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Your Best Marketing Advice

What’s your best marketing advice? That’s what I asked you in a previous edition of Serial Marketer Weekly, and dozens of you took the time to respond. It doesn’t hurt that there was an added incentive, with a $CMO reward that delivered the first such bounty of its kind. Follow that page to learn about new bounties. […]

Written by David Berkowitz August 27, 2021August 27, 2021

Innovation
Jobs
Marketing
Professional
Social Action
Tools and Tips

20 Questions

What questions should you ask when considering or starting a new marketing job? If you go to http://bit.ly/serialqs, you’ll find the answer in the form of more than 100 questions. It’s a publicly available slide deck, with scores of questions broken out by category. What should you ask about budgets? Current and future customers? Competitors? […]

Written by David Berkowitz May 26, 2021May 26, 2021

Blogging
Books
Culture
Marketing
Research
Social Action
Trends

Your Marketer Horoscope

What’s your sign? I’m not hitting on you (well, I might be — wink, wink). Instead, I’m offering you something different… your Marketer Horoscope. There’s a twist though. I didn’t write any of these. I loaded Conversion.ai, selected “blog post intro paragraph,” entered in parameters (subject =”Your horoscope for Aries marketers”; audience = “marketers”; tone […]

Written by David Berkowitz May 19, 2021May 19, 2021

Culture
Marketing
Public Relations
Social Action

Cinco de Marketingo

Today’s edition might be awkward. I’m American and write for a largely American audience. Why risk the cultural appropriation here with a Cinco de Mayo allegory? Because the holiday was already appropriated, crushed, swirled around in a keg-sized margarita machine, and poured out in Texas-sized goblets here in America. It’s a bigger holiday (and […]

Written by David Berkowitz May 5, 2021May 5, 2021

Conferences and Events
Fun
Games
Marketing
Trends

The Queens of Authenticity

It’s March now, and for me, that means one thing: It’s no longer Esports & Gaming Week. Last week’s series was one that came together faster than most events I’ve been a part of, which is all the crazier in that The Consumer Engagement Company CEO Zachary Rozga roped in about 20 speakers in a matter of weeks. I’d […]

Written by David Berkowitz March 3, 2021March 3, 2021

Marketer Quiz

The 18 Types of Startup Marketers Take our personality test to find out which type of Startup Marketer best fits your character. Get detailed results and descriptions of all your individual personality traits at the end. The 18 Types of Startup Marketers by David Berkowitz – Principal, Serial Marketer This personalty test is based on […]

Written by alastair November 20, 2020November 26, 2020

Press

Press First, an overview: I’ve been quoted in The Wall Street Journal, The New York Times, Associated Press, New York Post, ABC News, CNN, USA Today, Mashable, and dozens of other outlets. Advertising Age named me one of the “25 Media People You Should Follow on Twitter” – an accolade echoed by Adweek, PR Week, […]

Written by alastair November 18, 2020October 12, 2021

Bylines

BYLINES I have been published in Advertising Age, Adweek, Mashable, iMedia Connection, The Economist, MediaPost, DM News, VentureBeat, eMarketer, The Indian Economist, and other publications. Here’s a review of some recent bylines I’ve written, even if the bylines go much further back than what’s listed here. Recent 2019 2018 2017 2016 2015 2014 2013 2012 […]

Written by alastair November 18, 2020April 9, 2024

Technology

The Devil in Halo’s Details

“That devil box tells you nothing but lies!” — Mama Imelda in Coco Amazon’s Halo isn’t a devil box, and it seemed to be mostly honest with me (too honest at times), but I sent it packing anyway. As I write this, my Halo is somewhere between my home in New York and wherever UPS is returning it. […]

Written by David Berkowitz October 19, 2020November 26, 2020

Social Media

The Clubhouse Dilemma

I’ve been itching to write a piece about my early foray into Clubhouse, the “it” app that launched out of Silicon Valley this spring and has become the most coveted ticket since someone on Netxdoor said there were 10 containers of Lysol Wipes at the Walgreens on 28th and Park this April. And then came The Social Dilemma, that […]

Written by David Berkowitz September 26, 2020November 26, 2020

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Your Best Marketing Advice

The Queens of Authenticity

Marketer Quiz

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Bylines

The Devil in Halo’s Details

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