’s technical performance. They will monitor the numerous technical signals that impact The Athletic’s visibility on search, and work alongside engineers, product managers, and the Newsroom SEO team on enhancing the product’s technical health and overall search performance. The Technical SEO Analyst role is a highly cross functional role with visibility across several departments with the primary responsibility of creating a Technical SEO culture and setting a strategic technical direction. The Technical SEO Analyst will report to the Director of Engineering and VP of Audience and Newsroom Strategy. The role has no direct reports.”

Also, check out the Serial Marketers job board

Other job resources (see a full list here):

  • Beeler.Tech: Job listings for ad operations, programmatic account management, sales operations, and more.
  • Braintrust: A freelance platform where you are the owner and where freelance talent keeps 100% of the bill rate.
  • Candidate: Featured marketing and sales jobs
  • ExecThread: Senior roles spanning a range of verticals and cities; membership is free but fully vetted (this uses my referral ID to get you in faster)
  • Hearty: Get recommended by peers and be discovered
  • Hue: Amplifying voices of people in color working in marketing
  • Lunch Club: Match 1:1 around predetermined goals with accomplished professionals (free)
  • NYC Ad Jobs & Networking: A popular Facebook group
  • #OpenToWork: There’s a channel in Serial Marketers where you can share what you’re looking for
  • Pocit: A platform connecting people of color with jobs in the tech industry
  • Questions to Ask for a Marketing Role: What questions should you ask when starting a new marketing role or job?
  • Serial Marketers Job Board: Post regular and featured listings and subscribe for updates.
  • Venwise: Submit your job interests here and get in front of their roster of hiring leads; select “Serial Marketers” under “How did you find us”

Do you run or enjoy other job listing sites? Let me know, and I’ll share them.


Get smarter every day.
Every day Refind picks 7 links from around the web
that make you smarter, tailored to your interests.
Loved by 50k+ curious minds.
Subscribe now.


Below are offers extended to the Serial Marketers community. To share your own or access the Premium member discounts, review membership options here.

SURVIVAL: This 90-day transformation program takes consumer-facing brands from nobody to superstar with influencer marketing (or you don’t pay). It’s the most no-brainer way to try creator-driven growth especially if you’re bleeding money on Facebook ads. Premium members get a 10% off their 3-month done-for-you program. Speak with Yash to see if you qualify for the first cohort.

GPO: Generate at least 20% more organic traffic. Doing a strong job in SEO but wonder if more traffic can be had? GPO will custom-build an AWS instance that will become a subdomain of your site, and generate at least 20% more traffic the first year. Contact Cory Cox in the community to redeem.

ContactSmarter: ContactSmarter is an AI tool that generates over 40% call booking rates without requiring human intervention. More details.

Markman Speaker Management: Get 15% off the half-day customized virtual training session “Get Speaking Engagements” for individuals or corporate staff through Dec. 31, 2022. Contact Steve Markman to redeem.

Thece: Get 10% off your first 3 months of a Run of Network Campaign in our Esports and Gaming Livestream Network  — just let them know Serial Marketers sent you.

Get 5% back on any bookings of the FocusGrowth, and ReFocus plan. To receive your rebate, please contact me after you book the course.

My Software Tutor
My Software Tutor is offering all Excel and PPT courses through December 2021 at 50% off listed price. Learn the practical skills you need to succeed. Use promo code: SERIAL50. This code can be shared with friends and family. Register today on the MST website.

Get 10% discounts on campaigns. ReverseAds reverses the search ad process, outperforming Google at a fraction of the cost. To redeem, contact Thom Feltz by email.

Northarc Media
Marc Lefton is offering brands a free one-hour consultation on your media mix to show how you can integrate programmatic. For agencies, you can get a free one-hour consultation on how to add programmatic to your service offerings. To redeem, contact Marc by email.

Sign up and use the promo code SERIALMARKETERS to get 20% off on any membership plan. Membership enables you to access all deals with unlimited usage. One deal should more than pay for itself.

Create an account and start a 7-day free trial for $125 in ad spend credit toward your first experiment with this multivariate testing platform. Redeem here. (Premium members get $175 in credit with a custom code)

Following a 7-day trial of this AI-powered marketing tool to generate ads, product descriptions, and more, use code SERIALMARKETERS for 35% off any plan for 3 months (premium subscribers get 50% off for 4 months).

Comments to: Why We All Need Stoppage Time

Your email address will not be published. Required fields are marked *

Want to get all the updates in your inbox?

Want to get all the updates in your inbox?

Get the Serial Marketer Weekly​



Join our community that brings global marketers together!

Join our community that brings global marketers together!

Every month, dozens of others join and add to the success stories of professionals who find business partners, save time vetting technologies, meet inspiring people, and learn new ideas that help them further excel in their roles and careers.