Remember the Consumer Electronics Show? It always feels like a blur while you're there, and then after. Now, just a bit later, I've had enough of a chance to step back and try to figure out what mattered, especially for brands, but also for technologists and consumers. You'll find a lot in here, including the […]
Category: Technology
Why Refresh Will Be One of Your Favorite Mobile Apps
Have you tried the app Refresh? It's iOS only right now, though Android is coming. It is now one of the apps I use most, right up there with Foursquare and TripIt, and more than some like Instagram. The gist is that you sync up a bunch of accounts (Facebook, Foursquare, Gmail, Meetup, Evernote, AngelList, […]
Learning the Future of Social Media from a 10-Year-Old Girl
You know what this image is? It's a Snapchat. Of a Gameboy iPhone case (not a real Gameboy). With Pac-Man drawn on it. By a 10-year-old girl. I've received a few of these kinds of Snapchats. A lot of others are of this girl eating stuff. She likes dessert. She's a 10-year-old. I like dessert […]
Marketing in the Age of the Cyborg Consumer
I’m writing this from Istanbul, Turkey where I’m giving a keynote at IPZ 2013. This talk, Marketing in the Age of the Cyborg Consumer, takes a look at wearable technology and computing, and then envisions where marketing fits in. This is a topic that will evolve quickly, and there’s a lot to learn. One thing […]
Gesture Control Takes One Very Small Leap for Man
This column of mine was originally published in Ad Age Digital Next Gesture Control Takes One Leap Forward, One Step Back After months of delays, Leap Motion finally has delivered its gesture-recognition hardware to customers who pre-ordered it (I ordered mine 14 months ago). Did Leap just do for gesture-controlled screens what Apple did for […]
26 Reasons You’ll Love the Future – From A to Z
t 26 Reasons You'll Love the Future – From A to Z from David Berkowitz I recently had the pleasure of joining a webinar series by renowned analyst Lou Kerner, where I joined tech superstar Robert Scoble and Ryse founder Mark Silva in sharing some thoughts on consumer and advertising technology. My presentation – an […]
Pop-Up Shop Pops up Yet Again (Thanks, Rushkoff and TechCrunch)
I've had this odd feeling of déjà vu this month, especially as I discover that my first job out of college was at a tech startup that proved to be well ahead of its time. In 2000, I worked as technical writer, and then a marketing writer, for a startup whose main product was Popupshop.com, which […]
Why Should Marketers Care about the Age of the Cyborg?
I've got a new post in Ad Age about a subject we'll be hearing plenty more about in the coming decade: humanity's cyborgization, and how advertisers are learning from actuaries. The post starts: You might know how much an impression's worth for your brand. Perhaps you can estimate the value of a click, or social […]
How Do Brands View Vendor Pitches?
Digiday has a fantastic post this week featuring Brian Maynard, director of marketing for Jenn-Air at Whirlpool, on what he thinks of vendors pitching him all the time. It seems like every single vendor knows how to find him: I can tell you that every day, every single day, I receive somewhere between 50-75 touches […]
Startup Outlook 6 Live with 5 Great Video Technology Companies
360i's Startup Outlook is back for October, this time focusing on companies changing how we watch video and use it for marketing: Broadcast for Friends from Ustream, SundaySky, Tout, Viddy and VideoGenie. Read and download the report directly here, sign up for updates at StartupOutlook.com, and catch a detailed recap on 360i's blog.